- Multi-Stop Route Optimization: Plan the fastest routes with up to 120 stops and reduce drive time while fitting in more meetings per day.
- Interactive Account Mapping: Visualize customers and prospects on a live map with filters and color coding based on sales stage, revenue, or custom fields.
- Two-Way CRM Sync: Real-time integration with Salesforce, HubSpot, Microsoft Dynamics, Zoho, and others to keep field data aligned.
- Territory Alignment Tools: Balance and redesign territories using map-based insights and performance data.
- Mobile Field CRM: Access, edit, and update account records directly from a smartphone while in the field.
- Check-In & Data Capture Forms: Log visit notes, complete custom forms, and automatically push updates into CRM fields.
- Lead Generation on the Map: Discover nearby businesses and add qualified prospects directly into routes.
- Calendar & Navigation Sync: Push appointments to calendars and launch turn-by-turn directions in Apple Maps, Google Maps, Waze, or CarPlay.
- Automated Mileage & Activity Reports: Generate route and activity summaries for expense tracking and sales reporting.
Badger Maps
Route planning and CRM-powered mapping for field sales teams
Updated July 29, 2026
Badger Maps Overview
Badger Maps is a sales mapping software built for outside reps and field teams. It combines route optimization, territory mapping, and mobile CRM access in one app.
Reps can visualize accounts on a map, plan multi-stop routes, log visit data, and sync updates directly with major CRMs. Sales managers use it to balance territories and track field activity in real time.
Key Features
Pricing
| Plan | Price | Key Features |
|---|---|---|
| Business | $58/mo per user (Billed Annually) / $69/mo (Billed Monthly) | Standard 2-way, real-time CRM integration; Up to 2,000 records/accounts per license (unlimited for CRM-integrated users); Route optimization with up to 120 stops |
| Enterprise | $95/mo per user (Billed Annually) / $109/mo (Billed Monthly) | Advanced CRM integration; Up to 10,000 records/accounts per license; SSO with SCIM support & HIPAA compliance |
| Badger Align (add-on) | $20/mo per territory (Billed Annually, minimum 5 territories; $10/mo after 40 territories) | Territory creation & alignment; Weighted & custom metrics; Territory optimization with CRM integration |
| Badger Lead Routing (add-on) | $16/mo per rep (Billed Annually) / $18/mo (Billed Monthly); minimum 5 reps, $10/mo after 40 reps | Territory-based lead assignment; Object routing (accounts, contacts, opportunities); Address to territory matching with CRM integration |
| Badger Insights (add-on) | $50/mo per user (Billed Annually) / $60/mo (Billed Monthly) | Sales cycle dashboard; Territory insights with heat maps & thematic maps; Dynamic reports with CRM integration |
| Badger Scoreboard (add-on) | $12/mo per user (Billed Annually) / $14/mo (Billed Monthly); minimum 5 users, $8/mo after 40 users | Dynamic leader boards; Gamification & custom metrics; CRM integration |
Pricing source: https://www.badgermapping.com/pricing/
Pros
Competitor |
Pros |
|---|---|
| Salesforce Maps | Badger Maps offers a simpler setup and lower entry cost for small to mid-sized field teams. Reps can start planning routes quickly without deep Salesforce admin work. The mobile-first design makes daily route planning faster, while Salesforce Maps often requires heavier configuration and higher licensing tiers. |
| Mapline | Compared to Mapline, Badger focuses specifically on outside sales workflows like check-ins, follow-ups, and CRM sync. Route planning supports up to 120 stops and integrates directly with navigation apps, which feels more practical for reps in the field rather than just visual data mapping. |
| Spotio | Badger provides broader CRM integrations and works well as a mobile front-end for systems like HubSpot and Dynamics. Teams that already rely on a CRM often find it easier to extend their existing data into a map instead of adopting a more closed, prospecting-focused platform. |
| Route4Me | Route4Me centers more on logistics and delivery optimization, while Badger targets revenue-driving sales visits. Features like account colorizing, follow-up reminders, and CRM field updates align better with B2B reps managing territories instead of dispatch teams managing fleets. |
| BatchGeo | BatchGeo mainly visualizes spreadsheets on a map, while Badger combines mapping with route optimization, lead generation, and CRM sync. Sales teams that need daily planning, reporting, and territory oversight get a more complete field sales workflow in one mobile app. |
Cons
Competitor |
Cons |
|---|---|
| Salesforce Maps | Salesforce Maps offers deeper native analytics and advanced enterprise reporting inside the Salesforce ecosystem. Large organizations that want complex territory modeling and forecasting directly tied to Salesforce dashboards may find Badger Maps less robust at the executive reporting level. |
| Mapline | Mapline provides broader data visualization tools beyond sales use cases, including supply chain and operations mapping. Teams looking for advanced geographic analytics or non-sales applications might find Badger more specialized and less flexible outside field sales scenarios. |
| Spotio | Spotio emphasizes door-to-door tracking and gamification features for canvassing teams. Organizations focused heavily on prospecting metrics, leaderboard-style tracking, or field activity scoring may find Badger’s experience more centered on route efficiency than competitive rep tracking. |
| Route4Me | Route4Me supports complex fleet logistics, driver dispatch, and proof-of-delivery workflows. Companies managing large vehicle fleets or last-mile delivery operations may need those logistics capabilities, which go beyond Badger’s sales-focused routing and CRM integration model. |
| Map My Customers | Map My Customers includes built-in sales pipeline management features that can reduce reliance on an external CRM. Teams wanting a more standalone sales CRM with mapping baked in may see Badger as more dependent on third-party CRM systems for full pipeline control. |
Reviews
- G2 Review (Rating: 4.7/5): G2 puts Badger Maps at 4.7 out of 5 across 336 reviews, and the visual workflow is what reps praise. One July 2026 reviewer wrote that “Being able to color code my accounts by spend and then using the lasso tool to populate a list then optimize is very streamlined and quick”. A national sales manager in April 2026 was more measured, noting “Reports were a little raw, when sent out in excel format” and that keeping customer data current without an API link “becomes a very manual tasks that needs a dedicated person to manage it”.
- Capterra Review (Rating: 4.6/5): Capterra’s 204 reviewers average 4.6. A March 2026 review summed up the appeal as “Easy to use with powerful route optimization, helping sales teams save time, stay organized, and plan efficient travel routes”, and the same reviewer listed the limits: “Can be pricey, with occasional routing inaccuracies, slow loading, and limited features like CRM depth or advanced customization.” A regional sales manager rating it 3 out of 5 in February 2025 wanted more CRM depth, citing “Lack of pipeline and lead management for multiple users”.
- Google Play Review (Rating: 4.0/5): The Android app scores markedly lower than the desktop review sites, at 4.0 from 400 ratings, which is worth knowing if your reps live in the mobile app. One rep wrote “I pay for this app myself because it is so much more efficient for planning my daily calls than what my fortune 500 company offers”, while another reported the opposite experience in the field: “Constantly shuts down, freezes up.”
