SEOptimer

Analyze websites, identifies SEO issues, and provides actionable recommendations to improve rankings.

SEOptimer Overview

Updated September 13, 2025

SEOptimer is a user-friendly SEO audit and reporting tool designed for businesses, freelancers, and agencies. It quickly scans websites, evaluating over 100 factors like on-page SEO, technical performance, and backlinks. The tool provides clear, actionable recommendations to boost search engine rankings.

With customizable white-label reports and an embeddable audit form, it’s ideal for generating leads and presenting professional insights, especially for small businesses aiming to enhance their online presence.

Key Features

SEO Audit Tool: A scan that runs in under 20 seconds and evaluates more than 100 data points, including on-page SEO, technical performance, and backlinks. A clear score and prioritized recommendations guide users in fixing issues that affect rankings.
White-Label Reports: Professional PDF reports with custom logos, colors, and text. Multi-language support, including French and Spanish, makes it easier for agencies to present polished insights to clients.
Embeddable Audit Form: A customizable form that businesses can place on their site to capture leads through free audits. Fonts, colors, and CSS adjust easily, and integrations with CRMs like HubSpot work via Zapier.
Keyword Research Tool: Suggestions come with data on search volume, competition, and cost-per-click. Keyword analysis by URL highlights gaps and opportunities in content strategies.
SEO Crawler: In-depth scans cover entire websites, including product and blog pages. Custom crawling rules and issue filters help prioritize the most critical problems.
Backlink Checker: A snapshot of backlink profiles, showing referring domains, link strength, and anchor text. Tracking over time with email alerts keeps users updated on new or lost links.
Local SEO Reports: Evaluations of Google Business Profile links and NAP (Name, Address, Phone) consistency. Mismatches are flagged to improve visibility in local searches.
Competitor Analysis: Comparisons between a site and competitors reveal gaps in rankings and technical performance. Insights help refine SEO strategies effectively.
Free SEO Tools: Utilities such as a Meta Tag Generator, XML Sitemap Generator, and Robots.txt Generator. Quick solutions for common SEO tasks remain available without a subscription.
JavaScript Rendering: A browser-based engine crawls dynamic, script-heavy pages. The process replicates how search engines and users view content, ensuring accurate performance data.

Price

DIY SEO ($29/month): SEO audits, 4 crawls/month, 20 keyword tracks, 25 keyword searches, task recommendations. Best for freelancers.
White Label ($39/month): DIY SEO features, white-label PDF reports, 10 crawls/month, 100 keyword tracks, 50 backlink lookups, 3 report templates. Best for small teams.
White Label & Embedding ($59/month): White Label features, embeddable audit tool, lead generation, 50 crawls/month, 250 keyword tracks, 150 backlink lookups, 6 report templates, Zapier integration. Best for middle-sized teams and large teams.

Official Pricing Page: https://www.seoptimer.com/pricing

Pros

Competitor	Pros of SEOptimer
Semrush	SEOptimer stands out for its affordability and ease of use compared to Semrush, which starts at $139.95/month and can overwhelm new users. Its quick SEO audits, completed in under 30 seconds, deliver clear insights, and this suits small businesses or freelancers perfectly. The embeddable audit form for lead generation is a unique feature Semrush lacks, which helps agencies grow their client base. Its white-label reports, priced at $39/month, offer customization that competes with Semrush’s pricier tools.
Ahrefs	SEOptimer’s lower starting price of $19/month beats Ahrefs’ $99/month, and its simple interface focuses on fast website audits. This appeals to users who need straightforward fixes without Ahrefs’ complex data. The white-label reporting and embeddable audit form are agency-friendly features, which Ahrefs doesn’t emphasize. SEOptimer’s audits cover over 100 data points with actionable tips, and this makes it ideal for those seeking quick results over deep analytics.
SE Ranking	SEOptimer offers a budget-friendly alternative to SE Ranking’s $55/month plans, with a starting price of $19/month and an intuitive design. Its rapid audits and customizable reports shine for small to medium businesses, and the embeddable audit form for lead generation sets it apart, as SE Ranking lacks this feature. Free tools like the Meta Tag Generator add value, which makes SEOptimer accessible for cost-conscious users needing professional insights.
Sitechecker	Compared to Sitechecker’s $49/month, SEOptimer’s $19/month entry point is more affordable, and its simpler interface suits freelancers or small teams. The white-label reports and embeddable audit form cater to client-focused work, which gives it an edge over Sitechecker’s broader but less agency-specific features. SEOptimer’s fast audits deliver prioritized recommendations, and this ensures users can address issues efficiently without navigating a complex dashboard.
WooRank	SEOptimer’s $19/month starting price undercuts WooRank, which often costs more, and its streamlined audits are perfect for small businesses. The embeddable audit form for lead generation is a standout feature WooRank doesn’t offer, which helps agencies attract clients. SEOptimer’s white-label reports are highly customizable at a lower cost, and this allows users to present professional insights without the complexity of WooRank’s interface.

Cons

Competitor	Cons of SEOptimer
Semrush	SEOptimer falls short of Semrush’s robust feature set, which includes advanced keyword research, in-depth competitor analysis, and content marketing tools. Its focus on audits and reporting means it lacks Semrush’s comprehensive backlink analysis and rank tracking across multiple search engines. For larger teams needing enterprise-level insights, SEOptimer’s limited scalability and lack of API integration can feel restrictive, and this pushes them toward Semrush’s $139.95/month plans.
Ahrefs	Compared to Ahrefs, SEOptimer lacks advanced backlink analysis and keyword research depth, which are critical for SEO professionals. Ahrefs’ $99/month plans offer detailed competitor insights and historical data, which SEOptimer doesn’t match. Its audit-focused approach limits its ability to handle complex SEO strategies, and this makes it less suitable for large teams or data-heavy campaigns. The absence of an API also hinders integration, which Ahrefs supports effectively.
SE Ranking	SEOptimer doesn’t offer the same depth as SE Ranking in areas like keyword tracking across multiple platforms or detailed competitor analysis. SE Ranking’s $55/month plans include social media management and marketing plans, which SEOptimer lacks. For middle-sized teams needing broader SEO tools, SEOptimer’s audit-centric focus can feel limiting, and its lack of API integration restricts custom workflows, which SE Ranking supports better.
Sitechecker	SEOptimer’s narrower focus on audits and reporting means it misses out on Sitechecker’s advanced features, like competitor SEO comparisons and automated check-ups. Sitechecker’s $49/month plans offer more robust backlink tracking and mobile usability tools, which SEOptimer only covers minimally. For teams needing comprehensive SEO management, SEOptimer’s lack of depth in these areas can be a drawback, and this makes Sitechecker a stronger all-in-one choice.
WooRank	SEOptimer lags behind WooRank in advanced backlink exploration and detailed reporting dashboards, which WooRank excels at for small agencies. Its focus on audits means it lacks WooRank’s broader SEO management tools, like in-depth keyword tracking or competitor insights. For teams needing a more comprehensive platform, SEOptimer’s simpler feature set can feel insufficient, and this pushes them toward WooRank’s more versatile, though pricier, offerings.

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