- DMS: Inventory, F&I, BHPH, contracts, forms and payments.
- Websites: Responsive dealer sites and marketplace exports.
- CRM: Lead assignment, automated email/text follow-up and calling.
- Marketing: Facebook Marketplace posting, SEO and video tools.
- Support: Chat and phone technical support are included in the DMS plan.
Automanager Dealer Management Software
Cloud-based dealer management and customer support software for used car dealerships
Updated August 11, 2026
Automanager Dealer Management Software Overview
AutoManager is a dealership software suite built for used-car dealers. DeskManager Online handles dealership operations, WebManager publishes inventory and powers the dealer website, and Selly Automotive manages leads and customer communication.
The connected tools cover inventory, desking, contracts and forms, finance and insurance, BHPH accounts, payments, accounting, reporting, marketplace feeds, text and email follow-up, and mobile work. Dealers can use the products separately, while synchronization reduces duplicate entry between the DMS, website and CRM.
Key Features
Pricing
| Plan | Price | Included / notes |
|---|---|---|
| Dealer Management System | $88/month | Inventory, F&I calculations, BHPH, contracts/forms, leads and payment processing |
| Car Dealer Website & Marketing | $70/month | Dealer website, marketplace exports, Facebook Marketplace posting and marketing tools |
| Automotive CRM & Text Marketing | $140/month | Lead assignment, texting, voice, templates and analytics |
| DMS and website bundle | Starts at $144/month | DeskManager DMS with WebManager dealership website |
The three standalone products start at $88, $70 and $140 per month. AutoManager also advertises a DMS-and-website bundle from $144 per month; optional posting, SEO and data services can raise the total.
Pricing source: AutoManager pricing
Pros
| Competitor | Where this tool may fit better |
|---|---|
| Dealertrack | AutoManager publishes starting prices and packages its products for independent dealers, giving a smaller store useful budget anchors before a sales call. Dealertrack’s enterprise-oriented DMS requires a quote and a more involved scope discussion. |
| CDK Global | Set against CDK Global, a used-car operation can choose AutoManager’s DMS, website or CRM without adopting a suite built across franchise sales and fixed operations. The narrower product family can make setup and staff training more manageable. |
| DealerCenter | DealerCenter is the other option here. AutoManager separates dealership management, website marketing and CRM into three identifiable products, plus a DMS-and-website bundle. That structure helps a dealer buy around a specific gap instead of sorting through a broad catalog of day-to-day add-ons. |
| Frazer | AutoManager gives dealers a stronger choice of connected website marketing and automotive CRM alongside the DMS. Frazer is compelling for core used-car operations, whereas AutoManager can keep merchandising and lead follow-up with the same product family. |
Cons
| Competitor | Where the rival may have the edge |
|---|---|
| Dealertrack | Dealertrack is better equipped for a large, multi-department dealership that depends on reporting for large groups, connected service operations and the wider Cox Automotive environment. AutoManager’s independent-dealer focus does not promise the same organizational reach. |
| CDK Global | Where CDK Global is the other option, CDK extends far beyond the independent-dealer toolset into manufacturer-oriented retail, fixed operations and a large integration catalog. A franchise group seeking that breadth may outgrow AutoManager even if the latter is simpler to deploy. |
| DealerCenter | DealerCenter exposes a wider menu of BHPH, accounting, reconditioning, service-bay, credit and compliance modules. A dealer wanting those functions from one configurable platform may prefer its catalog to AutoManager’s three-product structure. |
| Frazer | Frazer’s core plans place inventory, forms, sales, BHPH and accounting in one established DMS subscription. With AutoManager, a dealer may need to assemble separate products or add-ons, so the advertised starting price is not necessarily the full operating cost. |
Reviews
Capterra: DeskManager has a 4.9 out of 5 aggregate from 239 reviews, the strongest independent sample in this batch. Reviewers frequently discuss support and the breadth of the independent-dealer workflow. Because the profile is specifically for DeskManager, its score should not be stretched to the separate WebManager or Selly CRM products.
