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Frazer DMS is a long-standing dealer management system designed primarily for independent and Buy-Here-Pay-Here auto dealerships. It provides core dealership operations such as inventory management, accounting, financing, and customer records in a simple, cost-effective platform.
Frazer emphasizes reliability, ease of use, and affordability for smaller dealers seeking essential functionality without enterprise-level complexity.
| Plan | Price |
|---|---|
| Frazer DMS (Desktop Version) | $119/mo (Billed Monthly) |
| Frazer DMS (Hosted Version) | $199/mo (Billed Monthly) |
| BHPH Module | Included / +$50/mo (Billed Monthly) |
| Accounting Module | Included / +$40/mo (Billed Monthly) |
| Internet Advertising Module | Included / +$90/mo (Billed Monthly) |
Price details: https://www.frazer.com/frazer-pricing
Competitor |
Pros |
|---|---|
| Dealertrack | Compared to Dealertrack, Frazer DMS is significantly more affordable and easier to implement for small dealerships. It avoids long-term contracts and complex enterprise workflows, making it better suited for independent dealers who want essential functionality without high costs or extensive onboarding requirements. |
| CDK Global | Frazer offers a simpler and more budget-friendly alternative to CDK Global. While CDK targets large franchise dealers, Frazer focuses on independent operations, providing faster setup, lower monthly fees, and less reliance on specialized IT staff to manage daily tasks. |
| Reynolds & Reynolds | Against Reynolds & Reynolds, Frazer stands out for its straightforward pricing and minimal complexity. Independent dealers benefit from fewer locked-in contracts, easier navigation, and quicker staff adoption, especially when advanced enterprise reporting and customization are not required. |
| DealerSocket | Frazer is more accessible and cost-effective than DealerSocket for smaller teams. It provides core DMS and BHPH features without the heavy CRM-centric approach, making it easier to manage daily dealership operations without paying for extensive sales automation tools. |
| Auto/Mate | Compared to Auto/Mate, Frazer emphasizes affordability and simplicity. It is well-suited for dealerships that prefer a lightweight system with essential accounting and inventory tools, rather than more advanced but complex workflows aimed at larger dealer groups. |
Competitor |
Cons |
|---|---|
| Dealertrack | Compared to Dealertrack, Frazer lacks deep integrations with OEM programs, lenders, and large dealer networks. Franchise dealerships or groups requiring extensive compliance tools, digital retailing, and advanced analytics may find Frazer too limited for their operational scale. |
| CDK Global | Frazer does not match CDK Global’s enterprise-grade reporting, customization, or scalability. Larger dealerships that require multi-rooftop management, advanced data warehousing, and broad third-party integrations may outgrow Frazer’s simpler architecture. |
| Reynolds & Reynolds | When compared with Reynolds & Reynolds, Frazer offers fewer advanced compliance, document management, and F&I tools. Dealerships needing highly specialized workflows, manufacturer reporting, or extensive training resources may find Frazer less comprehensive. |
| DealerSocket | Frazer is more limited than DealerSocket in CRM depth and sales pipeline management. Dealerships focused heavily on lead nurturing, automated follow-ups, and advanced customer engagement may need additional third-party tools alongside Frazer. |
| Auto/Mate | Compared to Auto/Mate, Frazer may feel less modern in interface design and reporting visuals. Dealers seeking more contemporary dashboards, advanced analytics, and richer customization options might perceive Frazer as more utilitarian. |
