- Client management : Thryv CRM stores customer details in one place and helps track interactions so businesses can build stronger relationships.
- Scheduling and appointments : The platform offers online booking tools that allow clients to schedule services easily and helps reduce missed appointments.
- Invoicing and payments : Thryv provides digital invoicing and secure payment options that speed up transactions and improve cash flow.
- Marketing automation : The system includes tools for email campaigns, text reminders, and social media posting that help keep customers engaged.
- Reputation management : Thryv monitors online reviews and ratings and helps businesses respond quickly to maintain a positive brand image.
- Document storage : The CRM allows safe storage and sharing of files, which makes it easier to manage agreements, forms, and important records.
- Mobile accessibility : A mobile app ensures that business owners can manage clients, schedules, and payments on the go.
- Integration support : Thryv connects with popular apps and services, which allows businesses to sync data and improve workflows.
Thryv CRM
Manage clients, appointments, payments, and marketing efficiently.
Updated February 27, 2026
Thryv CRM Overview
Thryv CRM is a small business management platform designed to simplify client interactions and streamline daily operations. It combines customer relationship management with tools for scheduling, invoicing, payments, email marketing, and online presence management.
By offering an all-in-one solution, Thryv helps business owners save time, stay organized, and build stronger customer relationships. Its intuitive interface makes it practical for small teams without requiring complex technical knowledge.
Key Features
Pricing
| Plan | Price (per month) | Key Inclusions |
|---|---|---|
| Kickstart | $646 /mo | Marketing tools: 60+ local listings, enhanced profiles, professionally designed website |
| Ignite | $881 /mo | Everything in Kickstart, plus CRM with contact & lead tracking, email campaigns, invoices & payments |
| Accelerate | $1,475 /mo | Everything in Ignite, plus Upgraded Growth Package with higher ad budget and more impression opportunities |
Check Pricing details: https://www.thryv.com/pricing/
Pros
| Competitor | Pros of Thryv CRM |
|---|---|
| HubSpot CRM | Thryv brings a complete small business toolkit with marketing, scheduling, payments, and reputation management bundled together. HubSpot often requires separate tools or upgrades for similar coverage. |
| Pipedrive | Thryv combines CRM pipelines with invoicing, marketing, and local listing features in one platform. Pipedrive focuses mainly on sales pipelines. |
| HoneyBook | Thryv offers broader marketing automation and reputation management, while HoneyBook targets freelancers with contracts and payments. |
| Keap | Thryv covers web presence, listings, and online reviews, which extend beyond Keap’s focus on email and sales automation. |
| Bitrix24 | Thryv presents a simpler, less cluttered interface that is easier to adopt. Bitrix24’s feature load can feel overwhelming to newcomers. |
Cons
| Competitor | Cons of Thryv CRM |
|---|---|
| HubSpot CRM | Thryv lacks HubSpot’s advanced lead scoring, marketing automation, and free tier that suits startups well. |
| Pipedrive | Thryv does not offer Pipedrive’s highly visual pipelines, intuitive UX, or AI-assisted sales automation. |
| HoneyBook | Thryv may feel more complex for freelancers who value HoneyBook’s lightweight, contract- and proposal-first layout. |
| Keap | Thryv may cost more for basic CRM and email workflows since Keap focuses squarely on automation at lower entry price. |
| Bitrix24 | Thryv lacks deep project management, time tracking, and free unlimited-user plans that Bitrix24 offers. |
Reviews
- Capterra Review (Rating: 4.2/5): Thryv CRM earns praise for being easy to set up and use, and the training and customer service receive standout feedback. One reviewer highlighted how the team stays attentive and even proactively reaches out to offer help.
- Trustpilot Review (Rating: 2.5/5): Several complaints center on billing issues, including one case where four payments were deducted from a checking account and another from a credit card in the same month. Another business owner said Thryv delivered a “broken website that doesn’t show up,” despite promises of high rankings and new leads. At the same time, other customers praise the “outstanding” 60-day onboarding support and name team members like Brandon and Hunter for their hands-on help.
- Software Advice Review (Rating: 4.2/5): Thryv CRM helps teams keep client communication, invoicing, and scheduling “all in the same place,” and several users call it a major time saver for tracking customer profiles and preventing inquiries from falling through the cracks during busy seasons. Frustrations include no free trial, a pushy demo process, extra charges for added features, and marketing automation that feels basic compared to dedicated tools.
- business.com Review: Mandatory onboarding and monthly support fees drew criticism, especially since the platform targets small service businesses. The inability to port an existing phone number and the restriction to one location per subscription also disappointed reviewers, who felt the added costs could make Thryv too expensive.
- G2 Review (Rating: 4.3/5): One small-business IT consultant liked the improved UI and new tools but called the product “expensive” due to per-user and contact-based pricing. Setup demands careful configuration, including adding DKIM, SPF, and DMARC records to improve email deliverability, and the updated “My Day” page created performance issues for sales staff.
