Lusha

Provide accurate B2B contact data for sales, marketing, and recruiting.

Updated February 27, 2026

Lusha Overview

Lusha is an AI-powered B2B sales intelligence platform that provides accurate, compliant contact and company data to enhance lead generation, sales, and recruiting.

With features like CRM integrations, a user-friendly browser extension, and advanced search filters, Lusha streamlines prospecting by delivering verified emails and phone numbers. Trusted by over 1.5M users, it helps businesses connect with decision-makers, improve outreach efficiency, and drive revenue growth.

Key Features

  • Accurate B2B Contact and Company Data: Access to over 160 million verified contacts and detailed company information, including emails and phone numbers, connects users with decision-makers.
  • Chrome Extension: Integration with LinkedIn and company websites enables instant access to verified contact details during browsing, streamlining prospecting.
  • CRM Integrations: Seamless connection with platforms like Salesforce, HubSpot, Pipedrive, and Zoho allows direct import of contact data into workflows for efficient lead management.
  • AI-Powered Prospecting: Advanced filters (e.g., buyer intent, funding, technology stack) and AI recommendations identify and prioritize relevant leads automatically.
  • Bulk Data Enrichment: Uploaded CSV files enriched with accurate data fill CRM gaps quickly and scalably.
  • API Suite: Flexible integration for custom workflows enables automated data enrichment and embedding of Lusha into proprietary apps or marketing tools.
  • Data Accuracy and Verification: Algorithms validating contact details from public records and proprietary databases ensure reliable, up-to-date information.
  • Compliance with Data Privacy: Adherence to GDPR, CCPA, ISO 27001, and SOC 2 Type 2 standards ensures legal and secure data handling.
  • Automated Email Sequences: Personalized, AI-driven email sequences engage prospects efficiently without external outreach tools.
  • Technology Filter: Identification of companies based on their tech stack targets businesses using complementary tools or services.
  • Prospect List Automation: Automatically updated prospect lists with fresh leads based on set criteria reduce manual research and enhance outreach.
  • Job Change Alerts: Notifications of prospects’ job changes enable timely outreach to explore new business opportunities.
  • User-Friendly Interface: Intuitive dashboard and simple onboarding allow quick navigation with minimal training for new users.
  • Lusha Engage: Direct outreach from the platform, with segmented lists and personalized messages, drives results.

Pricing

Plan Price (Annual Billing) Credits / Year Notes
Free $0 / month 70 / month Basic features, browser extension, CRM integrations
Pro $19.40 / month* 3,000 Paid annually, includes email & phone credits
Premium $45.45 / month* 7,200 Paid annually, higher credit allocation
Scale Custom Custom Advanced features, per-user limits, API access

*Prices reflect the 35% off annual plans sale running Aug 11–18.

Pricing details: https://www.lusha.com/pricing/

Pros

Competitor

Pros of Lusha
ZoomInfo Lusha offers a more affordable pricing structure, starting at $19.4/month for the Pro Plan (summer), compared to ZoomInfo’s higher cost, which is often prohibitive for small businesses. Its Chrome extension simplifies prospecting by pulling verified contact data directly from LinkedIn, which is highly intuitive for users. Lusha’s user interface is praised for being straightforward (88% positive reviews on GetApp), and its seamless integrations with CRMs like Salesforce and HubSpot enhance workflow efficiency.

For freelancers and small teams, Lusha’s Free and Pro plans provide cost-effective access to accurate B2B data, with a focus on GDPR and CCPA compliance for secure prospecting.
Cognism Lusha stands out for its ease of use and intuitive design, with 91% of GetApp reviewers appreciating its integration tools. Unlike Cognism, which excels in EMEA markets, Lusha provides strong US-centric data with an 81% accuracy rate, ideal for North American prospecting.

