- Lead and lease management : Entrata offers tools that help track leads, manage applications, and streamline leasing tasks with automated workflows that reduce manual work.
- Resident portal : The software provides an easy-to-use portal where tenants can pay rent, submit maintenance requests, and access important property information anytime.
- Accounting and finance : Entrata includes built-in accounting features that handle rent collection, vendor payments, and financial reporting to keep property finances accurate and organized.
- Marketing and advertising : The system helps attract new tenants through website integration, listing syndication, and digital marketing tools that expand visibility and improve occupancy rates.
- Maintenance management : Entrata allows property managers to receive, assign, and track maintenance requests in real time, which ensures faster response times and higher tenant satisfaction.
- Communication tools : The platform supports email, text, and chat messaging that improve communication between property managers and residents and strengthen overall engagement.
Entrata
Entrata CRM is used to manage rental leads, tenants, leasing, and communications.
Updated February 27, 2026
Entrata Overview
Entrata is a comprehensive property management platform designed to streamline rental operations for property owners and managers. It provides tools for managing leasing, tenant communications, maintenance requests, and financial transactions within a single system.
With integrated CRM capabilities, Entrata helps improve lead tracking, enhance tenant relationships, and simplify workflows. Its user-friendly design and automation features make it a valuable solution for increasing efficiency and delivering a better rental experience.
Key Features
Pricing
| Pricing Item | Details |
|---|---|
| Public list price | Not published; pricing is custom and requires a quote. |
| Typical pricing hint | US $1–3 per unit per month for residential portfolios. |
| Pricing model | Subscription model; cost depends on features, portfolio size, property type, modules. |
| Free trial | No free trial or free plan publicly listed. |
Pros
| Competitor | Pros of Entrata |
|---|---|
| AppFolio | Entrata offers strong analytics and marketing tools and has expanded internationally, which helps support growing portfolios beyond small-to-medium enterprises. |
| Yardi Voyager | Entrata provides a more user-friendly design and integrated CRM features and reporting, which supports engagement and lead tracking better. |
| RealPage | Entrata delivers easier-to-navigate accounting and excellent financial reporting scores, which improve usability and clarity in finance management. |
| Buildium | Entrata supports larger multifamily and commercial properties and includes advanced analytics, which scales beyond Buildium’s small-to-mid-size focus. |
| MRI Software | Entrata offers simpler onboarding and strong leasing and resident engagement tools, which can feel more accessible compared to MRI’s complex enterprise setup. |
Cons
| Competitor | Cons of Entrata |
|---|---|
| AppFolio | Entrata’s interface can feel more complex for newcomers and lacks AI-driven automation that speeds workflows. |
| Yardi Voyager | Entrata may lack the deep configurability and scale of Yardi’s enterprise-level suite, which Yardi delivers to large portfolios. |
| RealPage | Entrata does not offer the same level of revenue-management or pricing optimization, which RealPage specializes in. |
| Buildium | Entrata can be more costly and complex to deploy for small operations, which Buildium handles with more simplicity and lower cost. |
| MRI Software | Entrata does not match MRI’s extensive global integrations or advanced forecasting and facilities management for large enterprises. |
Reviews
- Software Advice Review (Rating: 4.6/5): Entrata delivers a comprehensive platform that combines leasing, payments, and reporting in one system, and admins highlight the “robust” reporting tools that pull detailed financial and operational data quickly. Teams credit it with streamlining property and lease management and strengthening data security. Some note performance lags with large batches of data and mention occasional crashes that require a reload or support call, and tight security settings can make certain tasks feel cumbersome.
- Capterra Review (Rating: 4.6/5): One manager calls Entrata easy to learn and highly organized, with a helpful Help Center and responsive customer support team. Another long-term client describes it as the “most customizable property management software” they have used and values the intuitive dashboard that helps each department clear daily to-do lists. Frustrations include uploading documents one at a time and occasional slow page loads that delay work.
- Reddit r/PropertyManagement: A property manager recounts a troubled migration from Yardi to Entrata, citing double charges, incorrect late fees for months prior to takeover, and spending “at least 3 hours a week on the phone” to fix basic issues. Another commenter argues the system tracks a customer’s progression rather than helping teams manage day-to-day operations, and criticizes confusing screen layouts that slow basic tasks.
- G2 Review (Rating: 4.6/5): Entrata earns high marks across hundreds of reviews, and users highlight its Core solution for automating business-critical property management functions from a single platform. Mentions of Layered Intelligence (ELI) point to AI-powered tools such as generative content in Message Center and ReputationAdvisor, along with language translation for maintenance work orders. The Homebody suite also draws attention for bundling renters insurance, deposit alternatives, and rent reporting into one integrated system.
