- Behavior Prediction Score® (BPS): Ranks prospects from 0–100 based on likelihood to purchase, helping teams prioritize outreach.
- Command Center Dashboard: Enriches CRM records with outside data and surfaces the day’s opportunities and recommended actions.
- Actionable Intelligence: Transforms over a billion consumer and market data points into usable sales and marketing insights.
- Fritz AI Sales Consultant: Turns those data points into personalized messages for openers, objections and follow-ups.
- Service-to-Sales Enablement: Identifies in-service customers most likely to buy; dealers report a 2.5x return from the service drive alone.
- Personalized Predictive Marketing: Household-level direct mail and email campaigns, with an average 51% open rate and 4% loyalty conversion rate.
- Dedicated Consultative Support: Dealer Relations Managers work on site with sales and service staff to maximize ROI.
AutomotiveMastermind
Predictive marketing and loyalty platform built for automotive dealerships
Updated July 27, 2026
AutomotiveMastermind Overview
automotiveMastermind is a predictive analytics and marketing platform designed for automotive dealerships to increase loyalty, conquest, and service-to-sales conversions.
It uses billion-plus consumer and market data points to surface high-intent buyers, prioritize outreach, and personalize marketing at the household level. Dealers leverage AI-driven insights, behavior prediction scoring, and consultative support to achieve measurable ROI.
Key Features
Pricing
Plan |
Price |
Featured |
|---|---|---|
| Mastermind platform | Quote after a demo | Actionable Intelligence, Behavior Prediction Score, Command Center dashboard, Fritz AI sales consultant, predictive print and email campaigns |
| Loyalty, Conquest and service-to-sales | Quote after a demo | Sold as solutions rather than tiers, scoped per rooftop with a Dealer Relations Manager attached |
| Dealer group and OEM enterprise | Quote after a demo | Multi-rooftop portfolios, Recall Connect and OEM campaign planning |
| Free plan or trial | None | The only public entry point is a demo request or a call to 1-800-801-0018 |
There is no pricing page on the site and no published rate card; cost depends on rooftop count, brand and which solutions are in scope.
Pricing source: https://www.automotivemastermind.com/dealer-sales-platform-demo/
Pros
Competitor |
Pros |
|---|---|
| AutoAlert | AutoAlert grew up around equity mining. Mastermind scores every household in the market, not just the ones whose equity position looks right today, so the call list is wider than an equity mining tool can build. A Dealer Relations Manager is part of the deal and, by dealers’ accounts, trains staff and makes live calls with them. |
| DealerSocket | A CRM stores what already happened; Mastermind’s Command Center is built to tell a salesperson who to contact this morning and why. Dealer partners report a 10x return on investment and a $247 cost per sale against the $722 NADA industry average measured in June 2025, which is the number that gets it past a general manager. |
| VIN Solutions | VIN Solutions works from inbound activity and CRM history. Mastermind adds third-party market data on households that are not in the store’s database at all, plus scoring on service customers who are ready to buy rather than only those who have raised a hand. |
| DriveCentric | Behind Mastermind sits Mobility Global, the company that separated from S&P Global on July 1, 2026 and also owns CARFAX, Polk Automotive Solutions and Market Scan. That data lineage, and an average 8.3% lift in loyalty across 3,300+ dealer partners, is hard for a CRM-first vendor to match. |
| Podium | Podium handles the conversation; Mastermind decides who is worth the conversation. Predictive print and email campaigns are personalized at household level, Fritz drafts the talk track from the same data, and the platform is in the hands of more than 54,000 sales professionals, so most stores are not the first to run the playbook. |
Cons
Competitor |
Cons |
|---|---|
| AutoAlert | Neither vendor prints a price, but Mastermind is the heavier commitment: no free tier, no trial, and nothing quoted until after a demo. A store that only wants equity mining is buying a full predictive marketing program to get it. |
| DealerSocket | Mastermind is not a CRM and does not try to be. Deals, tasks and desking stay in whatever system the store already runs, so the platform lands as another integration to maintain rather than a consolidation. |
| VIN Solutions | A Behavior Prediction Score only pays off if the floor trusts it. The Reddit thread on the platform shows salespeople left to work it with no training beyond the built-in Mastermind Academy, and the results they report are modest without a manager driving adoption. |
| DriveCentric | The interface is a data product: scores, drivers, dashboards. Salespeople who want a fast messaging thread will find DriveCentric more immediately comfortable than a Command Center built for prioritization. |
| Podium | Podium can be switched on for reviews and texting in an afternoon. Mastermind assumes a Dealer Relations Manager, staff training and a marketing budget behind the campaigns, which is a lot of process for a small independent store. |
Reviews
- Reddit r/CarSalesTraining: One salesperson wrote that they had “sold 6 vehicles out of mastermind in my 10 months of selling just by cold calling or approaching a service customer,” and described working trigger points such as a customer being “about out of warranty” or holding “an exclusive loyalty credit towards the purchase of a new vehicle.” Another commenter said a dealership with the platform should “consider yourself lucky” because it “provides you with all the right info on who to call and when,” and pointed to the built-in Mastermind Academy training section. The rest of the thread is old-school prospecting misery, including a manager who answered a request for leads by slamming down a phone book.
- featuredcustomers.com Review: The visible testimonials focus on the consultative side and on attributed sales. A general manager said “our DRM comes in to visit us regularly and trains our staff, even makes phone calls for the staff and shows them how to do it,” while a sales director reported that “in the last three months alone, we credit 180 automotive sales to Mastermind directly” with 143 of them, or 79%, tied to predictive marketing campaigns. Another dealer said the platform helped them hit “multiple 300 car months” at a store that had not reached 300 in a decade. Note that most of the profile’s 35 testimonials and 18 case studies are locked behind a paid upgrade, and the vendor description there still uses the retired Market EyeQ product name.
