Go High Level (GHL)

Automate CRM, marketing, and client management.

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  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

Go High Level (GHL) Overview

  • Updated November 18, 2025

Go High Level (GHL) is an all-in-one CRM and marketing platform designed to help service-based businesses streamline operations, manage client relationships, and increase efficiency. It combines tools for lead generation, sales pipelines, email and SMS marketing, scheduling, and customer communication in one unified system.

By reducing the need for multiple software subscriptions, GHL makes it easier for teams to collaborate, nurture leads, and deliver consistent customer experiences.

Key Features

  • CRM and Pipeline Management: Leads, pipelines, and deal progress are tracked with clear stages and visual dashboards. Better visibility supports stronger decision-making across the sales process.
  • Marketing Automation: Email, SMS, and voicemail campaigns are set up to run automatically. Leads receive consistent nurturing without additional manual effort.
  • Website and Funnel Builder: Drag-and-drop tools are provided to build websites, landing pages, and funnels. Lead capture and customer engagement become more effective and easier to manage.
  • Two-Way Communication: SMS, email, and call features support real-time, two-way communication. All interactions remain organized in one place for better client management.
  • Online Booking and Calendar: Scheduling tools with integrated calendars allow clients to book appointments directly. Fewer missed opportunities and time savings follow naturally.
  • White-Label Options: Branding control is available for agencies that want to present the platform as their own. A more professional identity and stronger client trust are supported.
  • Membership and Course Hosting: Tools for hosting online courses or membership programs are included. Businesses gain opportunities to build recurring revenue and deepen customer loyalty.
  • Analytics and Reporting: Performance reports on campaigns, pipelines, and lead sources are provided. Key insights reveal what works best and guide future strategy improvements.

Price

Plan Name Price (USD/month) Key Inclusions
Starter $97 Essential tools including full CRM, campaign and workflow builders, 2-way SMS & email, pipeline management, landing page and website builder, calendar & online booking, unlimited contacts & users, setup of up to 3 sub-accounts, standard integrations, call tracking, reputation management, basic CRM functionality, form/survey builder, call recording, reporting (Google/Facebook/attribution), email support, and chat support.
Unlimited $297 Everything in Starter plus: API access for integrations, unlimited sub-accounts, branded desktop app with custom domains and full control over appearance (white-labeling), memberships, chat support (and likely enhanced support), as well as rebilling capabilities for certain services.

 

Pros

Competitor Pros of Go High Level (GHL)
ActiveCampaign GHL offers a full all‑in‑one platform with CRM, funnels, scheduling, SMS and email automation, and white‑label agency tools. ActiveCampaign focuses on advanced email personalization, which is great. GHL covers much more under one roof.
HubSpot GHL lets agencies brand the platform as their own and includes automated SMS, call tracking, funnel building, and membership hosting. HubSpot has polished inbound tools, but GHL gives a stronger agency-level SaaS toolkit.
Ontraport GHL includes a comprehensive suite of tools—CRM, website and funnel builder, automation, booking, messaging, reputation—that unify pipeline and marketing. Ontraport is solid for small businesses, but GHL offers a broader, agency-ready bundle.
Keap GHL delivers CRM, advanced automations, funnels, text, email, calling features, and white-labeling in one interface. Keap is simpler for small businesses, but GHL empowers advanced workflows and branding flexibility.
Salesforce GHL provides a unified, intuitive solution with built-in marketing, booking, communication, funnel building, and agency features. Salesforce is powerful but complex and costly. GHL remains simpler and more affordable for agencies.

Cons

Competitor Cons of Go High Level (GHL)
ActiveCampaign GHL’s funnel and membership features are strong, but it may lack the advanced email personalization, dynamic content, and deliverability strength that ActiveCampaign is known for.
HubSpot GHL might not match HubSpot on polished inbound marketing, academy training, or a free CRM tier. HubSpot offers extensive learning resources and a scalable ecosystem.
Ontraport GHL offers more tools, but Ontraport can feel less overwhelming. GHL’s complexity or pricing may be overkill for entrepreneurs who need simple automation and CRM.
Keap GHL offers advanced features, yet smaller businesses might find Keap’s simpler pricing and straightforward functionality easier to manage, at lower cost.
Salesforce GHL is easier to use and cheaper, but lacks enterprise-level depth, global integrations, and AI analytics that Salesforce provides—like Einstein intelligence and massive customization.

Customers' Reviews From Reliable Websites

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