HubSpot CRM

HubSpot CRM helps service businesses manage customers, sales, marketing, and support.

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  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

HubSpot CRM Overview

  • Updated December 30, 2025

HubSpot CRM is a user-friendly platform designed to help businesses organize and manage customer relationships more effectively. It provides tools for tracking sales pipelines, automating tasks, and centralizing customer data in one place. With features for email integration, reporting, and customer service,

HubSpot CRM makes it easier to nurture leads, improve communication, and build stronger client relationships, while remaining accessible to both small teams and growing organizations.

Key Features

  • Contact Management : Stores all customer details, interactions, and communications in one place, which helps teams keep relationships organized and improve engagement.
  • Sales Pipeline Tracking : Visualizes deals across every stage of the pipeline and provides clarity on progress, which helps teams close opportunities more effectively.
  • Email Integration : Connects with Gmail, Outlook, and other providers, and allows sending, tracking, and scheduling emails directly within the CRM system.
  • Task and Activity Management : Assigns tasks, sets reminders, and logs activities in real time, which ensures follow-ups are completed and deadlines are met.
  • Reporting and Analytics : Generates detailed dashboards and performance reports that highlight sales trends, customer behavior, and team productivity for better decision-making.
  • Automation Tools : Automates repetitive actions like lead assignments, data entry, and follow-ups, which saves time and ensures consistent customer communication.
  • Live Chat and Chatbots : Provides real-time website chat support and AI-powered chatbots, which improve customer experience and help capture leads instantly.
  • Integration with Apps : Connects with hundreds of tools like Slack, Shopify, and QuickBooks, which creates a unified workflow across different business platforms.

Price

Plan Name Price (USD) per Seat/Month Key Inclusions
Free CRM $0 (no cost, forever) Contact, company, deal management; email tracking; pipelines; task management—all included at no cost.
Starter Starts at $15/month per seat Removes HubSpot branding, user permissions, automatic data enrichment.
Professional Starts at $50/month per seat CRM layout customization, duplicate record merging, team organization features.
Enterprise Starts at $75/month per seat AI insights, custom objects, single sign-on (SSO) support in CRM.

Official Pricing Page: https://www.hubspot.com/products/crm/ai-crm

Pros

Competitor Pros of HubSpot CRM
Salesforce HubSpot has a more intuitive interface and faster onboarding. It bundles marketing, sales, and service tools in one place at a lower starting cost.
Zoho CRM HubSpot offers stronger native marketing tools and a robust free tier. It also has richer educational resources and easier hire-and-train learning curves.
Pipedrive HubSpot provides full marketing and service features, plus live chat and AI chatbots—all beyond sales pipeline, which Pipedrive focuses on.
ActiveCampaign HubSpot includes many advanced tools in its free or entry tiers and offers a broader ecosystem of integrations and training materials.
EngageBay HubSpot delivers deeper integrations, more polished interface design, and a larger library of certification-style training resources.

Cons

Competitor Cons of HubSpot CRM
Salesforce HubSpot can lack Salesforce’s level of customization and enterprise-grade reporting. It may struggle with complex workflows.
Zoho CRM HubSpot tends to be more expensive. Zoho offers very affordable plans and broader all-in-one business tool integration, including workplace and accounting tools.
Pipedrive Pricing escalates quickly at higher tiers, and HubSpot’s full suite can feel over-sized for teams that only need basic sales CRM features.
ActiveCampaign HubSpot’s email and landing-page templates are often seen as less attractive. Some rivals offer more advanced template designs at lower prices.
EngageBay HubSpot’s cost can rise steeply for advanced features. Some competitors provide similar functionality at a much lower price or even free tier.

Verified Customer Reviews

EmailToolTester Review
Reddit Review
PCMag Review
TechRadar Review