- Scheduling : Prospects can instantly book tours online, which reduces delays and helps leasing teams increase appointments without needing extra staff or manual coordination.
- Messaging : All communication channels such as email, text, and chat are unified in one place, which ensures faster responses and consistent engagement with renters.
- Task Management : Automated to-do lists prioritize important leasing actions and provide reminders that keep teams focused on goals and improve overall productivity and accountability.
- Centralized Dashboard : Leasing data, conversations, and property information are stored in one platform, which helps agents track leads across properties and avoid missed opportunities.
- Marketing Attribution : Detailed reporting shows which campaigns and channels drive leads, and that enables property managers to allocate budgets wisely and improve return on investment.
- Performance Analytics : Real-time dashboards display team performance and property trends, which gives leadership clear insights to recognize strengths and address weak areas effectively.
- Mobile Access : A mobile-friendly interface allows leasing teams to manage tasks, track leads, and engage prospects seamlessly when working away from the office.
Knock
Streamlines multifamily leasing — from lead engagement to tour scheduling and task management.
Updated July 19, 2026
Knock Overview
Knock CRM is a modern, multifamily-focused customer relationship management platform that streamlines leasing from lead to lease. It centralizes scheduling, messaging, marketing attribution, task management, and performance insights—all in one intuitive interface.
Designed for multifamily owners, leasing teams, and marketers, Knock boosts operational efficiency, maximizes NOI, and delivers data-driven visibility to enhance both team productivity and renter engagement. Knock CRM operates as part of RealPage, the property management software provider.
Key Features
Pricing
Knock CRM does not publish pricing. The official pricing page is a demo-request form, and quotes are customized to each portfolio.
| Pricing Item | Details |
|---|---|
| Pricing model | Custom quote via a demo request; no public list pricing appears on the official site. |
| Minimum portfolio | RealPage requires a multifamily portfolio of 500 units or more, with a minimum of 50 units per property. |
| Cost drivers | Number of managed units and the features in scope, such as tours, messaging, and analytics. |
Pricing source: https://www.knockcrm.com/pricing
Pros
| Competitor | Pros of Knock |
|---|---|
| Zoho CRM | Knock focuses on multifamily rentals with built-in tour scheduling, which streamlines leasing far more effectively than generic CRMs. |
| ResMan | Knock offers a unified dashboard that centralizes messages and leads across properties, which ResMan may not integrate as deeply. |
| Rent Manager | Knock delivers tailored communication workflows with automated reminders and guest card tracking, which boosts leasing team productivity. |
| AppFolio Property Manager | Knock excels at lead nurturing through scheduling and messaging features that feel more personalized and proactive. |
| BoomTown | Knock integrates operational leasing tools and portfolio-wide lead tracking, which gives a broader, property-centric view than BoomTown. |
Cons
| Competitor | Cons of Knock |
|---|---|
| Zoho CRM | Knock does not offer published pricing or a free plan, which Zoho provides and makes it easier for small budgets to get started. |
| ResMan | Knock may require more training and onboarding effort, whereas ResMan’s interface often comes across as more intuitive. |
| Rent Manager | Knock lacks built-in accounting and budgeting features, which Rent Manager includes for full property financial oversight. |
| AppFolio Property Manager | Knock does not bundle maintenance or accounting workflows as AppFolio does, which may mean juggling separate tools. |
| BoomTown | Knock does not include a website builder or marketing campaign creation tools out of the box, which BoomTown offers. |
Reviews
- G2 Review (Rating: 4.9/5): One reviewer at a mid-market operator called Knock CRM a “one-stop shop for all things multifamily leasing, operations, and marketing,” though she noted that with a large portfolio the roll-out and integration were “more challenging and complex than expected.” A senior regional marketing director said Knock “is easy to use and integrates flawlessly into our systems” and that onsite staff rely on it to track prospects, with the caveat that the PMS integration “can be a little finicky” at times. A vice president called it “the first and only CRM that I have had site teams fall in love with and regularly use,” crediting the follow-up enforcement, scoring metrics, and reports.
