Front is a customer service automation platform that combines shared inboxes, ticketing, and AI-driven workflows in one workspace. It centralizes email, chat, SMS, and more, while using AI to route, draft, and automate responses.
Suitable for teams that want control over automation, Front blends human collaboration with intelligent assistance to streamline support operations at scale.
| Plan | Price | Key Features |
|---|---|---|
| Starter | $25/seat/mo (Billed Annually) | Shared inbox and ticketing; AI Topics and up to 10 automation rules; Basic analytics and no-code public knowledge base |
| Professional | $65/seat/mo (Billed Annually) | Omnichannel support (email, SMS, social, etc.); Macros and up to 20 automation rules; Advanced analytics with multiple workspaces, SSO, and SCIM |
| Enterprise | $105/seat/mo (Billed Annually) | Smart rules with unlimited macros and rules; Multi-language knowledge base; Custom roles and permissions with AI Copilot, QA, and CSAT included |
| Copilot (Add-on) | $20/seat/month | AI-drafted suggested responses; Boost agent productivity; Included in Enterprise |
| Smart QA (Add-on) | $20/seat/mo | AI-powered QA scorecards; Automated performance reporting; Included in Enterprise |
| Smart CSAT (Add-on) | $10/seat/month | AI-inferred CSAT ratings; Automatic feedback tracking; Included in Enterprise |
| Smart QA + Smart CSAT Bundle | $25/seat/mo | Combined QA and CSAT insights; Complete performance visibility; Discounted bundle pricing |
| API Rate Limit Increase (Add-on) | $200 per 100 API requests/min per month | Increased API rate limits; Supports complex workflows; Available on all plans |
| Autopilot (Add-on) | Contact Sales | Omnichannel AI agent; Automate resolutions and actions; Human-in-control AI |
| Native WhatsApp Channel (Add-on) | Meta-billed WhatsApp costs + 20% admin fee | Direct WhatsApp Business integration; Available on Professional and Enterprise; Admin fee applied to Meta costs |
Price details: https://front.com/pricing
Competitor |
Pros |
|---|---|
| Zendesk | Front offers a more intuitive, email-like interface that teams adopt faster than Zendesk’s traditional ticketing layout. Setup takes less time and often doesn’t require dedicated admins. AI features like Copilot and Autopilot come built in, reducing the need for extra add-ons that increase Zendesk’s total cost. |
| Freshdesk | Front blends shared inbox collaboration with automation, making internal teamwork smoother than Freshdesk’s ticket-first approach. Teams can comment directly inside conversations without switching views. Its AI routing and drafting tools feel more embedded in daily workflows rather than optional upgrades. |
| Intercom | Front supports email-heavy and operations-focused teams better than Intercom, which leans toward chat and marketing automation. It handles complex inbox management and cross-functional collaboration more naturally, especially for B2B and service-driven companies managing high-touch accounts. |
| Help Scout | Compared to Help Scout, Front provides deeper automation controls and stronger AI capabilities like Smart QA and Smart CSAT. Teams that need detailed routing logic and performance insights get more flexibility without relying on third-party analytics tools. |
| HubSpot Service Hub | Front delivers a cleaner shared inbox experience and typically requires less CRM configuration than HubSpot Service Hub. Teams can launch faster without complex pipelines. Pricing can also be more predictable for support-only use cases that don’t need a full marketing suite. |
Competitor |
Cons |
|---|---|
| Zendesk | Zendesk offers more mature enterprise-grade ticket customization and reporting depth for very large support teams. Organizations needing advanced SLA hierarchies or heavy IT service management features may find Front less specialized in those complex environments. |
| Freshdesk | Freshdesk provides lower entry pricing tiers for small teams, making it more budget-friendly at the basic level. Front’s per-user pricing can climb quickly as teams scale, especially when advanced AI and analytics features are required. |
| Intercom | Intercom delivers stronger proactive messaging, in-app product tours, and customer engagement tools. Companies focused on product-led growth and behavioral messaging automation may find Front less marketing-oriented and more support-centric. |
| Help Scout | Help Scout maintains a simpler interface that some small teams prefer for basic email support. Front’s broader feature set and automation options can feel overwhelming during initial onboarding without structured setup. |
| HubSpot Service Hub | HubSpot offers tighter native CRM, sales, and marketing alignment within one ecosystem. Businesses already deeply invested in HubSpot may experience smoother cross-department reporting compared to integrating Front separately. |
