- Native CRM Calling: Make and receive VoIP calls directly from HubSpot contact and company records.
- Automatic Call Logging: Calls, recordings, duration, and notes are automatically saved in the Smart CRM.
- Call Recording: Record conversations for training, compliance, and quality assurance.
- CRM-Based Call Prioritization: Use engagement data and properties to prioritize high-value calls.
- Call Analytics: Track call outcomes, volumes, and performance metrics inside HubSpot.
- Team Visibility: Allow managers and teammates to review calls and customer history.
Hubspot VOIP
Native HubSpot VoIP calling with automatic logging and CRM context
Updated March 1, 2026
Hubspot VOIP Overview
HubSpot VoIP is a built-in calling solution available inside HubSpot’s Sales Hub and Service Hub. It allows teams to make, record, and automatically log calls directly from CRM records.
Calls are stored with notes, recordings, and analytics, giving sales and support teams full customer context, improved productivity, and better conversation tracking without relying on third-party phone systems.
Key Features
Pricing
| Plan | Price |
|---|---|
| Sales Hub Starter (includes VoIP) | $15 per user/month (Annual) |
| Sales Hub Professional (includes VoIP) | $90 per user/month (Annual) |
| Sales Hub Enterprise (includes VoIP) | $150 per user/month (Annual) |
| Service Hub Starter (includes VoIP) | $15 per user/month (Annual) |
| Service Hub Professional (includes VoIP) | $90 per user/month (Annual) |
| Service Hub Enterprise (includes VoIP) | $150 per user/month (Annual) |
Price details: https://www.hubspot.com/products/voip
Pros
Competitor |
Pros |
|---|---|
| Aircall | Compared to Aircall, HubSpot VoIP offers tighter native CRM integration, eliminating the need for third-party syncing. Calls are automatically logged on contact records, improving usability and data accuracy. For HubSpot users, this reduces setup time, lowers operational complexity, and delivers better value by bundling calling features directly into existing sales workflows. |
| RingCentral | HubSpot VoIP is easier to use than RingCentral for sales-focused teams, as it avoids enterprise-level telephony complexity. While RingCentral excels in advanced PBX features, HubSpot VoIP prioritizes simplicity, faster onboarding, and direct CRM-based calling, making it more cost-efficient and practical for small to mid-sized sales organizations. |
| Vonage | Unlike Vonage, which often requires additional configuration and integrations, HubSpot VoIP works natively within the HubSpot platform. This provides a smoother user experience, unified reporting, and automatic call logging. Teams benefit from reduced administrative overhead and better visibility into customer interactions without switching tools. |
| Dialpad | While Dialpad emphasizes AI-driven voice intelligence, HubSpot VoIP excels in CRM-centric workflows. It offers seamless contact-level call tracking and analytics inside HubSpot, making it easier for reps to manage pipelines. For HubSpot-first teams, this creates a more streamlined and affordable calling experience. |
| Zoom Phone | Compared to Zoom Phone, HubSpot VoIP is more sales-oriented and less meeting-centric. Its direct embedding into CRM records improves efficiency for outbound and follow-up calls. Users gain better historical context, fewer integrations to manage, and a more focused tool for revenue-generating activities. |
Cons
Competitor |
Cons |
|---|---|
| Aircall | Compared to Aircall, HubSpot VoIP lacks advanced call center features such as sophisticated queue management and deep IVR customization. Aircall is often better suited for high-volume support teams, while HubSpot VoIP may feel limited for organizations needing complex telephony controls beyond CRM-focused calling. |
| RingCentral | RingCentral offers a more comprehensive unified communications suite, including messaging and video at scale. HubSpot VoIP is narrower in scope and may not meet the needs of enterprises seeking a single platform for company-wide communications beyond sales and service use cases. |
| Vonage | Vonage provides greater flexibility for custom telephony setups and global calling plans. HubSpot VoIP is more tightly bound to HubSpot’s ecosystem, which can be restrictive for teams that rely on multiple CRMs or require extensive customization outside HubSpot’s native capabilities. |
| Dialpad | Dialpad’s AI-powered transcription and real-time coaching are more advanced than HubSpot VoIP’s analytics. HubSpot focuses on logging and reporting rather than deep voice intelligence, which may limit insights for teams that depend heavily on conversation analytics and coaching tools. |
| Zoom Phone | Zoom Phone benefits from Zoom’s global infrastructure and reliability for large-scale deployments. HubSpot VoIP, while convenient, may not offer the same level of telecom-grade robustness or international calling flexibility, making it less suitable for globally distributed enterprises. |
Reviews
- top5voipproviders.com Review: HubSpot VoIP tightly connects with Service Hub and Sales Hub, and features like call recording, customer tracking, and call prioritization give teams detailed insight into every interaction. The reviewer highlights how this integration creates a streamlined communication channel, yet notes that the overall cost can feel high because businesses pay for the broader platform ecosystem, not just the calling features.
- Reddit r/hubspot: Several commenters criticize the calling quality, describing it as “more muffled” than a mobile phone and so poor in Germany that one team switched to FaceTime and logged calls manually. One user mentions that letting the system call them first improves things slightly, though it still fails to match standard mobile clarity.
- withallo.com Review: Sales reps and service agents reportedly complain that call quality “leaves much to be desired,” with mentions of jitter, latency, and dropped calls tied to its Twilio-powered setup that lacks HD voice support. The article argues that HubSpot VoIP imposes arbitrary limits and expensive automations, which pushes scaling teams to consider third-party integrations instead.
- sonary.com Review: The reviewer praises HubSpot VoIP for “reliable call operation,” seamless CRM integration, and access from a phone, and rates performance highly while noting strong, responsive support across tiers. The experience with chat and email support, including interaction with “HubBot,” felt smooth, though the requirement to buy a phone number from a third-party provider and the lack of a standalone option limit flexibility.
