- Call Tracking & Attribution: Connect calls, texts, chats, and form fills directly to the campaigns and keywords that generated them.
- AI Conversation Intelligence: Analyze recordings and transcripts with AskAI for insights, summaries, scoring, and keyword detection.
- Workflow Automation: Build triggers and if/then logic to automate lead routing, follow-ups, and ad platform conversions.
- Sales & Contact Center Tools: Use softphone, smart dialer, live coaching, and skill-based routing to close deals faster.
- Integrations & API: Native integrations with Google Ads, GA4, HubSpot, Salesforce, plus open API, webhooks, and Zapier.
Call Tracking Metrics
AI-powered call tracking and conversation intelligence for marketing attribution
Updated February 27, 2026
Call Tracking Metrics Overview
CallTrackingMetrics (CTM) is a conversation analytics and call tracking platform designed for marketing and sales teams. It connects calls, texts, chats, and forms directly to the campaigns that generated them, enabling closed-loop attribution.
With AI-driven conversation intelligence, workflow automation, and deep CRM and ad platform integrations, CTM helps organizations optimize ad spend, improve lead quality, and convert more conversations into revenue.
Key Features
Pricing
| Plan | Price | Featured |
|---|---|---|
| Marketing Lite | $65/mo (Billed Annually) / $79/mo (Billed Monthly) + usage | Unlimited users, Call & text attribution, Call recording and IVR routing |
| Marketing Pro | $149/mo (Billed Annually) / $179/mo (Billed Monthly) + usage | AI conversation intelligence (AskAI), Form tracking with 5,000 submissions, White-label & sub-accounts |
| Sales Engage | $274/mo (Billed Annually) / $329/mo (Billed Monthly) + usage | VOIP softphone, Smart Dialer & VoiceAI, Advanced routing and sales dashboards |
| Enterprise | $1999/mo (Billed Annually or Monthly) + usage | Dedicated account management, 20 hours professional services, Premium Plus support |
Price details: https://www.calltrackingmetrics.com/plans-pricing/
Pros
Competitor |
Pros |
|---|---|
| CallRail | Compared to CallRail, CTM offers significantly deeper workflow automation and conversation intelligence. Its flexible triggers, advanced routing, and AI analysis make it better suited for complex sales and agency use cases, while still remaining competitive on entry-level pricing. |
| Invoca | CTM is far more accessible and affordable than Invoca, especially for SMBs and agencies. It provides similar attribution and AI features without requiring enterprise-only contracts, making it easier to adopt and scale without heavy sales involvement. |
| Nimbata | While Nimbata focuses on simplicity, CTM excels in depth and customization. It supports advanced call flows, white labeling, and enterprise-grade integrations, making it a better long-term solution for growing marketing and sales teams. |
| WhatConverts | CTM surpasses WhatConverts in conversation intelligence and sales enablement. Features like AI summaries, smart dialer, and live coaching give sales teams actionable insights beyond basic lead tracking and reporting. |
| Ringba | Compared to Ringba’s affiliate-focused approach, CTM provides a more balanced platform for marketers and sales teams. Its user-friendly interface, CRM integrations, and AI tools make it easier for non-technical teams to generate value quickly. |
Cons
Competitor |
Cons |
|---|---|
| CallRail | CallRail can feel simpler and more intuitive for small teams, whereas CTM’s depth introduces a steeper learning curve. Users who only need basic call tracking may find CTM more complex than necessary. |
| Invoca | Invoca’s AI models and enterprise reporting can be more refined at the highest scale. Very large enterprises may find Invoca’s bespoke analytics and managed services more tailored than CTM’s self-serve approach. |
| Nimbata | Nimbata’s streamlined setup may appeal to teams wanting fast deployment. CTM requires more configuration to unlock its full power, which can slow down initial onboarding without professional services. |
| WhatConverts | WhatConverts is often perceived as more straightforward and easier to navigate. CTM’s interface, while powerful, has been criticized for navigation complexity when managing large accounts. |
| Ringba | Ringba excels in high-volume call buying and affiliate traffic management. CTM is less specialized in this niche, making it a weaker choice for pure performance marketers focused solely on call arbitrage. |
Reviews
- Trustpilot Review (Rating: 4.2/5): One marketer called Call Tracking Metrics a “great option” for teams that rely on phone calls, highlighting call listening and precise source tracking to keep sales and marketing accountable. Another user loved the ability to run sophisticated offline conversion tracking, build custom fields, and even use it as a pseudo CRM with major CRM integrations, while someone else praised the easy Salesforce integration. A long-term customer, though, reported that support responded only once a day and failed to resolve a form attribution issue after two weeks, and one reviewer criticized the company’s use of AI in advertising.
- G2 Review (Rating: 4.5/5): The platform earns praise for ease of use and exceptional customer support, with feedback noting that it streamlines call tracking and marketing workflows.
- Software Advice Review (Rating: 4.6/5): One reviewer expressed overall satisfaction with CTM, citing clear call quality and only a couple of dropped calls, which they believed likely originated on the other end rather than within Call Tracking Metrics.
- Reddit r/PPC: A user who switched from Verizon OneTalk reported that the CTM softphone app delivered quicker connection times when they kept routing within the system and cleaned up their setup. They still felt the app fell short of Microsoft Teams’ standard and mentioned begging for budget to have CTM review and optimize their configuration to avoid stability and routing issues.
