- Email marketing : Allow creation of attractive campaigns with an easy drag-and-drop editor and ready-made templates that look great on any screen. Content can be personalized, performance tracked, and delivery rates remain strong.
- SMS & WhatsApp marketing : Enable sending direct messages via SMS or WhatsApp so audiences can be reached where they often are.
- Marketing automation : Let you design workflows that automatically send emails triggered by actions such as sign-ups or cart abandonment. This keeps campaigns consistent and saves time.
- AI-powered content and delivery optimization : Suggest subject lines and message copy and adjusts send times to when each recipient is most likely to engage.
- Forms and landing pages : Help gather subscriber data with custom forms that can be embedded, and build landing pages from templates or scratch to capture leads.
- Transactional messages : Support sending emails, SMS, and WhatsApp messages for transactional needs such as order confirmations, notifications, and password resets with high reliability.
- Push notifications and mobile wallet messaging : Enable reaching customers through web or mobile push alerts and delivering offers or updates directly to digital wallets.
- Sales pipeline tools : Help track deals in custom pipelines, manage meetings and calls, and log customer interactions to keep the sales process organized.
- Shared inbox and meetings : Let teams handle customer messages collectively from one inbox and allow scheduling calls directly, ensuring smooth collaboration.
- Customer Data Platform (CDP) : Unify customer data from different sources into one structure, apply scoring models such as RFM or LTV, and support analytics for deeper insights.
- Conversations (Live chat and chatbot) : Provide tools for live chat, automated replies, and a central inbox to manage chats across email, social, and messaging in one place.
- Messaging API : Enable sending personalized messages at scale via email, SMS, or WhatsApp, with support for integration into other systems.
- Loyalty program builder : Let businesses create and manage loyalty programs tailored to specific goals and customer needs.
- Integration ecosystem : Connect with more than 150 tools, from e-commerce platforms to CRMs and analytics services, making it easier to fit into existing workflows.
- Developer resources : Provide APIs, SDKs, and documentation that support quick and effective integration by technical teams.
Brevo
Manage sales pipeline, automate marketing campaigns, and nurture customer relationships.
Updated July 18, 2026
Brevo Overview
Brevo, formerly known as Sendinblue, is an all-in-one CRM and marketing platform designed to help small businesses manage customer relationships more effectively. It combines tools for sales, email, SMS, and WhatsApp marketing with pipeline management and contact organization.
With its easy-to-use interface and automation features, Brevo allows teams to streamline communication, nurture leads, and build lasting customer connections while keeping processes simple and cost-efficient.
Key Features
Pricing
| Plan | Price | Key Inclusions |
|---|---|---|
| Free | $0/month | 300 emails/day, customizable templates, drag-and-drop editor, transactional (API, SMTP, Webhooks), SMS & WhatsApp campaigns |
| Starter | Starting from $8.08/month (billed annually; $9/month billed monthly) | Everything in Free, plus: 5,000 emails/month, no daily sending limit, option to remove Brevo logo (add-on), basic reporting & analytics, 24/7 email support |
| Standard | Starting from $16.17/month (billed annually; $18/month billed monthly) | Everything in Starter, plus: 5,000+ emails/month, marketing automation, predictive sending (AI), landing pages, A/B testing, advanced statistics |
| Professional | Starting from $449.08/month (billed annually; $499/month billed monthly) | Everything in Standard, plus: 150,000+ emails/month, WhatsApp, popup and mobile & web push channels, multi-user access (10 seats), contact scoring, AI segmentation, advanced ecommerce features, phone support |
| Enterprise | Custom price | Everything in Professional, plus: unlimited contacts, sub-account management, advanced integrations, exclusive features, tailored onboarding, personalized support, enterprise-grade security |
Pricing source: https://www.brevo.com/pricing/
Pros
| Competitor | Pros of Brevo |
|---|---|
| Mailchimp | Brevo’s free plan sends up to 300 emails a day, while Mailchimp’s free plan caps an account at 250 contacts and 500 sends a month with a single seat. On paid tiers, Brevo Starter begins at $9 a month against $13 for Mailchimp Essentials and $20 for Standard. |
| HubSpot | Brevo’s Standard plan brings marketing automation, predictive sending, landing pages, and A/B testing, and its free Sales Platform adds a deal pipeline, live chat, and a meeting scheduler. HubSpot’s free tools stop at 2 users, and its Sales Hub Professional tier costs $90 per seat/month billed annually plus a required $1,500 onboarding fee. |
