WhatConverts Call Tracking Software Review (2026): Lead Tracking for Calls, Forms, and Chats

Call tracking and marketing attribution software for proving ROI with precision

Updated June 21, 2026

By James Han · How we review

4.2 MAQTOOB rating

Our Verdict

WhatConverts is useful when your team needs to see all lead types in one place, not just phone calls. It can connect calls, forms, chats, transactions, keywords, and lead quality so marketers can judge which campaigns create real opportunities.

Use the calculator with real lead volume before subscribing. Confirm tracking numbers, forms, chats, integrations, call flows, HIPAA needs, reports, and whether one account or many client accounts are required. If your team only needs a business phone log, look at CallRail Call Tracking & or Call Tracking Metrics first.

A good fit if you

  • Marketing teams tracking calls, forms, chats, and lead quality together.
  • Agencies managing lead reports across multiple client accounts.
  • Local businesses proving which campaigns generate qualified calls.
  • Teams that need 14-day trial access before choosing a paid plan.

Look elsewhere if you

  • Companies that only need call forwarding and voicemail.
  • Outbound sales teams looking mainly for a power dialer.
  • Users looking for a permanent free plan.
  • Teams without access to website tracking scripts or ad accounts.
Next step: write down the problem you need solved, check the pricing details, test one real workflow, then compare alternatives before you pay.

What Is WhatConverts Call Tracking Software?

WhatConverts Call Tracking Software tracks calls, forms, chats, ecommerce activity, lead quality, campaign sources, and marketing ROI from one lead-tracking workspace.

The official pricing page includes a pricing calculator, public single-account plans, agency plans, usage credits, usage add-ons, and 14-day free trial links.

WhatConverts Call Tracking Software Pros and Cons

Pros

  • Tracks more than calls — Calls, forms, chats, transactions, and lead quality can be reviewed together.
  • Agency-ready packaging — Unlimited-account plans help agencies manage many clients from one platform.
  • Usage calculator helps planning — Teams can model phone calls, forms, chats, and transactions before choosing a plan.
  • Call tracking — Check DNI, tracking numbers, call recording, transcripts, and source attribution.
  • Lead tracking — Review forms, chats, ecommerce, lead qualification, and value tracking.

Cons

  • Usage still matters — Numbers, minutes, lead volume, and usage credits should be modeled before subscribing.
  • Setup needs marketing access — Tracking is most useful when website, ad, analytics, and CRM access are available.
  • Not a business phone replacement — It tracks and reports leads rather than replacing all calling workflows.
  • Too much for call forwarding and voicemail — Companies that only need call forwarding and voicemail.
  • Poor fit for outbound sales teams looking mainly for a power dialer — Outbound sales teams looking mainly for a power dialer.

Key Features

Feature What to check Plan fit / purchase note
Call tracking Check DNI, tracking numbers, call recording, transcripts, and source attribution. Plan fit: Call Tracking covers core phone lead tracking.
Lead tracking Review forms, chats, ecommerce, lead qualification, and value tracking. Plan fit: Plus and higher plans add broader lead sources.
Reports Test campaign, keyword, custom, scheduled, and real-time reports. Plan fit: Pro and Elite add more reporting and intelligence depth.
Agency accounts Confirm client accounts, subaccounts, and reporting separation. Plan fit: unlimited-account plans are designed for agencies.
Integrations Validate Google Ads, Analytics, CRMs, webhooks, and data export. Plan fit: integration needs affect plan selection.

Who Uses WhatConverts Call Tracking Software — and For What

Agencies reporting client lead sources

Use WhatConverts when clients need to see calls, forms, chats, and lead quality in one report.

Compare single-account and unlimited-account plans.

PPC teams measuring keyword call value

Use campaign and keyword reporting when paid traffic needs more than form conversions.

Run the 14-day trial with active ad traffic.

Healthcare teams tracking calls with privacy needs

Use HIPAA-capable plans when call, form, and chat tracking touch sensitive data.

Confirm plan and compliance needs before choosing a paid plan.

Local businesses qualifying every inquiry

Use lead qualification and value tracking when not every call is worth the same.

Set rules for junk leads and high-value leads.

Pricing

Plan or option public price Trial / free-plan detail
Call Tracking $30/month plus usage 14-day free trial available; no permanent free plan verified.
Plus $60/month plus usage Adds forms, chat, campaign and keyword reporting.
Pro $100/month plus usage Adds call flows, report builder, scheduled reports, and HIPAA detail.
Elite $160/month plus usage Adds customer journey, multi-click attribution, pages visited, and lead intelligence.
Agency plans $500/month and up plus usage Unlimited-account plans are available for agencies.

Source: Official pricing page.

Free plan: no public permanent free plan was verified on the official WhatConverts pricing page. Free trial: WhatConverts lists 14-day free trial links. Public plan prices are visible, but usage credits, call volume, tracking numbers, and agency account needs should be modeled first.

Prices checked 2026-06-18 against official product sources.

Integrations

WhatConverts should be checked with Google Ads, Google Analytics, Bing Ads, Facebook Ads, Calendly, Pipedrive, Intercom, Formstack, Formsite, Landingi, VWO, webhooks, APIs, ecommerce tracking, chat tools, CRM exports, reports, and client-facing dashboards.

Getting Started: What Implementation Actually Takes

Start with the pricing calculator and one real marketing channel. Add tracking numbers, connect forms or chat if needed, and review how leads are qualified. During the 14-day trial, compare WhatConverts reports with CRM outcomes and ad spend before expanding to more sites or client accounts.

What Users Say

Capterra 4.9/5 · 50 reviews Software Advice 4.9/5 · 50 reviews Trustpilot 2.5/5 · 6 reviews

What works well

  • Users praise WhatConverts Call Tracking Software for ease of use, helpful support and tracking and attribution.

What gets frustrating

  • Complaints or cautions tend to center on support responsiveness, reporting depth and cost once usage grows.
MAQTOOB take: WhatConverts should be evaluated by lead-quality evidence. A useful trial shows which campaigns produce calls, forms, chats, and qualified leads, then makes that data easy to explain to sales or clients.

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Frequently Asked Questions

Does WhatConverts have a free trial?

Yes. The official pricing page lists 14-day free trial links.

Does WhatConverts have a free plan?

No public permanent free plan was verified on the official pricing page.

Does WhatConverts track more than calls?

Yes. It can track calls, forms, chats, ecommerce, lead quality, and marketing reports depending on plan.

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