This page is part of the MAQTOOB Heritage archive. The essay described here appeared on MAQTOOB for Entrepreneurs, the Medium publication run by this domain’s original team between 2015 and 2018. The current site is under new, independent ownership and is not affiliated with the original company or the essay’s author. We keep this record because other sites still link to the essay at this address.
What the Essay Said
Marketing strategist Clarice Lin published this on September 13, 2017, three weeks into an experiment of posting daily on LinkedIn. Her fifth post, a quick frustration piece suggesting features LinkedIn should add, such as an edit button and richer reactions, took off after a LinkedIn product manager engaged with it, reaching 30,517 views in two days and around 79,000 within a week.
The essay broke down what she thought made it travel: it was short, it was easy to respond to, it invited disagreement, and she answered nearly every comment while it was hot. It became a staple citation in LinkedIn marketing guides.
Read the Original
The author keeps the essay on her personal Medium account: read it here. An archived copy of the MAQTOOB version is on the Wayback Machine.