- Keyword Rank Tracker: Positions tracked on Google, Bing, Yahoo, and YouTube, with daily updates, ranking history, visibility scores, and SERP feature data.
- Website Audit: Over 100 technical checks such as broken links, Core Web Vitals, and page speed, with a health score and prioritized fixes.
- Competitor Analysis: Competitor keywords, traffic, top pages, and backlinks revealed, with gaps highlighted to guide strategy.
- Backlink Checker and Monitoring: Backlinks, anchor text, referring domains, and link changes tracked, plus a backlink gap analysis against competitors.
- On-Page SEO Checker: Page-level SEO assessed across tags, keywords, readability, and speed, with comparisons against top-ranking results.
- Content Marketing Tools: An AI content editor reviews competitor pages and keywords and returns optimization scores to strengthen drafts.
- White-Label Reporting: Branded, automated PDF reports and dashboards for agencies.
- Keyword Research and Suggestions: Search volume, difficulty, trends, and related keywords surfaced for content targeting.
- SERP Analyzer: Ranking factors and SERP features such as snippets or local packs examined.
- SEO Alerts: Notifications for ranking drops or site issues so teams can respond quickly.
- Marketing Plan: A customized SEO checklist with recommended tasks and improvements.
- Social Media Management: Post scheduling and analytics across platforms to complement SEO work.
- Google Integrations: Google Analytics and Search Console connections that unify performance data.
- API Access: Available as a separate plan for feeding SE Ranking data into custom dashboards or systems.
SE Ranking
Track keywords, audit websites, analyze competitors, monitor backlinks, and optimize content.
Updated July 21, 2026
SE Ranking Overview
SE Ranking is a comprehensive SEO platform designed to enhance online visibility for businesses, agencies, and freelancers. It offers tools for keyword tracking, website audits, competitor analysis, backlink monitoring, and AI-driven content optimization.
With an intuitive interface, customizable reports, and local SEO features, it’s ideal for managing SEO campaigns efficiently. While cost-effective and user-friendly, it may lack depth in advanced PPC analysis and backlink data compared to competitors.
Key Features
Pricing
| Plan | Monthly Price | Annual Price (per month) | Best For |
|---|---|---|---|
| Core | $129 | $103.20 | Freelancers and individual SEO specialists |
| Growth | $279 | $223.20 | Small agencies and in-house marketing teams |
| Enterprise | Custom (talk to sales) | Larger agencies and enterprise teams | |
| SE Ranking API | From $179 (billed annually) | Developers who need data-only access | |
Annual billing saves 20% versus the monthly rate.
Pricing source: https://seranking.com/pricing.html
Pros
Competitor |
Pros of SE Ranking |
|---|---|
| Semrush | SE Ranking is more affordable, with its Core plan starting at $103.20/month on annual billing ($129 month to month) compared with Semrush at $139.95/month. Many users find the interface easier to navigate for everyday tasks like keyword tracking and site audits.
Capterra reviewers (4.7/5) praise the value and responsive support, noting that rank tracking and competitor analysis rival Semrush at a lower cost. White-label reporting helps agencies, and the local SEO tools suit small businesses. |
| Ahrefs | SE Ranking’s Core plan at $103.20/month on annual billing undercuts Ahrefs, whose entry plan now runs about $129/month, while still bundling rank tracking, audits, backlink data, and content tools in one place.
G2 reviewers (4.7/5) highlight its clean dashboard, which some find simpler than Ahrefs. A large keyword database, accurate rank tracking, and extras like social media management give it an edge for freelancers and small teams. |
| Moz Pro | Moz Pro runs roughly $49 to $99/month, so it can be cheaper at the very bottom tier, but SE Ranking covers far more in one platform: keyword research, technical audits, competitor analysis, backlink monitoring, and an AI content editor, where Moz Pro’s scope is narrower.
Trustpilot reviewers commend the all-in-one approach, and unlimited projects on higher plans suit growing businesses. |
| Ubersuggest | Ubersuggest starts around $16/month and stays lightweight, but SE Ranking offers a much richer feature set with deeper backlink analysis and competitor research.
Capterra reviewers (4.7/5) value its thorough site audits (over 100 checks) and precise rank tracking, which outshine Ubersuggest’s basics. White-label reporting and API access cater to agencies that need more than Ubersuggest’s simplicity. |
Cons
Competitor |
Cons of SE Ranking |
|---|---|
| Semrush | SE Ranking’s keyword database is smaller than Semrush’s, which can limit niche keyword research. Capterra users note occasional rank tracking discrepancies, and Semrush’s Keyword Gap tool offers deeper competitor insights. Content tools may need manual tweaks, and Semrush’s PPC features go further than SE Ranking’s. |
| Ahrefs | SE Ranking’s backlink analysis is less comprehensive than Ahrefs, which provides faster updates and richer historical data. G2 reviews mention the interface can feel busy with multiple menu tiers, and Ahrefs’ visual reports are more engaging. SE Ranking also lacks advanced forecasting, and its SERP analysis may not match Ahrefs’ depth in competitive markets. |
| Moz Pro | Moz Pro’s entry price (from about $49/month) can undercut SE Ranking’s Core plan, and some find Moz Pro’s report and audit customization more flexible for client needs. Reviewers say Moz Pro’s keyword gap analysis is intuitive, its Domain Authority metric is a familiar benchmark, and SE Ranking’s content editor sometimes gives generic advice that needs refinement. |
| Ubersuggest | SE Ranking’s Core plan (from $103.20/month annually) costs more than Ubersuggest’s roughly $16/month, which can deter startups on a tight budget. Trustpilot users note that, while intuitive, SE Ranking can feel less streamlined than Ubersuggest’s simple design, and its extensive toolset may overwhelm beginners who only need the basics. |
Reviews
- Trustpilot Review (Rating: 4.3/5): Long-term clients call SE Ranking an outstanding SEO tool with an intuitive interface that makes SERP and keyword research easy, and several highlight the simple content editor and thorough website audits. Many mention responsive, “no bots” customer service and helpful support docs, though one reviewer reports missed meetings and unresponsive account management.
- corinaburri.com Review: Corina Burri switched after testing Ahrefs, Searchmetrics, and Semrush and stuck with SE Ranking largely because the $65 per month pricing felt far more manageable when paying out of pocket. She values rank tracking per country and city, fast support responses, Google Sheets exports, and the SE Ranking academy, but notes missing data for minority markets in keyword bulk analysis, no global search volume like Keyword Planner, and a lack of privacy for shared projects and keyword lists.
- targetinternet.com Review: The built-in Marketing Planner acts as an auto-populated to-do list that teams can customize with their own steps, which helps agencies manage multiple SEO projects. Flexible pricing lets users choose daily, every 3 days, or weekly keyword updates and save up to 40% with less frequent tracking, and unlimited users plus white labelling on mid-tier plans add strong value compared to pricier all-in-one suites.
- G2 Review (Rating: 4.8/5): SE Ranking earns high marks from smaller agencies and in-house teams that rely on its automation, collaboration features, and high-quality data. The toolkit covers rank tracking, competitor analysis, keyword suggestions for SEO and PPC, technical site audits, and integrations with Google Analytics, Google Search Console, and Looker Studio, which gives teams a broad workflow inside one platform.
- explodingtopics.com Review: The reviewer applauds SE Ranking’s fast and helpful support team, noting that staff updated the Content Editor within days after a request to recognize plural keywords. He still finds the billing portal confusing and argues that beginners may struggle with the platform, citing limited PPC tools and a complicated Content Editor as workflow slowdowns despite strengths like unlimited reporting and solid organic research features.
