- Visitor-Level Call Tracking: Connects individual calls to full customer journeys across online and offline channels.
- Conversation Analytics: Analyzes call recordings for sentiment, intent, and outcomes to improve performance.
- Dynamic Number Insertion: Automatically assigns tracking numbers to campaigns, channels, and keywords.
- Extensive Integrations: 45+ integrations including Google Analytics, Google Ads, Meta, CRMs, and contact center platforms.
- Smart Outcomes: AI-powered optimization tool to improve PPC and marketing ROI using call data.
Infinity Call Tracking Software for Business
Enterprise-grade call tracking and conversation intelligence for data-driven businesses
Updated February 27, 2026
Infinity Call Tracking Software for Business Overview
Infinity Call Tracking Software is a cloud-based call intelligence platform designed for businesses that rely on phone calls to drive revenue. It connects inbound calls to marketing campaigns, keywords, and customer journeys, providing visitor-level attribution, conversation analytics, and deep integrations.
Infinity helps marketers, sales teams, and contact centers optimize ROI, reduce wasted spend, and improve customer experiences across online and offline channels.
Key Features
Pricing
| Plan | Price | Featured |
|---|---|---|
| Essentials | $249/month + $0.20 per call (Monthly Rolling) | Visitor-level call tracking, Google & ad platform integrations, Call recording & missed call alerts |
| Pro | $349/month + $0.15 per call (Monthly Rolling) | Full integrations suite, Reporting API access, Award-winning customer success program |
| Enterprise | POA / Custom Quote | VIP support, Dedicated solutions architect, High-volume discounting & advanced APIs |
Price details: https://www.infinity.co/us/pricing
Pros
Competitor |
Pros |
|---|---|
| CallRail | Infinity offers deeper visitor-level attribution and more advanced enterprise integrations than CallRail, making it better suited for complex, multi-channel marketing environments. While CallRail is simpler, Infinity excels in data granularity, advanced reporting, and supporting larger teams focused on ROI optimization rather than basic call tracking. |
| CallTrackingMetrics | Compared to CallTrackingMetrics, Infinity provides a more marketer-centric experience with stronger attribution modeling and PPC optimization features. Its Smart Outcomes and Visitor Trace capabilities give clearer insight into pre-call behavior, which is especially valuable for performance marketing teams managing large advertising budgets. |
| Invoca | Infinity is generally more accessible and flexible than Invoca, particularly for mid-sized businesses. It delivers enterprise-grade call intelligence without the extremely high entry costs often associated with Invoca, while still offering robust integrations, APIs, and conversation analytics for data-driven organizations. |
| Nimbata | Infinity surpasses Nimbata in scalability and depth of analytics, especially for enterprises and agencies. With more integrations, advanced APIs, and a dedicated customer success program, Infinity is better suited for organizations that need long-term growth, customization, and sophisticated reporting. |
| Marchex | Compared to Marchex, Infinity places a stronger emphasis on marketing attribution and usability. It is easier for marketing teams to deploy and interpret, while still offering powerful call intelligence features, making it a more practical choice for teams balancing performance insights with day-to-day execution. |
Cons
Competitor |
Cons |
|---|---|
| CallRail | Infinity is more complex and expensive than CallRail, which can be a drawback for small businesses seeking quick setup and low-cost call tracking. CallRail’s simplicity and lower pricing make it more appealing for teams that do not require advanced attribution or enterprise-level integrations. |
| CallTrackingMetrics | While powerful, Infinity may feel less flexible for teams wanting extensive built-in contact center features. CallTrackingMetrics provides more native call handling and workflow tools, whereas Infinity focuses more heavily on attribution, analytics, and integration with external systems. |
| Invoca | Infinity does not match Invoca’s AI-driven call scoring depth in some enterprise use cases. Large enterprises with massive call volumes and highly customized AI requirements may find Invoca’s advanced machine learning capabilities more mature, albeit at a significantly higher cost. |
| Nimbata | Infinity’s pricing and setup can be heavier than Nimbata’s, making it less attractive for startups or small teams. Nimbata’s lighter approach may be preferable for businesses that only need straightforward call attribution without enterprise-level reporting or integrations. |
| Marchex | Compared to Marchex, Infinity offers fewer industry-specific, vertical-focused solutions out of the box. Marchex may appeal more to industries like automotive or large-scale call centers seeking highly specialized call analytics tailored to their sector. |
Reviews
- G2 Review (Rating: 4.6/5): Infinity Call Tracking helps teams attribute ROI and ROAS from website and paid ads that drive phone calls, which one reviewer said “closes a massive gap in attribution.” Integrations with GA4 and Looker Studio, along with the “smart matching” feature that connects contacts back to original calls, earned strong praise, though some noted a steep learning curve for advanced features.
- Software Advice Review (Rating: 4.7/5): Infinity Call Tracking delivers in-depth call tracking and an easy-to-use UI that helps teams investigate “rogue callers” and verify legitimate calls. Several reviewers applauded the fast, supportive account management, but one mentioned limited admin portal functionality and having to contact support to create new users or dial-in groups, with responses promised within 48 hours.
- Capterra Review (Rating: 4.7/5): Infinity earns compliments for its modern “customer hub,” straightforward implementation, and conversation analytics that solved issues with agents not rating calls. Users also highlighted call value tracking, reliable recordings, and friendly support, while others pointed out slow site loading, difficulty bulk downloading recorded calls, and a UX that feels less intuitive in places.
- featuredcustomers.com Review: One testimonial called injecting goal events from phone calls a “game changer” for paid search, crediting the API with enabling smarter, data-driven decisions. Another customer emphasized quick, professional support during onboarding and said the technology improved their ability to attribute heavy digital media spend.
- passion.digital Review: A case example described using the Infinity Hub daily to evaluate which paid search campaigns drive the most calls and to assess call quality, not just volume. The team relied on “smart goals and language signals” to spot common service enquiries and filter out irrelevant calls, such as requests for free waste collections, then adjusted exclusion lists accordingly.
