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Drip

Drip helps small businesses automate customer relationships, sales, and marketing campaigns.

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  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

Drip Overview

  • Updated December 5, 2025

Drip is a customer relationship management (CRM) platform designed to help small businesses build stronger connections with their customers through personalized marketing. It focuses on automation, email campaigns, and targeted messaging that nurture leads and increase sales.

The software provides tools for segmentation, tracking customer behavior, and analyzing results, which ensures businesses can deliver relevant experiences. Drip is especially valued by e-commerce brands for its simplicity and effectiveness.

Key Features

  • Email marketing automation : Drip offers tools that help businesses send automated and personalized emails, which improve customer engagement and sales.
  • Segmentation : The platform allows dividing contacts into groups based on behavior, interests, and purchase history so messages remain relevant.
  • Onsite campaigns : Drip provides options to create pop-ups, forms, and targeted website messages that capture leads and encourage conversions.
  • Workflow builder : Businesses can design up to 50 automated workflows that guide customers through different stages of their journey.
  • Analytics and reporting : Drip includes performance tracking features that show how campaigns perform and where improvements can be made.
  • E-commerce integrations : The software connects with popular e-commerce platforms, which ensures smooth data syncing and personalized customer experiences.
  • API and sub-accounts : Open API access and unlimited sub-accounts allow greater flexibility for teams that need customization and scalability.
  • Support and onboarding : Drip includes email and chat support, free migration services, and personalized onboarding for a smoother setup process.

Price

Plan / Tier / Contacts / Subscribers Monthly Price (USD) Notes
Starter (up to ~ 2,500 contacts / subscribers) US $39/month Entry‑level plan, good for small subscriber lists
Larger contact lists (scaled) Price increases based on number of contacts/subscribers — scales automatically as list grows For medium→large businesses with more subscribers & email volume
Enterprise / Very large lists (over certain threshold) Custom pricing (quote required) For high‑volume or enterprise‑level email marketing usage
Trial 14‑day free trial (no credit card required) Allows testing features before committing

Pros

Competitor Pros of Drip Compared to Competitor
ActiveCampaign Drip offers a simpler and more focused interface and this can help small businesses begin with email-based marketing sooner and without steep learning curves.
Klaviyo Drip often costs less at entry level and that makes it more accessible for startups wanting automation before scaling up.
Omnisend Drip integrates deeply with e‑commerce platforms and that often delivers more tailored shopper tracking and automation for online stores.
HubSpot Marketing Hub Drip’s pricing starts more affordably for small lists and that helps businesses begin marketing without paying for broad bundles.
Brevo (Sendinblue) Drip provides stronger workflow customization for email journeys and that allows for more targeted, behavior-based follow-up sequences.

Cons

Competitor Cons of Drip Compared to Competitor
ActiveCampaign Drip lacks the full CRM integration that ActiveCampaign offers and that can limit a seamless sales and marketing workflow in one place.
Klaviyo Drip does not provide as many deep analytics or advanced A/B testing as Klaviyo does and that can restrict data-driven optimization.
Omnisend Drip is weaker on multichannel messaging, like SMS or push notifications, and that may limit campaign reach compared to Omnisend.
HubSpot Marketing Hub Drip does not include features like CRM, content management, or SEO modules in one ecosystem and that means businesses often need separate tools.
Brevo (Sendinblue) Drip does not offer SMS or WhatsApp messaging within its automation suite and that reduces marketing channels compared to Brevo.

Verified Customer Reviews

G2 Review
Forbes Review
Software Advice Review
TrustRadius Review
The CMO Review