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Roofr Roofing Software

All-in-one roofing CRM, measurements, proposals, and payments platform

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  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

Roofr Roofing Software Overview

  • Updated March 3, 2026

Roofr Roofing Software is an all-in-one platform built specifically for roofing contractors. It combines CRM, instant estimates, roof measurement reports, proposals, material ordering, invoicing, payments, and scheduling in one system.

Contractors can manage jobs from lead capture to final payment without switching tools. With fast $13 measurement reports and customizable proposals, Roofr focuses on helping roofers quote faster and close more jobs.

Key Features

  • Roofr CRM: Manage leads, contacts, and jobs from first inquiry to final payment with a visual sales pipeline.
  • Instant Estimator: Offer homeowners instant roof estimates using custom pricing to qualify leads automatically.
  • Roof Measurement Reports: Order detailed measurement reports for $13 with delivery in as little as 2 hours.
  • Customizable Proposals: Create branded, digital proposals and contracts designed to help close deals faster.
  • Material Ordering: Request supplier quotes and order materials directly to job sites in one place.
  • Payments & Invoicing: Send invoices and collect secure online payments without third-party tools.
  • Job Scheduling Calendar: Schedule crews and manage roofing jobs with an integrated calendar view.
  • Integrated Workflow: Connect estimating, measurements, proposals, and payments into one seamless process.
  • Free Start Option: Begin using core features without a credit card, making it accessible for small contractors.

Price

Base Plans

Plan Tier Price (Billed Yearly) Price (Monthly) Key Target Audience
Starter Free / $0 Free / $0 New or small businesses needing fast measurement reports.
Essentials $209 / month $249 / month (est) Small teams needing a repeatable process and CRM features.
Scale $299 / month $349 / month (est) Growing teams looking to consolidate software and operations.

Optional Add-ons

Add-on Feature Price (Billed Yearly) Price (Billed Monthly) Description
Measure+ (6 hr delivery) $95 / month $109 / month Faster turnaround on measurement reports.
Measure+ (2 hr delivery) $145 / month $169 / month Ultra-fast turnaround on measurement reports.
Instant Estimator $125 / month $149 / month Capture leads by giving homeowners their first quote faster.
Roofr Sites $169 / month $199 / month Easy-to-maintain, searchable websites for lead generation.

Price details: https://roofr.com/pricing

Pros

Competitor

Pros
JobNimbus Roofr offers built-in roof measurements and instant estimates, which JobNimbus lacks natively. Contractors avoid paying for separate measurement services and proposal tools. The interface feels simpler for small roofing teams, and the $13 report pricing makes quoting faster and more affordable for companies that order reports weekly.
AccuLynx Roofr typically comes at a lower price point and feels easier to set up for smaller businesses. While AccuLynx focuses heavily on enterprise operations, Roofr gives smaller contractors CRM, proposals, and payments in one login without the complexity or long onboarding process.
Leap Roofr combines CRM, measurements, and material ordering in one platform, while Leap centers more on point-of-sale and financing. Roofing companies that want an end-to-end workflow from lead capture to payment often find Roofr more complete and easier to manage without extra integrations.
EagleView Roofr provides measurement reports at a lower per-report cost and ties them directly into proposals and CRM workflows. Contractors don’t need to export data into another system, which saves time and reduces manual entry compared to using EagleView as a standalone measurement provider.
RoofSnap Roofr goes beyond measurements by offering CRM, invoicing, payments, and material ordering in the same system. Companies that want a full business management solution instead of just measurement tools often prefer Roofr for its broader functionality and integrated sales pipeline.

Cons

Competitor

Cons
JobNimbus JobNimbus offers deeper workflow automation and broader third-party integrations. Larger roofing companies that rely on complex reporting or advanced automation may find Roofr more limited in customization and scalability compared to JobNimbus’ more mature ecosystem.
AccuLynx AccuLynx provides more advanced production management and financial tracking tools. Contractors managing high job volumes or multi-crew operations may feel Roofr lacks the depth in back-office controls and advanced reporting that enterprise-focused competitors deliver.
Leap Leap offers strong in-home sales tools and financing integrations tailored for sales reps. Roofing companies focused heavily on point-of-sale financing and presentation tools might find Roofr less specialized in that area compared to Leap’s sales-driven features.
EagleView EagleView has a long-standing reputation for highly detailed measurement accuracy. Some contractors who prioritize advanced aerial data or complex commercial measurements may prefer EagleView’s depth over Roofr’s more streamlined, cost-focused reporting.
RoofSnap RoofSnap emphasizes mobile measurement capture and editing flexibility. Contractors who want extensive on-site sketching tools and granular editing options may find Roofr’s measurement features more standardized and less customizable in comparison.

Verified Customer Reviews

  • Software Advice Review (Rating: 4.6/5): Roofr saves companies “time, money and energy,” and one reviewer pointed out it costs just $13 per report plus a $170 monthly fee. The interface feels smooth with “little learning curve,” and several users loved how easy the application is to use. A few ran into a glitch that blocked credit card orders from coming through and mentioned it can struggle with smaller or busy architectural features.
  • G2 Review (Rating: 4.9/5): Roofr keeps the entire roofing workflow in one place, and contractors highlighted the new SRS real-time pricing integration that shows live material prices, colors, and inventory inside the platform. Quick measurements, proposals, and invoicing cut out the need to jump between tools, and support earns praise for being knowledgeable and friendly. Some users ran into mobile app issues such as trouble with photo uploads and measurement creation, and a few felt premium features get expensive for small companies.
  • rooferbase.com Review: Contractors call Roofr “simple, fast, and amazing for what it does,” and many say support responds within a few hours through live chat, often resolving measurement errors the same day. The Roofr Masterclass series helps teams improve proposal workflows and ABC Supply integrations without waiting on one-on-one help. Mobile optimization still frustrates on-the-go estimators with slower loading times, and deeper reporting like sales conversion by region or estimator remains limited.
  • Capterra Review (Rating: 4.6/5): One reviewer summed it up with “You need this software!” and said they love using it because it’s very easy to use. The price feels “super competitive,” and the reports match the accuracy of more expensive alternatives.