- Privacy compliance: Privacy rights, consent, data mapping and DSAR workflows.
- F&I and advertising: Ad analysis, DealCheck AI and deal-jacket audits.
- Cybersecurity: Safeguards Rule, endpoint, email and incident-response services.
- Training: Automated regulatory and workforce training libraries.
- Policy management: Procedures, checklists and compliance evidence.
ComplyAuto
Automated compliance and risk management platform built specifically for auto dealerships
Updated August 11, 2026
ComplyAuto Overview
ComplyAuto gives automotive dealerships one place to manage recurring compliance work. Its tools cover customer privacy, data security, advertising, deal paperwork, staff training and workplace safety, with workflows made for dealership rules.
Teams can respond to privacy requests, review website cookies and ads, check deal jackets, train employees, monitor vendors and document FTC Safeguards Rule tasks. ComplyAuto works alongside the dealership’s DMS, CRM and website instead of replacing the systems used to sell and service vehicles.
Key Features
Pricing
| Plan | Price | Included / notes |
|---|---|---|
| ComplyAuto platform | Custom quote | Privacy, cybersecurity, advertising/F&I and regulatory compliance workflows |
ComplyAuto does not publish self-serve plan prices. The proposal should spell out covered rooftops, compliance modules, cybersecurity work, training, policy support and implementation responsibilities.
Pricing source: ComplyAuto website
Pros
| Competitor | Where this tool may fit better |
|---|---|
| DealerCenter | ComplyAuto is purpose-built for privacy, cybersecurity, advertising and F&I compliance rather than general dealership operations. It can add a dedicated control layer while DealerCenter continues to handle inventory, deals and accounting. |
| CDK Global | If CDK Global is on the shortlist, a dealership can use ComplyAuto to concentrate policy, training and safeguards work instead of treating compliance as a small feature inside a large platform. That specialization may give compliance staff clearer ownership and documentation. |
| ProMax | Next to ProMax, ComplyAuto reaches beyond credit and desking into privacy programs, cybersecurity, workforce training and policy management. It is the more relevant choice when the risk brief spans the dealership organization, not only the sales and F&I transaction. |
Cons
| Competitor | Where the rival may have the edge |
|---|---|
| DealerCenter | DealerCenter runs core dealership processes that ComplyAuto deliberately leaves alone. A small dealer wanting inventory, accounting, BHPH and compliance capabilities from a principal operating vendor may prefer the wider set of tools and fewer system boundaries. |
| CDK Global | In practical terms, CDK Global is stronger on this point. CDK can place compliance-related controls within a much wider dealership environment and existing enterprise relationship. ComplyAuto requires its own setup and integrations, which may add coordination for a group already standardized on CDK. |
| ProMax | ProMax ties credit reports, identity checks, desking, forms and eSign directly to the retailing process. Dealers whose main concern is transaction-level credit and F&I control may prefer that day-to-day connection to ComplyAuto’s wider compliance program. |
Reviews
Reddit r/msp: In a discussion about the FTC Safeguards Rule, one commenter said ComplyAuto was a "pretty good solution" at a "very reasonable price" and reported using it at multiple dealerships. That is relevant operating experience, but it is still one anecdote from an identifiable discussion rather than a scored review sample.
