CRMforGym

All-in-one gym CRM to capture, convert, and retain members

Updated April 26, 2026

CRMforGym Overview

CRMforGym.com is a purpose-built gym CRM built on GoHighLevel, designed to help fitness businesses capture leads, book tours, automate follow-ups, manage memberships, and collect payments in one system. It combines pipelines, SMS, calendars, billing, and retention workflows tailored for gyms, studios, and franchises. The platform focuses on improving show-up rates, reducing no-shows, and increasing recurring membership revenue.

Key Features

  • Lead Capture & Unified Inbox: Capture leads from landing pages, QR codes, Instagram DMs, ads, and walk-ins into one centralized inbox.
  • Visual Sales Pipelines: Track prospects from New Lead to Joined with automated tasks and clear stage management for staff accountability.
  • 2-Way SMS & Email Automation: Send instant replies, reminders, voicemail drops, and nurture sequences to boost show-up rates.
  • Tour & Class Booking Calendars: Self-serve scheduling for gym tours, PT sessions, and classes with automated confirmations and reminders.
  • Membership Billing & POS: Manage plans, trials, subscriptions, PT packs, invoices, and failed payment recovery in one place.
  • Retention & Win-Back Workflows: Trigger alerts for missed check-ins, at-risk members, freezes, and reactivation campaigns.
  • Reviews & Referral Campaigns: Automatically request Google reviews and run member-get-member referral pushes.
  • Dashboards & KPI Tracking: Monitor leads, close rates, MRR, churn, LTV, and performance by source, coach, or location.
  • AI Caller Add-On: Automatically call new leads, qualify them, and book tours directly on the calendar with synced notes.

Pricing

Plan Price Key Features
Agency Starter $97/mo (Billed Monthly) Funnels, forms & calendars; 2-way SMS & email; Basic automations & pipelines
Agency Unlimited $297/mo (Billed Monthly) Unlimited sub-accounts; Team/permissions; Advanced automations
SaaS Mode $497/mo (Billed Monthly) Stripe integration & plans; Provision accounts automatically; In-app upsells & billing

 

Pros

Competitor

Pros
Mindbody CRM for Gym offers stronger built-in marketing automation and 2-way SMS at a lower entry price than many Mindbody plans. Gym owners get funnels, pipelines, and automated follow-ups without paying separately for marketing add-ons. Setup feels more sales-focused, which helps smaller gyms move leads to paid memberships faster.
Zen Planner Compared to Zen Planner, the platform leans heavily into lead nurturing and automated booking flows. Gyms running Facebook or Google Ads benefit from instant SMS replies and AI calling. Pricing tiers mirror GoHighLevel plans, which can be more flexible for multi-location setups than traditional per-member pricing.
PushPress CRM for Gym combines marketing funnels, messaging, and billing in one system, reducing the need for third-party tools. PushPress focuses strongly on member management, while this tool gives more aggressive automation for lead response times, helping sales teams reply in under a minute.
Glofox The automation depth stands out against Glofox, especially for SMS sequences, win-back campaigns, and review requests. Gyms that rely on structured pipelines and task tracking often find it easier to keep staff accountable. The Unlimited tier also supports multi-location growth without adding per-location base fees.
Wodify Wodify centers on class and performance tracking, while CRM for Gym prioritizes conversions and revenue growth. Owners who want marketing funnels, AI lead qualification, and detailed sales dashboards in one dashboard often prefer this approach, especially when scaling boutique studios or franchises.

Cons

Competitor

Cons
Mindbody Mindbody provides deeper integrations with third-party wellness apps and a larger ecosystem. CRM for Gym relies heavily on GoHighLevel’s framework, which may feel less specialized for advanced spa or wellness operations. Larger enterprises may prefer Mindbody’s long-established brand and broader marketplace integrations.
Zen Planner Zen Planner offers robust workout tracking and member progress tools tailored for CrossFit and martial arts. CRM for Gym focuses more on sales pipelines and automation than athlete performance tracking, so gyms prioritizing programming analytics may find Zen Planner more detailed in that area.
PushPress PushPress delivers a more fitness-native user experience for daily class management and coach workflows. CRM for Gym’s interface reflects its marketing-first roots, which can feel more like a sales CRM than a traditional gym management system for staff focused mainly on attendance and coaching.
Glofox Glofox includes a branded mobile app experience for members in many plans. CRM for Gym provides mobile access for staff, but gyms wanting a polished, consumer-facing branded app may need additional configuration or external tools to match Glofox’s front-end experience.
Wodify Wodify integrates performance tracking, leaderboards, and workout logging deeply into its system. CRM for Gym centers more on lead conversion and retention automation, so performance-driven communities that rely on benchmarking and athlete stats may find Wodify better aligned with their culture.