Entrata

Entrata CRM is used to manage rental leads, tenants, leasing, and communications.

Entrata Overview

Updated November 26, 2025

Entrata is a comprehensive property management platform designed to streamline rental operations for property owners and managers. It provides tools for managing leasing, tenant communications, maintenance requests, and financial transactions within a single system.

With integrated CRM capabilities, Entrata helps improve lead tracking, enhance tenant relationships, and simplify workflows. Its user-friendly design and automation features make it a valuable solution for increasing efficiency and delivering a better rental experience.

Key Features

Lead and lease management : Entrata offers tools that help track leads, manage applications, and streamline leasing tasks with automated workflows that reduce manual work.
Resident portal : The software provides an easy-to-use portal where tenants can pay rent, submit maintenance requests, and access important property information anytime.
Accounting and finance : Entrata includes built-in accounting features that handle rent collection, vendor payments, and financial reporting to keep property finances accurate and organized.
Marketing and advertising : The system helps attract new tenants through website integration, listing syndication, and digital marketing tools that expand visibility and improve occupancy rates.
Maintenance management : Entrata allows property managers to receive, assign, and track maintenance requests in real time, which ensures faster response times and higher tenant satisfaction.
Communication tools : The platform supports email, text, and chat messaging that improve communication between property managers and residents and strengthen overall engagement.

Price

Pricing Item	Details
Public list price	Not published; pricing is custom and requires a quote.
Typical pricing hint	US $1–3 per unit per month for residential portfolios.
Pricing model	Subscription model; cost depends on features, portfolio size, property type, modules.
Free trial	No free trial or free plan publicly listed.

Pros

Competitor	Pros of Entrata
AppFolio	Entrata offers strong analytics and marketing tools and has expanded internationally, which helps support growing portfolios beyond small-to-medium enterprises.
Yardi Voyager	Entrata provides a more user-friendly design and integrated CRM features and reporting, which supports engagement and lead tracking better.
RealPage	Entrata delivers easier-to-navigate accounting and excellent financial reporting scores, which improve usability and clarity in finance management.
Buildium	Entrata supports larger multifamily and commercial properties and includes advanced analytics, which scales beyond Buildium’s small-to-mid-size focus.
MRI Software	Entrata offers simpler onboarding and strong leasing and resident engagement tools, which can feel more accessible compared to MRI’s complex enterprise setup.

Cons

Competitor	Cons of Entrata
AppFolio	Entrata’s interface can feel more complex for newcomers and lacks AI-driven automation that speeds workflows.
Yardi Voyager	Entrata may lack the deep configurability and scale of Yardi’s enterprise-level suite, which Yardi delivers to large portfolios.
RealPage	Entrata does not offer the same level of revenue-management or pricing optimization, which RealPage specializes in.
Buildium	Entrata can be more costly and complex to deploy for small operations, which Buildium handles with more simplicity and lower cost.
MRI Software	Entrata does not match MRI’s extensive global integrations or advanced forecasting and facilities management for large enterprises.

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