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Qualtrics is a leading customer experience and feedback management platform designed to help businesses understand and improve interactions with their customers.
It enables organizations to collect, analyze, and act on real-time feedback across multiple channels, providing deeper insights into customer needs and behaviors.
With its advanced analytics and reporting tools, Qualtrics supports data-driven decision-making, enhances customer satisfaction, and drives long-term business growth.
| Plan / Suite | Focus Area | Pricing Model | Included Users | Key Metrics Affecting Price | Notes |
|---|---|---|---|---|---|
| XM for Customer Experience | Manage and analyze customer feedback and interactions | Custom quote (usage-based) | Unlimited | Number of customer interactions (e.g., surveys, messages, feedback) | Designed for businesses tracking customer satisfaction, NPS, and service experience |
| XM for Employee Experience | Gather and act on employee feedback | Custom quote (usage-based) | Unlimited | Employee count and feedback frequency | Used for engagement, onboarding, and lifecycle surveys |
| XM for Strategy & Research | Conduct market and academic research | Custom quote (usage-based) | Unlimited | Interactions, including survey responses and video feedback | For organizations running research projects, focus groups, or academic studies |
| Pricing Philosophy | — | “Pay for what you plan to use” | Unlimited | — | No public per-user or per-month pricing; cost depends on organization size and data volume |
Official Pricing Page: https://www.qualtrics.com/pricing/
| Competitor | Pros of Qualtrics |
|---|---|
| SurveyMonkey | Qualtrics provides more advanced analytics, stronger customization, and enterprise-level reporting, which makes it better suited for large organizations with complex research needs. |
| Typeform | Qualtrics delivers scalable survey tools with robust data security and deeper insights, which support enterprise workflows far better than Typeform’s design-focused approach. |
| Google Forms | Qualtrics offers powerful customization, logic, and data analysis, which make it far superior for businesses that require professional and secure research environments. |
| Sprig | Qualtrics handles multi-channel feedback and advanced analytics with ease, which allows organizations to capture richer insights across larger and more diverse audiences. |
| Alchemer | Qualtrics scales efficiently across global operations with strong integrations and AI-driven insights, which makes it more reliable for enterprises with complex feedback requirements. |
| Competitor | Cons of Qualtrics |
|---|---|
| SurveyMonkey | Qualtrics is more complex and expensive, while SurveyMonkey is easier to use and offers faster setup for small and medium-sized teams. |
| Typeform | Qualtrics lacks the sleek and engaging survey design of Typeform, which can feel more approachable and interactive for casual or customer-facing surveys. |
| Google Forms | Qualtrics requires a significant investment and training, while Google Forms is free and simple, which suits basic feedback collection much better. |
| Sprig | Qualtrics takes more time and resources to implement, while Sprig focuses on speed and simplicity that help teams launch lightweight surveys faster. |
| Alchemer | Qualtrics is costlier and more complex, while Alchemer provides a more budget-friendly option with a simpler interface for small organizations. |
