- Inventory Management : Provide real-time visibility into equipment availability and rental status, which helps reduce downtime and ensures that resources are used effectively across operations.
- Billing and Invoicing : Automate billing processes and generates accurate invoices, which improves cash flow and reduces manual errors in financial transactions for rental businesses.
- Customer Relationship Management : Centralize customer information and interactions, which enhances service quality and supports stronger, long-lasting client relationships within the rental business environment.
- Reporting and Analytics : Offer detailed business insights through customizable reports, which allow better decision-making and identification of trends that impact growth and efficiency.
- Integration with Microsoft Dynamics 365 : Connect seamlessly with Microsoft’s platform, which enables businesses to access familiar tools and extend capabilities for rental, sales, and service processes.
ADVANTAGE 365
Manages customer interactions and rental workflows within the equipment rental ecosystem.
Updated February 27, 2026
ADVANTAGE 365 Overview
ADVANTAGE 365 is a comprehensive rental management solution designed to streamline operations for equipment and rental businesses. It combines customer relationship management with essential tools for tracking rentals, invoicing, scheduling, and inventory control.
The system helps businesses improve efficiency, reduce manual work, and enhance customer service. With its integrated features, ADVANTAGE 365 provides a centralized platform that supports smooth day-to-day operations and long-term business growth.
Key Features
Pricing
Pricing plans requires demo
| Pricing Item | Details |
|---|---|
| Public list price | Not published—requires contacting vendor for a quote |
| Pricing model | Flat monthly user rates, varying by job function and modules |
| Additional fees | No license or upgrade fees stated for specific offering sets |
| Setup / Implementation | Included support & training claimed; specifics not listed |
Pros
| Competitor | Pros of ADVANTAGE 365 |
|---|---|
| Texada | Uses a familiar Microsoft 365 stack that many teams already know, which eases adoption and training. Financials, rental, sales, and service sit on one platform, which reduces double entry. Reporting Guarantee and unlimited support give strong post-go-live confidence. |
| EZRentOut | Provides deeper native accounting and Microsoft integration, which streamlines month-end work compared with EZRentOut’s lighter invoicing. Single vendor covers ERP-level needs and complex workflows, which supports larger rental operations without stitching many add-ons. |
| Point of Rental | Offers an all-in-one system that blends rental, service, and inventory with built-in analytics, which shortens tool chains. Tight Microsoft ecosystem ties help security and identity control, which enterprise IT teams typically prefer. |
| MCS Rental Software | Delivers stronger embedded financials and Microsoft stack consistency, which simplifies audits and compliance. Training and implementation are handled directly by the vendor, which creates clearer accountability versus multi-partner rollouts. |
| Booqable | Handles end-to-end back-office needs beyond online bookings, which suits asset-heavy rental firms. Advanced reporting and ERP-style controls support multi-location operations, which improves governance compared with lighter e-commerce-first tools. |
Cons
| Competitor | Cons of ADVANTAGE 365 |
|---|---|
| Texada | Industry-specific depth such as telematics, field mobility, and heavy-equipment workflows can be broader in Texada. Public case studies and ecosystem add-ons are also wider, which may speed specialized projects. |
| EZRentOut | Transparent, self-serve pricing and quick setup favor EZRentOut, which lowers entry cost and time for small teams. A larger marketplace of integrations can reduce custom work for niche tools. |
| Point of Rental | Global user community, third-party integrations, and rental-focused features are extensive in Point of Rental, which can outpace breadth. Migration resources and partner network are also wider for complex moves. |
| MCS Rental Software | Mature international deployments and specialized modules are strong in MCS, which may fit multi-country fleets better. Vendor ecosystem and language/localization options can exceed ADVANTAGE 365 in some regions. |
| Booqable | Built-in online storefronts and modern checkout are simpler in Booqable, which speeds direct web bookings. Small teams may prefer its lighter interface and lower starting costs compared with ERP-style implementations. |
Reviews
- Capterra Review (Rating: 4.5/5): ADVANTAGE 365 earns praise for logging work hours and tracking efficiency, and one reviewer loved how the system “will explain any issues.” Several highlight strong support from RMI and easy web service integrations, plus seamless Jet reporting access. A dated user interface and occasional freezing when too many windows stay open create frustration and require extra user training.
- Software Advice Review (Rating: 4.5/5): ADVANTAGE 365 delivers “Swiss Army knife” versatility and customizable features, and teams value the easy integration with Jet reporting and other web services. RMI’s customer support receives repeated praise for accessibility and responsiveness. One reviewer finds the CRM complicated and notes that completing a single task can require a lot to go over, while others mention the interface feels dated.
- softwareconnect.com Review: One user shared that “Chrissy was very impressed with the support services” and called RMI’s team the best customer support among software management providers they had worked with. The availability of unlimited training and support left a strong positive impression.
- technologyevaluation.com Review: ADVANTAGE 365 holds a 5/5 score with 100% positive reviews and 100% of users indicating they would recommend it. The breakdown shows top marks for customer service and ease of use, with all reviewers rating the solution as Excellent or Very Good.
- GetApp Review (Rating: 4.5/5): Users mention access to helpful training but point out limits around customization of contract terms, approval flows on purchasing, and reporting options. Those constraints create friction for teams that need more flexible purchasing approvals and tailored reports.
