Wix is an all-in-one website builder that lets individuals and businesses create professional sites without coding. Users can start with AI-generated layouts or choose from thousands of templates, then customize everything with drag-and-drop tools.
It includes hosting, domains, SEO features, eCommerce, scheduling, and marketing tools, making it a flexible solution for portfolios, blogs, online stores, and small business websites.
| Plan | Price | Key Features |
|---|---|---|
| Light | $17/mo (Billed Annually) | 2 GB storage space; Free domain for 1 year; 2 site collaborators |
| Core | $29/mo (Billed Annually) | 50 GB storage space; Accept payments & Basic eCommerce; 5 site collaborators |
| Business | $39/mo (Billed Annually) | 100 GB storage space; Standard eCommerce & marketing suite; 10 site collaborators |
| Business Elite | $159/mo (Billed Annually) | Unlimited storage space; Advanced eCommerce & marketing suite; 100 site collaborators |
Price details: https://www.wix.com/plans
Competitor |
Pros |
|---|---|
| Squarespace | Wix offers more design flexibility with true drag-and-drop positioning, while Squarespace relies on structured sections. It also provides a free plan, broader app integrations, and deeper customization without needing CSS. For beginners who want layout freedom at a lower entry price, Wix feels less restrictive. |
| Shopify | For small businesses that need both content and commerce, Wix combines website building and eCommerce without forcing users into a store-first structure. Pricing is typically lower for simple stores, and users can build blogs, portfolios, and service pages alongside product listings more easily. |
| WordPress.com | Wix requires no plugin management or hosting setup, making it simpler for non-technical users. Everything from security to updates runs automatically. Compared to WordPress.com, it reduces configuration steps and eliminates compatibility concerns between themes and plugins. |
| Weebly | Wix provides significantly more templates, advanced design tools, and AI site generation. It supports stronger branding flexibility and more business features, including bookings and memberships. Users looking for creative control and scalability often find Wix more robust than Weebly’s simpler builder. |
| GoDaddy Website Builder | Wix delivers deeper customization and a larger ecosystem of apps and integrations. While GoDaddy focuses on speed, Wix balances ease of use with creative control. Businesses that want unique layouts and long-term growth tools often prefer Wix’s broader feature set. |
Competitor |
Cons |
|---|---|
| Squarespace | Squarespace delivers more consistent design structure and cleaner template aesthetics out of the box. Wix’s open drag-and-drop system can lead to spacing inconsistencies, especially for beginners. Users seeking a tightly controlled, polished layout sometimes find Squarespace easier to manage. |
| Shopify | For high-volume eCommerce operations, Shopify offers deeper inventory management, advanced shipping tools, and stronger multi-channel selling. Wix’s store features work well for small shops, but larger retailers may outgrow its backend flexibility and reporting depth. |
| WordPress.org | WordPress.org provides greater long-term scalability, custom development options, and full code control. Wix limits backend access and platform migration. Businesses needing complex custom functionality or ownership flexibility may prefer WordPress’s open ecosystem. |
| Webflow | Webflow offers more precise responsive design controls and cleaner code output for designers and developers. Wix Studio narrows the gap, but advanced users often find Webflow better for complex animations and custom breakpoints. |
| BigCommerce | BigCommerce supports advanced enterprise-level eCommerce features such as complex product catalogs and large-scale integrations. Wix focuses more on small to mid-sized businesses, so companies with large inventories or multi-store needs may find BigCommerce more scalable. |
