- CRM : Collect lead and customer data in one place, create audience segments, and personalize communication based on contact type.
- Automation : Set up workflows that handle repetitive tasks, send reminders, and follow up with customers automatically.
- Email & Text : Send email broadcasts and text messages, manage replies, and track engagement to improve customer communication.
- Pipeline : Organize deals visually, track progress in sales stages, and forecast revenue with a clear sales pipeline.
- Landing Pages : Create customizable pages that capture leads, promote offers, and connect directly to the CRM.
- Payments : Accept payments online, send invoices, and track transactions in one connected system.
- Appointments : Allow customers to book time directly with you, sync schedules, and reduce no-shows.
- Reporting : Access detailed reports on sales, campaigns, and customer activity to make smarter business decisions.
Keap
Keap helps small businesses manage leads, automate sales, and organize customer relationships.
Updated July 18, 2026
Keap Overview
Keap is a customer relationship management (CRM) software designed to support small businesses in managing contacts, streamlining sales, and automating marketing tasks. It provides tools for lead capture, appointment scheduling, invoicing, and email campaigns, which help business owners save time and stay organized.
By combining CRM, marketing, and sales automation in one platform, Keap makes it easier for teams to build stronger customer relationships and drive consistent growth. Keap is now a Thryv, Inc. brand following its acquisition, though it continues to be sold as a standalone product with its own pricing.
Key Features
Pricing
| Plan | Price | Users & Contacts | Key Inclusions |
|---|---|---|---|
| Keap CRM (Base) | $249/month (annual billing)($2,988/year)OR $299/month (monthly billing) | 2 users, 1,500 contacts (scales up with more contacts) | CRM, Automation, Email & Text, Sales Pipeline, Landing Pages, Payments, Appointments, Reporting |
Pricing source: https://keap.com/pricing
Pros
| Competitor | Pros of Keap |
|---|---|
| HubSpot CRM | Keap’s single plan bundles CRM, marketing automation, sales pipeline, landing pages, invoicing, payments, and appointments at one price. Matching that mix in HubSpot means stacking paid Hubs, where Sales Hub Professional alone costs $90 per seat/month billed annually plus a required one-time $1,500 onboarding fee. |
| Zoho CRM | Keap builds payments, invoicing, appointment booking, and text messaging into its base subscription, while Zoho gates invoicing and inventory tools to its $23 Professional plan, the Zia AI assistant to Enterprise at $40, and leaves booking to the separate Zoho Bookings app. Keap customers get every platform feature from day one instead of climbing tiers. |
| ActiveCampaign | ActiveCampaign’s entry Starter plan is email focused, and automation heavy teams usually land on Plus at $49 or Pro at $79 per month, still without native invoicing or payment collection. Keap covers quotes, invoices, payments, and appointment scheduling alongside its campaigns. |
| Pipedrive | Pipedrive stays focused on the sales pipeline across its $14 to $79 tiers, so email marketing, landing pages, and payments require add-ons or outside tools. Keap ships all of those in one subscription, including text broadcasts with 500 messages and 100 voice minutes in the included Tier 1 allotment. |
| Freshsales | Freshsales covers chat, email, and phone channels well, but landing pages and broad campaign marketing sit outside its CRM plans. Keap pairs its CRM with full campaign marketing and automated follow up in the same product. |
Cons
| Competitor | Cons of Keap |
|---|---|
| HubSpot CRM | HubSpot’s free CRM tools cost nothing for up to 2 users, while Keap has no free tier and starts at $249 a month on annual billing. Teams that only need contact management and a pipeline can run HubSpot free indefinitely. |
| Zoho CRM | Zoho Standard costs $14 per user/month billed annually and even its top Ultimate tier is $52, a fraction of Keap’s entry price. Keap also charges $39 a month for each user beyond the 2 included, and pricing climbs as your list grows past 1,500 contacts. |
| ActiveCampaign | ActiveCampaign starts at $15 a month for 1,000 contacts, so small lists can begin automating for far less. Keap’s annual contract also carries a $299 early termination fee if you cancel before the year ends. |
| Pipedrive | Pipedrive’s entry tier costs a fraction of Keap’s bundle, comes with a 14 day free trial, and free implementation support is included on plans over $400 a year. Teams that just want deal tracking get a much cheaper, simpler start. |
| Freshsales | Freshsales Growth at $9 per user/month billed annually includes built in phone alongside chat and email. Keap’s automated text marketing works only in the U.S., its dedicated phone line only in the U.S. and Canada, and usage beyond the included allotment bills at $0.015 per text and $0.01 per voice minute. |
Reviews
- appypieautomate.ai Review: The reviewer explains that Keap brought client management, follow-ups, and payments into one place without overwhelming features. Automated follow-ups send appointment reminders automatically, and integrations with accounting software and email marketing tools sync existing systems so operations run smoothly.
- Trustpilot Review (Rating: 1.2/5): Multiple reviewers slam Keap for a “terrible user interface,” “painful limitations,” and unreliable tools such as a contract page that “works one minute and not the next.” Others accuse the company of forcing sign-ups, sending accounts to collections after cancellation attempts, and delivering customer service that matches what one person called a “sad Keap experience.”
- Reddit r/CRM: One commenter argues that it offers strong value for small businesses, citing support for “10K contacts and 3-5 users for under $450/month and no set up fee,” especially compared to HubSpot’s quoted $4K setup and $800–1K monthly costs. Another participant who chose ActiveCampaign later regretted the decision and wished they had gone with it instead.
- Gartner Review (Rating: 4.3/5): A customer service manager calls it an “all in one software that keeps your business streamlined and growing” and praises how easily it updates lead notes and builds email campaigns that convert leads into customers. A performance technology specialist finds the CRM usable but points out clear opportunities to improve the user experience.
- encharge.io Review: This review labels Keap a solid option for sales-first teams that want built-in payments, pipelines, and automation in one platform, yet criticizes the $299/month price for 1,500 contacts and calls the email tools “clunky” and “half-baked.” It argues that teams focused primarily on advanced email automation may feel they pay CRM-level fees for features that do not fully deliver.
