- Dealer Management System: Core tools for managing inventory, deals, customers, and daily dealership operations.
- BHPH Support: Built-in functionality for Buy-Here-Pay-Here dealerships, including payment tracking and in-house financing.
- Integrated Accounting: Optional accounting module to manage financials without third-party software.
- Internet Advertising: Tools to syndicate inventory listings online and improve dealership visibility.
- Simple User Interface: Designed for ease of use, reducing training time for small dealership teams.
Frazer DMS
Affordable dealer management software built for independent auto dealerships
Updated February 27, 2026
Frazer DMS Overview
Frazer DMS is a long-standing dealer management system designed primarily for independent and Buy-Here-Pay-Here auto dealerships. It provides core dealership operations such as inventory management, accounting, financing, and customer records in a simple, cost-effective platform.
Frazer emphasizes reliability, ease of use, and affordability for smaller dealers seeking essential functionality without enterprise-level complexity.
Key Features
Pricing
| Plan | Price |
|---|---|
| Frazer DMS (Desktop Version) | $119/mo (Billed Monthly) |
| Frazer DMS (Hosted Version) | $199/mo (Billed Monthly) |
| BHPH Module | Included / +$50/mo (Billed Monthly) |
| Accounting Module | Included / +$40/mo (Billed Monthly) |
| Internet Advertising Module | Included / +$90/mo (Billed Monthly) |
Price details: https://www.frazer.com/frazer-pricing
Pros
Competitor |
Pros |
|---|---|
| Dealertrack | Compared to Dealertrack, Frazer DMS is significantly more affordable and easier to implement for small dealerships. It avoids long-term contracts and complex enterprise workflows, making it better suited for independent dealers who want essential functionality without high costs or extensive onboarding requirements. |
| CDK Global | Frazer offers a simpler and more budget-friendly alternative to CDK Global. While CDK targets large franchise dealers, Frazer focuses on independent operations, providing faster setup, lower monthly fees, and less reliance on specialized IT staff to manage daily tasks. |
| Reynolds & Reynolds | Against Reynolds & Reynolds, Frazer stands out for its straightforward pricing and minimal complexity. Independent dealers benefit from fewer locked-in contracts, easier navigation, and quicker staff adoption, especially when advanced enterprise reporting and customization are not required. |
| DealerSocket | Frazer is more accessible and cost-effective than DealerSocket for smaller teams. It provides core DMS and BHPH features without the heavy CRM-centric approach, making it easier to manage daily dealership operations without paying for extensive sales automation tools. |
| Auto/Mate | Compared to Auto/Mate, Frazer emphasizes affordability and simplicity. It is well-suited for dealerships that prefer a lightweight system with essential accounting and inventory tools, rather than more advanced but complex workflows aimed at larger dealer groups. |
Cons
Competitor |
Cons |
|---|---|
| Dealertrack | Compared to Dealertrack, Frazer lacks deep integrations with OEM programs, lenders, and large dealer networks. Franchise dealerships or groups requiring extensive compliance tools, digital retailing, and advanced analytics may find Frazer too limited for their operational scale. |
| CDK Global | Frazer does not match CDK Global’s enterprise-grade reporting, customization, or scalability. Larger dealerships that require multi-rooftop management, advanced data warehousing, and broad third-party integrations may outgrow Frazer’s simpler architecture. |
| Reynolds & Reynolds | When compared with Reynolds & Reynolds, Frazer offers fewer advanced compliance, document management, and F&I tools. Dealerships needing highly specialized workflows, manufacturer reporting, or extensive training resources may find Frazer less comprehensive. |
| DealerSocket | Frazer is more limited than DealerSocket in CRM depth and sales pipeline management. Dealerships focused heavily on lead nurturing, automated follow-ups, and advanced customer engagement may need additional third-party tools alongside Frazer. |
| Auto/Mate | Compared to Auto/Mate, Frazer may feel less modern in interface design and reporting visuals. Dealers seeking more contemporary dashboards, advanced analytics, and richer customization options might perceive Frazer as more utilitarian. |
Reviews
- Capterra Review (Rating: 4.6/5): One long-term customer titled their review “Why I have used Frazer DMS software for over 20 years” and gave 5.0 scores for Overall Rating, Ease of Use, and Customer Service, highlighting decades of satisfaction and consistent support.
- Software Advice Review (Rating: 4.6/5): Frazer DMS earns praise as an affordable dealership system that makes it easy to track vehicle costs and manage payments for in-house financing. The ability to run it on multiple computers and handle uploads adds flexibility for growing lots.
- Reddit r/askcarsales: A dealer with around 40 used vehicles in inventory said Frazer DMS feels “solid” and covers basically everything needed, yet called it “antiquated as hell” and wished it felt more streamlined across many areas of the software.
- G2 Review (Rating: 3.9/5): Frazer Auto Dealer Software delivers quick access to inventory and finance tracking “at the click of a button,” and small independent dealers highlight responsive support and comprehensive features. Some users note a learning curve for new staff, occasional performance issues, and an interface that “is not the most visually appealing,” even though it handles dealership needs effectively.
