Semrush is an all-in-one digital marketing tool that helps businesses grow online. It makes it easy to find the best keywords, check websites for SEO issues, and see what competitors are doing — such as where their traffic comes from and which backlinks they use.
With features like rank tracking and content optimization, Semrush helps marketers improve their SEO, PPC, and content strategies. This leads to stronger results and smarter decisions.
Keyword Research: Tools like the Keyword Magic Tool let you discover high-volume, low-competition keywords. You get detailed metrics like search volume, keyword difficulty, and cost-per-click, which help you target the right terms for SEO and PPC campaigns.
Site Audit: This feature scans your website for technical SEO issues, such as broken links or slow page speeds. It provides actionable recommendations, and this helps improve your site’s performance and search engine rankings.
Competitor Analysis: Semrush lets you peek into competitors’ strategies. You can analyze their keywords, backlinks, and ad campaigns, which reveals opportunities to outsmart them. Tools like Traffic Analytics and Organic Research give you a clear picture of their performance.
Backlink Analysis: You can track and evaluate your website’s backlink profile with tools like Backlink Analytics and Backlink Audit. These identify quality links, toxic links, and new link-building opportunities, and this strengthens your site’s authority.
Content Marketing Tools: Features like Topic Research and SEO Writing Assistant help you create SEO-friendly content. They suggest trending topics, optimize drafts for readability, and ensure alignment with search intent.
Social Media Management: Semrush’s Social Media Toolkit lets you schedule posts, track engagement, and analyze competitor activity across platforms. It streamlines your social strategy, and it boosts audience interaction.
PPC Advertising Tools: You can research competitor ad strategies and find high-performing keywords for paid campaigns. The Advertising Research tool provides insights into ad copy and budgets, which helps you optimize your ad spend.
Local SEO: Tools like Listing Management and Review Management help businesses optimize their Google Business Profile and monitor local search rankings. This boosts visibility in local markets, and it ensures consistent online listings.
Position Tracking: This feature monitors your keyword rankings daily across specific locations and devices. It also tracks SERP features like featured snippets, which helps you refine your SEO strategy.
Market Explorer: You can analyze market trends and key players in your industry. This tool uncovers audience insights and competitive landscapes, and it helps you identify new growth opportunities.
My Reports Suite: Semrush lets you create customizable, automated reports that combine data from its tools and third-party platforms like Google Analytics. This simplifies performance tracking and client reporting.
AI-Powered Insights: Features like ContentShake AI generate SEO-friendly content and provide AI-driven recommendations. These analyze audience sentiment and brand visibility, which enhances your marketing decisions.
| Plan Name | Monthly Price (Billed Annually) | Key Features |
|---|---|---|
| Pro | $117.33 (was $139.95) | Ideal for freelancers and small teams—includes 5 projects, 500 tracked keywords, 10,000 results per report, site audit, backlink analysis, rank tracking. |
| Guru | $208.33 (was $249.95) | All Pro features plus 15 projects, 1,500 keywords, 30,000 results/report, content marketing tools, historical data, Looker Studio integration. |
| Business | $416.66 (was $499.95) | Built for agencies and enterprises—includes 40 projects, 5,000 keywords, 50,000 results/report, API access, SEO content templates, plagiarism checks, share of voice metrics. |
| Toolkit / Add-On | Pricing | Key Features |
|---|---|---|
| AI SEO Toolkit | $99/month per domain | AI-powered SEO tools; requires separate subscription per domain. |
| Local Toolkit | $30 to $60/month per location | GBP management tools, listing syndication, review monitoring, rank tracking—with increasing features across Base ($30), Essentials ($50), and Pro ($60). |
| Content Toolkit | $60/month | Unlimited standard articles, 5 SEO-boosted ones per month + SEO briefs, AI writing and image generation, WordPress publishing. |
| Advertising Toolkit | Base: $99/monthPro: $220/month | Tools for ad campaign planning and research plus AdClarity competitor insights in Pro. |
| Social Toolkit | Base: $20/monthPro: $40/monthBusiness: $250/month | Manages social posting, analytics, AI content generation, influencer insights, and media monitoring. |
| Lead Generation | $90/month | Includes access to Lead Finder and agency partners platform. |
| My Reports Suite | Base Report: $10/monthPro Report: $20/month | Adds integrations, AI summaries, white-labeling, custom dashboards. |
| Traffic & Market Toolkit | $289/month per user | Competitor insights, market analytics. User add-ons vary based on main toolkit subscriptions. |
Pricing details: https://www.semrush.com/pricing/
| Competitor | Pros of Semrush |
|---|---|
| Ahrefs | Semrush covers more ground than Ahrefs because it supports not only SEO tasks but also advertising research, content marketing, and social media management—which Ahrefs doesn’t offer. |
| Moz Pro | Semrush offers a more complete and up-to-date toolkit at a similar price, and it consistently earns stronger reviews. Users value its broader data sources and richer analytics. |
| Ubersuggest | Semrush gives you a much larger keyword database, deeper audit coverage, and far more advanced features, all essential for serious SEO work. |
| SE Ranking | While SE Ranking is affordable and user-friendly, Semrush delivers a more powerful suite overall—especially in competitive research, backlink monitoring, and content tools. |
| SpyFu | SpyFu keeps things simple and focused on competitive intel. Semrush matches that strength and then adds even more, like social media integration and robust backlink filtering. |
| Competitor | Cons of Semrush |
|---|---|
| Ahrefs | Some users find Semrush’s interface dense and harder to navigate when compared to Ahrefs. Ahrefs’ clear, visual sidebar simplifies finding reports quickly. |
| Moz Pro | Semrush’s depth comes at a higher cost and complexity. Moz Pro may be easier to use for beginners and costs slightly less—so it can feel more approachable. |
| Ubersuggest | Semrush is expensive in comparison, and it can overwhelm new users with too many features. Ubersuggest keeps things simple and affordable. |
| SE Ranking | Semrush is far more powerful, but that also means you pay more and face a steeper learning curve. SE Ranking caters better to beginners or small teams. |
| SpyFu | Semrush can feel overly complex compared to SpyFu’s streamlined interface. If you only need PPC or keyword spying, Semrush might feel like overkill. |
