- DMS: Inventory, F&I, BHPH, contracts, forms and payments.
- Websites: Responsive dealer sites and marketplace exports.
- CRM: Lead assignment, automated email/text follow-up and calling.
- Marketing: Facebook Marketplace posting, SEO and video tools.
- Support: Chat and phone technical support are included in the DMS plan.
Automanager Dealer Management Software
Cloud-based dealer management and customer support software for used car dealerships
Updated August 11, 2026
Automanager Dealer Management Software Overview
AutoManager is a dealership software suite built for used-car dealers. DeskManager Online handles dealership operations, WebManager publishes inventory and powers the dealer website, and Selly Automotive manages leads and customer communication.
The connected tools cover inventory, desking, contracts and forms, finance and insurance, BHPH accounts, payments, accounting, reporting, marketplace feeds, text and email follow-up, and mobile work. Dealers can use the products separately, while synchronization reduces duplicate entry between the DMS, website and CRM.
Key Features
Pricing
| Plan | Price | Billing and scope |
|---|---|---|
| Dealer Management System | Starting at $88 per month (Billed Monthly) | Includes inventory management, F&I calculations and deal structures, contracts and forms, lead and prospect management, payment processing, a mobile app, QuickBooks integration, and chat and phone tech support. |
| Car Dealer Website & Marketing | Starting at $70 per month (Billed Monthly) | Includes dealership websites, export to 250 plus marketplaces, Facebook Marketplace auto-posting, Google Listing integration, social media posting, automated video generation, and eBay Motors management. |
| Automotive CRM & Text Marketing | Starting at $140 per month (Billed Monthly) | Includes customer and prospect management, lead assignment tools, DMS integration, texting and voice, a mobile app, phone routing, text and email templates, and lead analytics. |
| GET A DMS AND WEBSITE | Starting at $144 per month (Billed Monthly) | Combines a DMS and website. |
Free trial length is not published.
Pricing source: AutoManager Pricing
Pros
| Competitor | Where this tool may fit better |
|---|---|
| Dealertrack | AutoManager publishes starting prices and packages its products for independent dealers, giving a smaller store useful budget anchors before a sales call. Dealertrack’s enterprise-oriented DMS requires a quote and a more involved scope discussion. |
| CDK Global | Set against CDK Global, a used-car operation can choose AutoManager’s DMS, website or CRM without adopting a suite built across franchise sales and fixed operations. The narrower product family can make setup and staff training more manageable. |
| DealerCenter | DealerCenter is the other option here. AutoManager separates dealership management, website marketing and CRM into three identifiable products, plus a DMS-and-website bundle. That structure helps a dealer buy around a specific gap instead of sorting through a broad catalog of day-to-day add-ons. |
| Frazer | AutoManager gives dealers a stronger choice of connected website marketing and automotive CRM alongside the DMS. Frazer is compelling for core used-car operations, whereas AutoManager can keep merchandising and lead follow-up with the same product family. |
Cons
| Competitor | Where the rival may have the edge |
|---|---|
| Dealertrack | Dealertrack is better equipped for a large, multi-department dealership that depends on reporting for large groups, connected service operations and the wider Cox Automotive environment. AutoManager’s independent-dealer focus does not promise the same organizational reach. |
| CDK Global | Where CDK Global is the other option, CDK extends far beyond the independent-dealer toolset into manufacturer-oriented retail, fixed operations and a large integration catalog. A franchise group seeking that breadth may outgrow AutoManager even if the latter is simpler to deploy. |
| DealerCenter | DealerCenter exposes a wider menu of BHPH, accounting, reconditioning, service-bay, credit and compliance modules. A dealer wanting those functions from one configurable platform may prefer its catalog to AutoManager’s three-product structure. |
| Frazer | Frazer’s core plans place inventory, forms, sales, BHPH and accounting in one established DMS subscription. With AutoManager, a dealer may need to assemble separate products or add-ons, so the advertised starting price is not necessarily the full operating cost. |
Reviews
Capterra: DeskManager has a 4.9 out of 5 aggregate from 239 reviews, the strongest independent sample in this batch. Reviewers frequently discuss support and the breadth of the independent-dealer workflow. Because the profile is specifically for DeskManager, its score should not be stretched to the separate WebManager or Selly CRM products.
