RealPage

Help rental businesses manage leads, tenants, leasing, and property operations.

RealPage Overview

Updated September 25, 2025

RealPage is a comprehensive property management and customer relationship management solution designed for rental businesses. It provides tools to streamline leasing, marketing, and resident communication, while also supporting lead tracking and performance analytics.

By integrating daily operations with advanced automation, RealPage helps property managers save time, improve efficiency, and enhance tenant experiences. Its user-friendly platform makes it suitable for both small property owners and large real estate enterprises.

Key Features

Centralized Leasing Management: prospect tracking, online applications, and digital lease signing combined in one system to help teams close deals faster and more effectively.
Resident Relationship Management: portals and communication tools enabling residents to pay rent, request services, and stay updated, enhancing the overall living experience.
AI-Driven Pricing Optimization: analysis of market conditions and demand patterns to recommend competitive rent levels, increase occupancy rates, and support long-term revenue growth.
Automated Property Workflows: routine processes such as maintenance scheduling, billing, and compliance checks managed in one platform to reduce errors and minimize manual effort.
Comprehensive Business Intelligence: customizable dashboards and reports delivering actionable insights into financial performance, resident behavior, and operational efficiency across property portfolios.

Price

Commercial Property Management Software

Service	Pricing	Notes
Commercial Property Management	Custom pricing per square foot	Includes unlimited users, leases, entities, and properties.
Financial Suite	Custom pricing	Integrated with property management for accounting and reporting.
Commercial Reporting	Custom pricing	Provides customizable reporting tools for stakeholders.

Note: Pricing is based on the square footage of the managed properties and may vary depending on specific requirements and configurations.

Propertyware Screening Services

Screening Type	Price Per Screen	Notes
Credit Only	$8.75	Basic credit report.
Criminal Only	$9.85	Criminal background check.
Eviction Only	$4.90	Eviction history check.
Credit, Criminal & Eviction	$17.95	Comprehensive screening package.

Note: These services are typically used for tenant screening in residential properties.

Investor Management Services (IMS)

Service	Pricing	Notes
Investor Management Platform	Custom pricing	Includes CRM capabilities, performance dashboards, and fundraising tools.

Note: Pricing varies based on the scale and specific needs of the investment firm.

Pros

Competitor	Pros of RealPage
AppFolio	RealPage covers more property types, which includes multifamily, student, senior, and affordable housing. Its revenue management and market data are deeper, and portfolio-wide analytics feel more advanced. Enterprise workflows, audit controls, and partner integrations are broader, which suits large operators.
Yardi Breeze	RealPage offers wider functionality across leasing, operations, marketing, and revenue tools. Data intelligence and pricing optimization go further, which supports complex rent strategies. Controls for compliance and accounting are stronger for bigger portfolios, and integration options are more extensive.
Entrata	RealPage brings richer market data, which improves pricing and demand planning. Its ecosystem spans CRM, operations, payments, and resident experience with strong analytics across assets. Large-scale controls and role-based permissions suit organizations that need strict governance.
Buildium	RealPage scales better for midsize to enterprise portfolios, which need advanced reporting and revenue tools. It supports more specialized verticals and has deeper integrations with screening, payments, and marketing. Business intelligence delivers richer KPIs and benchmarking across regions.
RentManager	RealPage’s AI-driven pricing and demand forecasting are stronger, which helps optimize occupancy and rent. The platform offers broader resident experience features and enterprise controls. Data pipelines and dashboards cover more dimensions for executives and onsite teams.

Cons

Competitor	Cons of RealPage
AppFolio	RealPage often feels harder to configure and learn, which increases training needs. Implementation timelines can be longer, and total cost may be higher for smaller portfolios. Day-to-day UI can feel less modern in some areas.
Yardi Breeze	RealPage usually costs more at smaller scales, which reduces appeal for budget-focused operators. Simpler tasks can take more clicks, and setup requires more specialist help. Pricing is less transparent online.
Entrata	RealPage can require heavier change management, which slows rollout. Some users prefer Entrata’s leasing and resident tools for speed on daily tasks. Contract minimums and add-ons may raise the overall price.
Buildium	RealPage may be overpowered for small teams, which raises both complexity and cost. Buildium’s ease of use and quick setup can beat RealPage for basic needs. Short learning curves favor Buildium for small portfolios.
RentManager	RealPage’s breadth adds complexity, which extends onboarding. Custom workflows might need professional services rather than simple in-app edits. Smaller operators can find RentManager more affordable and flexible at the start.

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