- Dealer management: Core dealership operations and accounting workflows.
- CRM: Customer engagement and sales-process tools.
- Fixed operations: Service and parts workflows in the connected suite.
- Digital retail: Online-to-store buying and F&I experiences.
- Integrations: Automotive ecosystem and manufacturer-oriented connections.
CDK Global Auto Dealer Software
Unified auto dealer software powering customer support and dealership operations
Updated August 5, 2026
CDK Global Auto Dealer Software Overview
CDK Global provides a broad automotive retail technology platform spanning dealer management, CRM, fixed operations, digital retail and customer-engagement workflows. The current automotive page positions the product as a connected suite for dealerships and directs buyers to contact sales for package scope and pricing.
Key Features
Pricing
| Plan | Price | Included / notes |
|---|---|---|
| CDK automotive platform | Custom quote | CRM, DMS, fixed operations, digital retail and other dealership suites |
CDK directs dealerships to its automotive sales team; no public price is displayed on the current first-party page.
Pricing source: https://www.cdkglobal.com/automotive
Pros
| Competitor | Comparison |
|---|---|
| Dealertrack | CDK covers a broad connected automotive suite, including fixed operations and digital retail alongside DMS workflows. |
| Reynolds & Reynolds | The platform is designed for large dealership and manufacturer-oriented operations that need many connected modules. |
| Tekion | CDK’s established ecosystem and integrations can be attractive to stores that prioritize breadth over a minimal interface. |
Cons
| Competitor | Comparison |
|---|---|
| Dealertrack | The broad suite can bring more implementation and training complexity than a focused product. |
| Reynolds & Reynolds | Dealers may face legacy-process friction and higher switching costs in a large ecosystem. |
| Tekion | CDK’s established stack may feel less cloud-native and less open than Tekion’s newer architecture. |
Reviews
- G2 (4.0/5 from 116 reviews): Current feedback covers accounting, integrations and breadth, alongside complaints about legacy interface and outages.
- Software Advice and Capterra are retained for additional qualitative context.
