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SimplyBook.me

Flexible online appointment booking system for service-based businesses worldwide

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  • Overview
  • Features
  • Pricing
  • Pros
  • Cons
  • Reviews

SimplyBook.me Overview

  • Updated March 9, 2026

SimplyBook.me is an online appointment scheduling platform designed for service-based businesses of all sizes. It enables businesses to accept bookings 24/7 through websites, widgets, social media, and apps.

The platform supports payments, reminders, integrations, and extensive customization, making it suitable for industries like healthcare, beauty, education, fitness, and professional services.

Key Features

  • Online Booking Channels: Accept bookings via website, widgets, Facebook, Instagram, Google, and branded apps.
  • Automated Notifications: Send confirmations and reminders through email, SMS, WhatsApp, and push notifications.
  • Payments & POS: Accept online payments, deposits, tips, and in-store POS transactions.
  • Custom Features: Enable memberships, packages, coupons, loyalty systems, intake forms, and waiting lists.
  • Integrations & API: Connect with QuickBooks, Xero, Zapier, Google Calendar, and custom APIs.
  • Analytics & Reporting: Track bookings, revenue, client activity, and business performance.

Price

Plan Price Featured
Free $0/mo (Billed Annually) / $0/mo (Billed Monthly) 50 bookings, 1 provider, 1 custom feature
Basic $11.9/mo (Billed Annually) / $13.9/mo (Billed Monthly) 100 bookings, 5 providers, Payments & Deposits
Standard $24.9/mo (Billed Annually) / $29.9/mo (Billed Monthly) 500 bookings, 15 providers, HIPAA & SAML SSO
Premium $49.9/mo (Billed Annually) / $59.9/mo (Billed Monthly) 2000 bookings, 30 providers, White label & accounting integrations
Enterprise Custom pricing (Billed Annually / Monthly) Unlimited features, Account manager, Multi-location cluster access

Price details: https://simplybook.me/en/pricing

Pros

Competitor

Pros
Calendly SimplyBook.me offers deeper customization and industry-specific features than Calendly. While Calendly focuses on simple meeting scheduling, SimplyBook.me supports complex service setups, multiple providers, payments, and branded booking websites, making it better suited for service businesses needing flexibility and growth-oriented tools.
Setmore Compared to Setmore, SimplyBook.me provides more advanced custom features like HIPAA compliance, SOAP notes, memberships, and POS tools. Its pricing scales with bookings and features, which benefits growing businesses needing granular control rather than fixed limitations.
Acuity Scheduling SimplyBook.me surpasses Acuity in channel diversity and branding options. It allows bookings through social media, marketplaces, and branded apps, while also offering stronger customization for industries like healthcare, beauty, and education.
Square Appointments Unlike Square Appointments, SimplyBook.me is payment-provider agnostic and supports a wide range of integrations. This flexibility makes it appealing to businesses that do not want to rely solely on a single payment ecosystem.
Booksy SimplyBook.me gives businesses more ownership over branding and client data compared to Booksy. It focuses less on marketplaces and more on customizable booking websites, which suits companies wanting direct client relationships.

Cons

Competitor

Cons
Calendly Calendly can feel simpler and faster to set up for basic scheduling. SimplyBook.me’s extensive options may feel overwhelming for users who only need straightforward meeting bookings without advanced service or payment features.
Setmore Setmore includes more features in its free plan, whereas SimplyBook.me restricts many advanced tools behind paid plans. Small teams with minimal needs may find Setmore more cost-effective at the entry level.
Acuity Scheduling Acuity offers a cleaner interface and simpler pricing. SimplyBook.me’s feature-based pricing and add-ons can make costs harder to predict as businesses scale or require additional custom features.
Square Appointments Square Appointments provides tighter integration with Square POS hardware. SimplyBook.me supports POS but may require more configuration and third-party tools for businesses already embedded in the Square ecosystem.
Booksy Booksy offers built-in client discovery through its marketplace. SimplyBook.me focuses more on self-managed bookings, which may require additional marketing effort to attract new clients.

Verified Customer Reviews

  • Capterra Review (Rating: 4.6/5): A solo entrepreneur felt SimplyBook.me failed to deliver on its promised “2 way sync,” explaining that group session bookings synced as “external event” blocks and prevented further reservations. The system did not recognize its own bookings, which forced manual calendar management and made it impractical for someone who cannot constantly update both a laptop calendar and the booking system.
  • Trustpilot Review (Rating: 4.4/5): SimplyBook.me earns praise from a beauty center operating two Austrian branches, which reported “smooth performance” throughout 2025 and quick, helpful support. A tennis coach who runs school holiday camps called it a “very powerful and useful tool,” noting that parents find it easy to book and that the support team remains kind and patient with non‑tech‑savvy users. Another customer described it as a “game changer” with intuitive, customizable features and strong value, especially with a free upgrade to a higher tier after leaving a review.
  • Software Advice Review (Rating: 4.6/5): An e-bike service provider valued SimplyBook.me for accepting Danish payment methods and giving full control over appointment scheduling and post-service follow-ups. Others appreciated how quickly they could customize a booking page with their own logo and branding and automate emails and notifications. Frustration surfaced around a “bug in the group booking feature,” where limiting the widget to a single tour removed the ability to book groups.
  • G2 Review (Rating: 4.4/5): Many reviewers applaud the platform’s ease of use, automation, and customization tools, along with options such as selling products during booking and accepting payments in advance. Responsive customer support strengthens the experience. Some encountered a learning curve and described the initial interface as confusing, citing setup and scheduling issues during early use.