Pipedrive

Pipedrive

Streamlines sales processes, manages leads, tracks activities, and enhances customer relationships for businesses.

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  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

Pipedrive Overview

  • Updated August 13, 2025

Pipedrive is a user-friendly, cloud-based CRM platform designed to optimize sales processes for businesses. It helps manage leads, track sales activities, and nurture customer relationships effectively. With customizable pipelines, automation tools, and insightful analytics, Pipedrive enables teams to stay organized, prioritize tasks, and close deals faster.

Its intuitive interface and integrations with various apps make it ideal for small to medium-sized businesses aiming to boost sales efficiency and growth.

Key Features

  • Visual Sales Pipeline: Customizable drag-and-drop Kanban board maps out the sales process visually, enabling easy tracking of deals across stages and quick identification of priorities.
  • Contact Management: Centralized storage of all interactions (emails, calls, notes) with leads and customers, with custom fields for specific data, enhances segmentation and relationship management.
  • Workflow Automation: Automation of repetitive tasks like data entry, follow-up emails, and task scheduling streamlines sales processes and boosts team productivity.
  • Real-Time Reporting and Analytics: Dashboards and reports monitor key metrics, track sales performance, forecast revenue, and identify bottlenecks for data-driven decisions.
  • Email Integration and Campaigns: Two-way sync with email platforms, along with tracking and customizable templates, enables targeted email campaigns directly from the CRM.
  • LeadBooster Add-On: Tools like Chatbot, Live Chat, Web Forms, and Prospector capture and generate high-quality leads from websites and social media.
  • Marketplace Integrations: Connection with over 400 third-party tools (e.g., Google, Slack, Zoom) enhances workflows and integrates with existing business systems.
  • Smart Docs: Shareable, trackable documents and templates with auto-fill capabilities accelerate proposal and contract creation.
  • Mobile App: Full CRM functionality on iOS and Android enables deal and contact management, task tracking, and pipeline updates on the go.
  • Customizable Fields and Pipelines: Tailored stages, fields, and workflows match unique business processes, ensuring flexibility for diverse sales teams.
  • Security and Permissions: Robust security with encrypted databases, GDPR compliance, and granular permission settings controls data access.
  • Activity Tracking and Reminders: Logged deal-related activities and set reminders for follow-ups ensure no opportunities slip through.
  • Product Catalog Management: Organized product data with exportable catalogs and image support simplifies product information management within deals.
  • AI-Powered Insights: AI-driven sales suggestions, optimized workflows, and enhanced decision-making stem from pipeline data analysis.
  • Web Visitors Add-On: Insights from tracking companies visiting your website prioritize leads and tailor outreach strategies.

Price

Plan Price (Per Seat/Month) Key Highlights
Lite (Now with AI) US$ 14 Pipeline and calendar management, AI-powered reports, 500+ integrations, real-time sales feed, personalized onboarding, 14-day free trial
Growth (Now with AI) US$ 39 Includes Lite features + full email sync with tracking, automation, forecasting reports, meeting scheduler, live chat support
Premium (Now with AI) US$ 49 Growth + lead generation, custom scoring, AI multi-email tools, contracts & e-signatures, advanced customization
Ultimate (Now with AI) US$ 79 Premium + enhanced security rules, phone and email data enrichment, higher usage caps, sandbox testing

Additional Insights

  • Annual billing only: These prices apply when billed annually and reflect significant savings compared to monthly options (“Save up to 42%”)

  • Free trial: A 14-day free trial is available for all plans with no credit card required

  • Add-Ons Available:

    • LeadBooster: Start from US$ 32.50 per company/month

    • Projects: From US$ 6.67

    • Campaigns: From US$ 13.33

    • Web Visitors: From US$ 41

    • Smart Docs: From US$ 32.50

Official pricing details: https://www.pipedrive.com/pricing

Pros

Competitor

Pros of Pipedrive
HubSpot CRM Pipedrive offers a simpler, more streamlined interface focused purely on sales pipelines, which many users find more intuitive than HubSpot’s broader suite of tools. It’s more cost-effective, with transparent pricing and no mandatory onboarding fees, while still providing core sales management features.

Reviewers often note that Pipedrive outperforms HubSpot in ease of use and being built specifically for sales reps rather than encompassing full marketing/CRM functionality.
Salesforce Compared to Salesforce’s complexity and heavy customization needs, Pipedrive feels refreshingly simple and practical for small teams, with minimal setup requirements. Users appreciate that it avoids the extensive admin and training overhead that Salesforce typically demands.
Zoho CRM Pipedrive is praised for being easier to use and more intuitive than Zoho’s more extensive, but often clunkier, interface. It’s ideal for teams needing solid sales pipeline functionality without navigating a slew of extra modules. Users value its focused design for sales workflows.

Cons

Competitor

Cons of Pipedrive
HubSpot CRM Pipedrive lags in automation, advanced analytics, and AI features compared to HubSpot. HubSpot’s AI tools offer predictive insights, generative AI, and deeper attribution reporting—areas where Pipedrive’s functionality is more limited.
Salesforce While Salesforce can be considered overkill in complexity, its powerful customization and automation capabilities outstrip Pipedrive’s. Pipedrive lacks the deep configurability and enterprise-scale reporting capabilities found in Salesforce.
Zoho CRM Pipedrive’s add-on costs accumulate quickly, and its built-in features—especially around email marketing or campaigns—are relatively basic. In contrast, Zoho offers a comprehensive, integrated suite of business apps at competitive pricing under its Zoho One package, which can deliver more value for businesses needing multi-functional tools.

Customers' Reviews From Reliable Websites

EmailToolTester Review
Reddit Review
PCMag Review
G2 Review
Capterra Review