Home » Business Automation Tools » IFTTT
IFTTT (If This Then That) is a versatile business automation tool that connects apps, devices, and services to create customized workflows called applets. It enables users to automate repetitive tasks by setting triggers and actions, such as syncing data, sending notifications, or controlling smart devices.
With a user-friendly interface and extensive integrations, IFTTT boosts productivity and efficiency for businesses and individuals by streamlining processes across platforms.
IFTTT offers three pricing plans for users, as detailed on their official website: https://ifttt.com/plans
| Plan Name | Price (Per Month) | Key Features |
|---|---|---|
| Free | $0 / forever | – Up to 2 Applets – Standard Applet execution speed – Unlimited runs, mobile access, simple no-code integrations |
| Pro | $2.99 | – Up to 20 Applets – Fastest execution speed – Multi-action Applets – Access to Webhooks, Twitter Applets – Higher rate limits, exclusive triggers/actions, customer support |
| Pro+ | $8.99 | – Unlimited Applets – All Pro features, plus: • AI services • Connect multiple accounts per service • Use queries & filter code • Prioritized customer support |
Competitor |
Pros of IFTTT |
|---|---|
| Zapier | IFTTT shines with its intuitive, no-code interface, making automation accessible to non-technical users, unlike Zapier’s more complex setup, which often caters to business professionals. Customer reviews praise IFTTT’s simplicity and vibrant mobile apps (iOS and Android) for managing automations on the go, including unique system-level triggers like battery status or location-based actions.
Its free plan, though limited to two applets, supports over 1,000 integrations, including smart home devices like Philips Hue and Google Nest, offering a broader consumer focus than Zapier’s 7,000+ business-oriented integrations. IFTTT’s community applet library allows quick setup of pre-built automations, ideal for casual users seeking affordable, straightforward solutions. |
| Microsoft Power Automate | IFTTT’s user-friendly platform and mobile apps make it more approachable than Power Automate, which has a steep learning curve and is tailored for Microsoft-centric enterprises. Reviews highlight IFTTT’s ease of use for individuals and small teams, with a free plan offering basic automation for tasks like syncing social media or controlling smart home devices.
Its 1,000+ integrations span consumer apps and IoT, providing versatility for personal use, unlike Power Automate’s focus on complex business workflows and robotic process automation. IFTTT’s vibrant interface and community applets simplify setup, making it a cost-effective choice for non-technical users. |
| Make | IFTTT’s no-code simplicity and mobile accessibility outshine Make’s technical visual canvas, which suits advanced users but can overwhelm beginners. Customer feedback emphasizes IFTTT’s ease of creating applets for tasks like social media syncing or smart home control, with a free plan supporting two applets and over 1,000 integrations.
Its community-driven applet library offers ready-to-use solutions, saving time compared to Make’s custom scenario design. IFTTT’s pricing (free or $8.99/month Pro+) is more affordable for casual users than Make’s $9-$29/month plans, making it ideal for personal automation. |
| Pabbly Connect | IFTTT’s intuitive interface and mobile apps make it more accessible than Pabbly Connect, which targets cost-conscious businesses with lifetime pricing. Reviews commend IFTTT’s simplicity for non-technical users, with a free plan allowing two applets and access to 1,000+ integrations, including smart home devices. Its community applets enable quick automation setup, unlike Pabbly’s focus on multi-step workflows. IFTTT’s lower entry cost (free or $8.99+/month Pro vs. Pabbly’s $19/month starter) and smart home focus make it a better fit for individual users. |
| n8n | IFTTT’s ease of use and mobile apps make it more approachable than n8n, a developer-focused, self-hosted tool with a steeper learning curve. Customer reviews highlight IFTTT’s no-code platform and community applets, which simplify automation for non-technical users.
Its free plan supports two applets with 1,000+ integrations, including consumer apps and IoT devices, unlike n8n’s technical setup. IFTTT’s affordability (free or 8.99/month Pro+ vs. n8n’s $999/month Startup) and smart home capabilities make it ideal for personal use. |
Competitor |
Cons of IFTTT |
|---|---|
| Zapier | IFTTT’s free plan is limited to two single-step applets, restrictive compared to Zapier’s robust free tier and 7,000+ integrations tailored for business needs like CRM or SQL Server. Customer reviews note IFTTT’s occasional unreliability, with delays or applet failures, and its lack of multi-step workflows in the free plan, unlike Zapier’s advanced logic and real-time processing.
IFTTT’s simpler feature set and higher-tier pricing ($2.99/month Pro, $8.99/month Pro+) lack the customization and enterprise scalability Zapier offers, making it less suitable for complex business automation. |
| Microsoft Power Automate | IFTTT struggles with enterprise needs compared to Power Automate’s robust features like task mining and managed environments. Reviews highlight IFTTT’s limited free plan (two applets) and lack of advanced workflow capabilities, making it less competitive for Microsoft-centric businesses.
Its occasional connection issues and basic customization options fall short of Power Automate’s AI-driven automations and legacy system support. IFTTT’s pricing ($2.99/month Pro, $8.99/month Pro+) is affordable but lacks the depth for complex, large-scale operations. |
| Make | IFTTT’s simplicity limits it to single-step applets in the free plan, while Make offers unlimited multi-step workflows with advanced logic for $9-$29/month. Customer feedback points to IFTTT’s outdated integrations and unreliable triggers, which frustrate users needing tailored solutions.
Its limited customization and lack of granular control make it less versatile than Make’s drag-and-drop platform for complex automations, especially for businesses requiring data transformation or API-heavy workflows. |
| Pabbly Connect | IFTTT’s restrictive free plan (two applets) and lack of advanced features like data filters or field mapping pale against Pabbly Connect’s unlimited workflows and multi-step automations starting at $19/month. Reviews note IFTTT’s occasional unreliability and limited business applicability, with fewer tools for AI-driven or data-heavy tasks. Pabbly’s lifetime pricing and robust integrations make it more scalable, while IFTTT’s higher-tier plans ($8.99/month Pro+) lack comparable depth for professional use. |
| n8n | IFTTT’s basic functionality and limited free plan (two applets) are outclassed by n8n’s free, self-hosted option with unlimited workflows and custom nodes. Customer reviews criticize IFTTT’s lack of advanced logic (e.g., merging, error handling) and unreliable triggers, limiting its use for complex automations.
n8n’s flexibility for developers and lower cost for advanced features ($999/month Startup) outshine IFTTT’s Pro+ plan, which lacks comparable customization for technical users. |
