- Trusted by top companies: Used by 85% of Fortune 100 companies, including Amazon, Nerdwallet, McKesson, Genentech, T-Mobile, Accenture, Under Armour, Xero, Paypal, and Spotify
- AI teammates: For insights, actions, and goal enhancement across the platform.
- Industry recognition: Recognized as a leader in The Forrester Wave™: Collaborative Work Management Tools, Q2 2025, and 2024 Gartner reports.
- Workflow automation: For efficient processes and cross-departmental project management.
- Project management: To track work from start to finish, keeping teams in sync and on schedule.
- Goals and reporting: To align projects and portfolios with company objectives.
- Resource management: For accurate timelines, workload adjustments, and objective tracking.
- Admin and security tools: For team management and appropriate information access.
- Enterprise-grade data security: Trusted by over 100,000 innovative enterprises.
- Work connection: Connects work to boost accountability, confidence, and scalability.
Asana
Organizing and automating business workflows, managing projects, and enhancing team efficiency online.
Updated February 26, 2026
Asana Overview
Asana is a leading work management platform trusted by 85% of Fortune 100 companies, such as Amazon and Spotify. It provides AI-powered teammates for insights and automation, workflow tools for cross-departmental projects, and features for tracking tasks, setting goals, and resource management.
With strong security and admin controls, Asana enhances collaboration, aligns work with business objectives, streamlines processes, and drives efficiency for over 100,000 enterprises.
Key Features
Pricing
- Personal: $0 (Free forever).
- Starter: $13.49 per user/month (billed monthly) or $10.99 per user/month (billed annually).
- Advanced: $30.49 per user/month (billed monthly) or $24.99 per user/month (billed annually).
- Enterprise: Contact sales for pricing.
- Enterprise+: Contact sales for pricing.
Notes: 50% off for nonprofits on paid plans.
Pricing details: https://asana.com/pricing
Pros
Competitor |
Pros of Asana |
|---|---|
| Trello | Asana offers a broader suite of features tailored for larger, cross-functional teams, with advanced task management tools ideal for complex projects. It includes built-in communication channels for seamless team interactions, multiple project views like List, Board, Calendar, Timeline, and Gantt, and a “My Tasks” section for streamlined task organization.
Asana also provides robust progress tracking through milestones, dashboards, and goals, an admin console for workspace management, and over 300 integrations, surpassing Trello’s 200-plus. Customer reviews often highlight Asana’s versatility for enterprise needs compared to Trello’s simpler, board-focused approach. |
| Monday.com | Asana matches Monday.com in task dependency support but offers a potentially more intuitive interface for new users, with a free plan supporting up to 10 users and unlimited tasks/projects.
Its pricing ($10.99/user/month annually for Starter) is competitive for small teams, and customer reviews praise Asana’s ease of use and AI-driven features like smart goals, which enhance productivity compared to Monday.com’s sometimes cluttered interface. |
| Jira | Asana excels with a more user-friendly experience, featuring an intuitive design, cleaner project boards, and easily readable reporting. It offers customizable dashboards, built-in chat for collaboration, and AI tools for work optimization, which customers rate highly for non-technical teams.
Asana’s pricing starts lower ($0 for 10 users vs. Jira’s $8.15/user/month), making it more accessible for diverse teams, while its 300+ integrations support broader workflows than Jira’s developer-focused ecosystem. |
| ClickUp | Asana is more intuitive, requiring less training time, which customers appreciate for quick team onboarding. It offers in-app communication for creative task management and suits developing teams building processes.
Asana’s pricing is straightforward ($10.99/user/month annually vs. ClickUp’s $7), and its AI features are lauded for simplifying workflows, giving it an edge over ClickUp’s sometimes overwhelming feature set, per user reviews. |
| Wrike | Asana’s freemium plan supports up to 15 users (vs. Wrike’s 5), emphasizing simplicity and visual project management. It integrates seamlessly with tools like Mailchimp, Trello, Slack, and Google, earning positive customer feedback for accessibility.
Asana’s pricing ($10.99/user/month annually) is competitive, and its user-friendly design is often rated higher than Wrike’s steeper learning curve, making it ideal for teams prioritizing ease of use. |
Cons
Competitor |
Cons of Asana |
|---|---|
| Trello | Asana’s interface is more complex, making it harder to learn than Trello’s simple Kanban boards, as noted in customer reviews. Its pricing ($10.99/user/month annually) is higher than Trello’s ($5), and advanced features like timelines are locked behind paid plans.
Asana offers limited 24/7 support (Enterprise only) and lacks Trello’s creative personalization options like labels and stickers, which users find engaging. |
| Monday.com | Asana lacks some of Monday.com’s customizable workflow templates and built-in time tracking, which customers value for tailored processes. Its interface may feel less polished for quick project starts, and it offers fewer automation and dashboard options.
Reviews suggest Monday.com’s pricing ($8/user/month annually) can be more cost-effective for some teams, and its broader template library appeals to users needing ready-made solutions. |
| Jira | Asana is less suited for large DevOps teams or complex data handling, with a smaller app marketplace (one-third Jira’s size). Its dashboards are less customizable, and it’s not optimized for Agile methodologies like Scrum or Kanban, which Jira users praise.
Asana’s free plan may not match Jira’s $8.15/user/month pricing for technical teams, and customer reviews note Jira’s strength in issue tracking over Asana’s general project management. |
| ClickUp | Asana offers less flexibility for individual productivity styles and cannot embed views from apps like Airtable, a feature ClickUp users appreciate. It lacks integrated reporting and analytics without add-ons, which reviews highlight as a ClickUp strength.
ClickUp’s lower pricing ($7/user/month annually) is often seen as more budget-friendly, and its extensive customization options outshine Asana’s more standardized approach. |
| Wrike | Asana falls short in reporting and budgeting, requiring costly integrations, unlike Wrike’s robust built-in tools, as noted in reviews. It offers fewer customization options compared to Wrike’s extensive feature set, and its integration focus (e.g., less with Salesforce) differs.
Wrike’s pricing ($9.80/user/month) is slightly lower, and customers rate its advanced reporting higher for complex project needs. |
Reviews
- Reddit r/Asana: One long-time Business user strongly criticizes Asana after building an ERP system on it, calling the tools unreliable and poorly developed. The post claims the community is heavily policed and censored, and argues that expensive developer partners—charging around $800 or more—are needed to patch together workarounds. The overall experience is described as frustrating, costly, and not suited for running a “best practice” operation.
- connecteam.com Review: This reviewer praises Asana’s simple interface, customizable workflows, and solid project management features, giving it a 7.8/10 verdict. The software is seen as user-friendly and packed with value, especially for teams that can benefit from its automation and collaboration tools. Concerns center on higher pricing compared to competitors, limited reporting, and a time tracking tool that falls short for hourly workers.
- crazyegg.com Review: Crazy Egg highlights the platform’s ease of use, quick setup, and robust Kanban-style interface. The free forever plan receives strong praise for supporting unlimited teams, projects, integrations, and multiple views without heavy restrictions, which is rare among project management tools. Overall, it’s portrayed as feature-rich and a strong value pick for small businesses.
- loveandscience.com Review: A project manager testing Asana with three new clients appreciates task dependencies, drag-and-drop prioritization, and timeline views that help visualize project flow. Personalized customer support and onboarding sessions are described as especially helpful. Frustrations include the lack of an all-project Gantt chart, limited task collaboration since only one person can be assigned per task, weak client communication features, and no centralized space for organizing project documents.