| ActiveCampaign | ActiveCampaign has no free plan, only a 14 day trial, with Starter at $15 a month and its deeper automation tiers at $49 and $79. Brevo keeps a free forever plan and includes transactional email through API, SMTP, and webhooks even at $0. |
| Constant Contact | Constant Contact starts at $12 a month for Lite with no free tier, and reserves custom automations for its $80 Premium plan. Brevo includes automation well below that price and supports SMS and WhatsApp campaigns from the free plan up, with credits sold separately. |
| GetResponse | GetResponse Starter costs $19 a month, more than double Brevo’s entry paid tier, and GetResponse reserves webinars for its $69 Creator plan. Brevo’s core plans center on email, SMS, and WhatsApp channels without charging for webinar features. |
Cons
| Competitor | Cons of Brevo |
|---|---|
| Mailchimp | Mailchimp’s email builder and template selection stay a step ahead in polish, and its tiers step up gradually: Free, Essentials, Standard, then Premium at $350 a month. Brevo jumps from Standard at $18 straight to Professional at $499, leaving no middle tier for growing senders. |
| HubSpot | HubSpot’s free CRM covers marketing, sales, service, and content tools in one system, with far deeper reporting and workflow depth as you scale into its paid Hubs. Brevo’s free Sales Platform caps at 50 open deals and one pipeline, and unlimited deals and pipelines require the Sales Essentials add-on at $27.92 a month. |
| ActiveCampaign | ActiveCampaign builds its entire product around automation, and its plans specialize in complex branching sequences at every price point. Brevo reserves contact scoring and AI segmentation for its top Professional tier, a steep jump for teams that want advanced targeting sooner. |
| Constant Contact | Constant Contact includes event marketing tools that let you host events, sell products, and take payments, plus 300 integrations including Shopify, Canva, and Eventbrite. Brevo has no comparable event management features. |
| GetResponse | GetResponse builds webinars and a course creator into its platform, with live and on demand webinars available from its Creator plan. Brevo offers nothing similar for businesses that monetize training or run webinar funnels. |
Reviews
- Reddit r/DigitalMarketing: One marketer loved that Brevo includes a built-in meetings platform, so they did not need a separate Calendly subscription, and highlighted sales features like adding notes and tracking deals at an affordable price. Others warned about severe issues, including a Black Friday email that failed to send for 48 hours and an account suspension despite a 28% open rate with only 0.09% unsubscribes, along with complaints about slow customer support.
- emailvendorselection.com Review: The reviewer called the free plan “one of the best options for no-cost email marketing,” noting it allows up to 100,000 contacts with a 300 emails-per-day limit and includes most Starter features. They also pointed out that removing Brevo branding costs $10.80/month and that phone support only comes with the Professional plan.
- Trustpilot Review (Rating: 4.2/5): Several customers praised Brevo for its “very generous free plan” and automation tools, with one calling it a “genuine lifesaver” during the early startup phase. Multiple reviews highlighted support responses in less than 24 hours, even on free accounts, and strong template customization; others criticized sudden account cancellations over alleged policy violations and unhelpful replies that cited vague guideline breaches.
- ventureharbour.com Review: After more than a decade of use, the author valued the ability to send up to 300 emails per day to 100,000 contacts on the free plan and preferred pricing based on emails sent rather than contact count. They appreciated the transparency but noted the Starter plan’s $9/month fee effectively doubles if you remove branding for $10.80, and found the Standard plan more compelling with marketing automation, A/B testing, and advanced reporting.
- moosend.com Review: The reviewer enjoyed the “user-friendly and fun to use” email and form builders and strong automation features, plus extras like WhatsApp and SMS campaigns. They wanted better basic reports, more stable deliverability, faster customer support, and a more generous free plan beyond the 300 daily email limit.
- Gartner Review (Rating: 4.5/5): Brevo Marketing Platform earned praise for its feature-rich email marketing with lists and segments, built-in company-wise lead management, and deal workflows for mass outreach. Reviewers valued SMS sending, international calling, and “very unique” WhatsApp automation, along with custom forms, drip nurture campaigns, sequences that save time, and chatbot and WhatsApp bot options for website conversion.
- PCMag Review (Rating: 4/5): Brevo delivers an overall responsive experience, yet switching between tasks or loading new pages feels oddly sluggish. Testing did not uncover major breakdowns, but the slight lag stood out during navigation.