Its pricing is more accessible, with the Premium Plan at $45.45/month offering 600 credits, compared to Cognism’s higher costs for unrestricted data access. Lusha’s automated email sequences and job change alerts add value for sales teams seeking targeted outreach without complex setups.
Apollo Lusha’s user experience is often rated higher, with reviewers noting its “second-to-none” interface compared to Apollo’s clunky and sometimes buggy extension. Lusha’s Scale Plan offers truly unlimited credits for manual use, unlike Apollo’s rationed mobile credits. Its compliance with GDPR, CCPA, ISO 27001, and SOC 2 Type 2 standards gives it an edge over Apollo, which lacks formal GDPR certification. Lusha’s straightforward pricing and AI-driven prospecting tools make it more approachable for SMBs and enterprises alike.
UpLead Lusha provides a larger database (160M+ contacts) compared to UpLead’s smaller but highly accurate (95%) dataset. Lusha’s Chrome extension and real-time data updates offer a smoother prospecting experience than UpLead’s less comprehensive browser tools.

Its pricing, starting with a Free Plan, is more flexible for freelancers and small teams, while UpLead’s Essentials Plan starts at $74/month. Lusha’s advanced filters, like buyer intent and technographic data, enable more precise targeting for marketing and sales campaigns.

Cons

Competitor

Cons of Lusha
ZoomInfo Lusha’s database, while large (160M+ contacts), is less comprehensive than ZoomInfo’s, which offers more extensive features like intent data and website visitor tracking. User reviews on G2 indicate ZoomInfo outperforms Lusha in data quantity and accuracy, particularly for global markets like APAC, where Lusha’s coverage is weaker (60% US-centric).

Lusha’s native integrations are limited to popular CRMs, whereas ZoomInfo supports broader one-click integrations with tools like MailChimp and Twilio, making it more versatile for large enterprises.
Cognism Lusha’s global support lags behind Cognism, which boasts a 100% customer satisfaction score for support and stronger EMEA data coverage. Lusha’s data accuracy (81%) is lower than Cognism’s, and some users report missing email or phone details, often lead to company switchboards.

Cognism’s unrestricted data access and page-level exporting features reduce the need for additional credits, unlike Lusha’s credit-based system, which can frustrate users when credits expire.
Apollo Lusha’s pricing can be less competitive for teams needing robust features, as Apollo offers a more comprehensive suite at similar or lower costs. Some users find Lusha’s subscription model restrictive, with unused credits lost upon downgrading, unlike Apollo’s more flexible plans.

Apollo’s broader feature set, including advanced automation, outshines Lusha’s simpler prospecting tools, which may not meet the needs of teams requiring extensive lead generation capabilities.
UpLead Lusha’s data accuracy (81%) is lower than UpLead’s 95% guarantee, which can be a drawback for teams prioritizing precision. Users report Lusha’s coverage for niche markets or smaller companies is limited compared to UpLead’s targeted data.

The need to purchase additional credits for features like API access in Lusha’s Scale Plan can make it less cost-effective than UpLead’s straightforward pricing, especially for small businesses with tight budgets.

Reviews

  • ★Trustpilot Review: Multiple reviewers accuse Lusha of “giving out private phone numbers to spam callers” and selling personal data without consent, with one person demanding “REMOVE!!” after receiving calls to a personal number. Another commenter described receiving an unsolicited email saying their details had been “harvested” and called the practice “beneath ethical business standards.”
  • G2 Review (Rating: 4.3/5): The review summary highlights strong satisfaction with Lusha’s accurate B2B contact data, including direct dials and business emails, and mentions tools like “AI-powered prospect playlists” and “live prospect streaming” that keep list building active. The 4.3/5 score across 1,613 reviews reflects generally positive feedback from sales and RevOps teams.
  • Reddit r/sales: One sales professional noted that Lusha “pulls a lot of mobiles that aren’t on ZoomInfo,” though that sometimes leads to prospects asking “how did you get this number.” Another commenter treats it as a backup option, using a free account when ZoomInfo comes up empty, especially for accurate phone numbers.

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