- All-in-one HR platform: Combines onboarding, payroll, benefits administration, time tracking and compliance in one system, which cuts the number of tools holding employee data and keeps records consistent.
- Digital onboarding and Magic Docs: New hires complete forms and sign documents online before day one, so paperwork arrives finished and searchable instead of scanned.
- HR workflow automation: A drag and drop builder handles tasks, approvals and reminders without scripting, which removes the manual chasing around each employee change.
- Employee self-service portal: Staff update personal details, benefits elections and time off themselves, which raises transparency and takes routine requests off the HR queue.
- Flexible payroll: Run GoCo payroll or keep an existing provider, including the Gusto powered setup GoCo says continues to work after the Intuit acquisition, so HR software and payroll can change on separate timelines.
- Zenefits migration path: GoCo remains the preferred migration vendor for TriNet HR Platform, formerly Zenefits, customers and runs a dedicated transition centre for those moves.
GoCo
GoCo is used for simplifying HR tasks like payroll, benefits, and onboarding.
Updated July 28, 2026
GoCo Overview
GoCo is an all-in-one HR platform designed to help small and mid-sized businesses manage their workforce more efficiently. It streamlines payroll, benefits administration, employee onboarding, time tracking and compliance, and it will either run payroll itself or sit on top of a provider a company already uses.
GoCo is now part of Intuit, the company behind QuickBooks, TurboTax, Credit Karma and Mailchimp, following a deal Intuit announced in April 2025. GoCo says logins, workflows, support and billing stay as they are for now, while Intuit folds GoCo capabilities into QuickBooks Payroll and Intuit Enterprise Suite over time. GoCo also remains the preferred migration vendor for TriNet HR Platform, formerly Zenefits, customers.
Key Features
Pricing
| Pricing Item | What GoCo Publishes |
|---|---|
| List price | None. GoCo publishes no rates anywhere on goco.io, and the old /pricing page now redirects to the QuickBooks pricing page. A quote comes from the GoCo team. |
| Ownership | GoCo is now part of Intuit, the company behind QuickBooks, TurboTax, Credit Karma and Mailchimp. Intuit announced the deal on 23 April 2025 and the acquisition has since closed. |
| Billing today | GoCo states that billing still runs through GoCo rather than Intuit, and that nothing about pricing is changing for now. Paying for GoCo inside an Intuit account or bundling it with QuickBooks is not yet possible. |
| What you are quoted on | Module selection and headcount. GoCo sells HR, onboarding, benefits administration, time tracking and compliance as pieces you can combine, and payroll can either run on GoCo payroll or on an existing provider. |
| Roadmap to price in | Intuit says GoCo features will first be folded into Intuit Enterprise Suite and QuickBooks Payroll for US customers on Premium or Elite Payroll. GoCo says current workflows, logins and support stay as they are and that no data migration is planned. |
Pricing source: https://www.goco.io/
Pros
| Competitor | Pros of GoCo |
|---|---|
| Rippling | GoCo keeps the experience narrow and approachable, built around digital onboarding, Magic Docs and a drag and drop workflow builder rather than a sprawling admin console. Buyers migrating off TriNet HR Platform, formerly Zenefits, get a well trodden path because GoCo remains the preferred migration vendor for those clients. |
| ADP Workforce Now | GoCo is aimed squarely at small and mid sized employers, and its self service portal lets employees update details, benefits and time off without an HR ticket. Neither vendor publishes list pricing, but GoCo quotes on the modules you actually turn on instead of a full suite. |
| Paylocity | GoCo runs HR, benefits administration, payroll and workflow automation as one flow, so a new hire record feeds documents, benefits enrolment and reminders without re-entry. Intuit ownership adds a roadmap toward QuickBooks Payroll and Intuit Enterprise Suite that Paylocity cannot match on the accounting side. |
| Paychex | GoCo will run payroll itself or sit on top of an existing provider, which lets a company change HR software without changing payroll vendor mid year. Customers whose payroll is powered by Gusto through GoCo keep that setup working after the Intuit deal. |
| Paycom | GoCo leans on an interface small HR teams can run without a dedicated administrator, and its workflow builder automates approvals and reminders with no scripting. Support has stayed with the same GoCo team and phone line since the acquisition rather than moving into a larger help desk. |
Cons
| Competitor | Cons of GoCo |
|---|---|
| Rippling | GoCo does not provision devices or software accounts, so IT onboarding stays a separate job. The goco.io site is now largely an acquisition notice and FAQ, which means prospective buyers cannot browse product or pricing pages before booking a call. |
| ADP Workforce Now | GoCo is built for small and mid sized employers and does not pretend to handle complex global operations. Its roadmap is now set inside Intuit, which says GoCo capabilities will be folded into QuickBooks Payroll and Intuit Enterprise Suite, so long term product direction is less predictable than it was. |
| Paylocity | GoCo offers fewer industry specific workforce management and engagement features. Software Advice reviewers also report payroll tax problems created during onboarding, with responsibility bouncing between GoCo and the embedded Gusto payroll engine. |
| Paychex | GoCo does not match Paychex on payroll tax depth for heavily regulated sectors. One Software Advice reviewer spent six weeks trying to resolve an S Corp tax benefits issue and could not reach a person by phone. |
| Paycom | GoCo gives less granular reporting and advanced analytics than Paycom. Capterra reviewers also flag slow page loads and sluggish document editing, and new features that arrive with bugs. |
Reviews
- Capterra Review (Rating: 4.4/5): The score comes from 116 reviews, with ease of use at 4.5 and customer service at 4.4. A senior consultant wrote that “automated onboarding gets new employees moving fast, and payroll flows are adaptable, so time tracking, benefits, and documents are all in one place.” A project consultant credited GoCo with organising an employee database the company had never had. The complaints are concrete: one program manager found building editable onboarding forms “a hassle very complicated” because of the required PDF fields, and a production coordinator wrote in April 2026 that GoCo “not only messed up all our W-2s, but have yet to send the corrected ones after many requests and reminders.”
- featuredcustomers.com Review (Rating: 4.8/5): The profile aggregates 25 customer testimonials and 18 case studies behind a score built from 2,190 reference ratings. A director of HR wrote that “the team drops what they’re doing to help me. I couldn’t ask for more,” a payroll associate at a school described sending benefits information out with contracts for about 40 new teachers a year so staff have longer to read it, and one case study is headlined “Going from spending days to minutes on hiring and onboarding.” Most of the library sits behind a paywall.
- Software Advice Review (Rating: 4.4/5): Dashboards made payroll seamless and helped teams monitor compliance more easily, and some justified the cost because it simplified onboarding. Others described serious payroll tax issues created during onboarding, with blame shifting between Gusto and GoCo. One frustrated reviewer noted six weeks without resolving an S Corp tax benefits problem and an inability to reach a live person by phone.
