- Dealer management: Core dealership operations and accounting workflows.
- CRM: Customer engagement and sales-process tools.
- Fixed operations: Service and parts workflows in the connected suite.
- Digital retail: Online-to-store buying and F&I experiences.
- Integrations: Automotive ecosystem and manufacturer-oriented connections.
CDK Global Auto Dealer Software
Unified auto dealer software powering customer support and dealership operations
Updated August 11, 2026
CDK Global Auto Dealer Software Overview
CDK Global provides an integrated automotive retail environment for franchise and independent dealerships. Its Dealership Xperience connects the core DMS with digital retail, CRM, F&I, accounting, parts, service, inventory and dealership data.
Dealers can guide an online-to-showroom sale, desk and sign a deal, manage documents and accounting, schedule service, track parts and study performance across stores. Because it spans many departments, CDK is a broad dealership operating environment rather than a standalone CRM or inventory tool.
Key Features
Pricing
| Plan | Price | Included / notes |
|---|---|---|
| CDK automotive platform | Custom quote | CRM, DMS, fixed operations, digital retail and other dealership suites |
CDK configures the automotive suite through sales rather than publishing one subscription amount. A useful quote separates required platform components, optional modules, implementation, data migration and support.
Pricing source: CDK automotive platform
Pros
| Competitor | Where this tool may fit better |
|---|---|
| Dealertrack | Choosing Dealertrack means taking a different route. CDK brings DMS, CRM, digital retail, customer engagement and fixed operations into a broad automotive platform. Dealer groups seeking one vendor across many departments may value that reach more than a narrower DMS decision. |
| Reynolds & Reynolds | Unlike Reynolds & Reynolds, CDK has an established franchise-dealer ecosystem and a large range of connected retail products. For an organization with manufacturer relationships and complex departmental needs, that breadth can matter more than adopting the newest interface. |
| Tekion | When choosing between Tekion and this product, a mature integration and services environment is one of CDK’s main attractions. Dealerships that prioritize existing partner connections, familiar operating processes and long-term market presence may see less transition risk than with a newer cloud platform. |
Cons
| Competitor | Where the rival may have the edge |
|---|---|
| Dealertrack | Dealertrack may be easier to align with stores already invested in Cox Automotive products and processes. CDK’s broad suite still requires careful module selection, migration and training, so more breadth does not automatically mean a simpler deployment. |
| Reynolds & Reynolds | Here, Reynolds & Reynolds has the clearer case. Reynolds can have the edge where a dealer group has deeply established Reynolds processes, forms and manufacturer connections. Moving to CDK would carry its own switching cost, and the public product material does not make that trade-off measurable without a proposal. |
| Tekion | Tekion is built around a cloud-native data model, open APIs and embedded AI rather than a long-evolved product stack. Groups pursuing real-time cross-department data and newer integration patterns may find its architecture more coherent. |
Reviews
G2: CDK has a 4.0 out of 5 aggregate from 116 reviews. Users discuss accounting, integrations and the breadth of the platform, while some also describe a dated interface and outage concerns. The mixed themes fit a large suite whose experience can vary by module and dealership setup.
Software Advice: The additional profile supplies qualitative context around CRM and dealer workflows. Read it as a second view of implementation and daily use, not as an independent score to average with G2.
