- DMS: Inventory, deal management, lenders, contracts and mobile access.
- BHPH: Portfolio management, payments and credit reporting.
- CRM: Leads, campaigns, appointments, messaging and call tools.
- Recon and service: Reconditioning status, parts/costs and service-bay work orders.
- Pricing modules: Websites, valuations, credit and compliance services are add-ons.
Dealercenter Dealer Management System
All-in-one cloud dealer management system with CRM and customer communications
Updated August 11, 2026
Dealercenter Dealer Management System Overview
DealerCenter is a web and mobile dealership management system for independent auto dealers, including retail, wholesale and Buy Here Pay Here operations. It brings desking, deal files, credit applications, lender decisions, forms, titling, accounting and payments into one working record.
The wider platform also manages vehicle inventory, leads and customer messages, service and reconditioning work, dealer websites and BHPH portfolios. DealerCenter is built for the staff running the store, while its website and marketing tools publish inventory for shoppers to see.
Key Features
Pricing
| Plan | Price | Included / notes |
|---|---|---|
| Dealer Management System | $99/month | Unlimited users, inventory, lender access, contracts/forms and mobile access |
| Buy Here Pay Here | $50/month | Portfolio management, payments and credit-bureau reporting |
| Integrated Accounting | $99/month | General ledger, expenses, reconciliations and dealership reporting |
| Reconditioning | $99/month | Recon assignments, timelines, parts, costs and vendor work |
| Service Bay | $99/month | Service jobs, work orders, technicians and repair history |
| CRM Plus | $99/month | Lead management, campaigns, appointments and messaging |
| CRM Pro | $199/month | CRM Plus with call recording, workflows and implementation |
| AI Sales Agent | $99/month | AI lead response and follow-up sequences |
The table shows representative monthly modules, not every available charge. Credit reports, valuation data, websites, digital marketing and other usage-based services can change the full monthly bill.
Pricing source: DealerCenter pricing
Pros
| Competitor | Where this tool may fit better |
|---|---|
| Autofunds | DealerCenter publishes a current menu for DMS, accounting, CRM, BHPH, reconditioning and service modules. Buyers can see how the platform expands by department, whereas Autofunds mixes setup charges with optional data services. |
| Frazer | Where Frazer is the other option, browser and mobile access, lender connections and a broad add-on catalog make DealerCenter attractive to a growing independent dealership. It offers more ways to extend the system without moving from a traditional desktop installation to hosted access. |
| DealerClick | Set against DealerClick, DealerCenter documents a wider set of current day-to-day modules, including reconditioning, service bay, credit and compliance products. That breadth can reduce the number of separate vendors a dealership needs as its process becomes more complex. |
| Dealertrack | DealerCenter is packaged for independent dealers and provides public starting prices for many modules. A smaller store can establish a realistic shortlist before speaking to sales instead of entering the enterprise quote process used for Dealertrack DMS. |
Cons
| Competitor | Where the rival may have the edge |
|---|---|
| Autofunds | Autofunds may be easier to understand for a dealer that only needs inventory, deals, F&I and customer records. DealerCenter’s long module list and usage-based services demand careful scoping to avoid comparing a base DMS price with an incomplete total. |
| Frazer | For everyday work, Frazer places core used-car DMS, BHPH and accounting functions in a straightforward subscription. A dealership that values a familiar all-in operating package may prefer it to selecting and budgeting several DealerCenter modules. |
| DealerClick | DealerClick serves auto, RV and powersports dealers and may better match a business outside DealerCenter’s typical independent-auto pattern. Its quote-based model is less transparent, but the product scope could fit specialized inventory and service needs more closely. |
| Dealertrack | Before making the switch, Dealertrack is built for larger, connected dealership operations and the wider Cox Automotive environment. Franchise groups requiring extensive service, reporting or ecosystem integration may find DealerCenter’s independent-dealer focus too limited. |
Reviews
G2: DealerCenter has a 4.6 out of 5 aggregate from 37 reviews. Feedback often mentions support, inventory and BHPH work, alongside reservations about navigation and lender coverage. The sample is large enough to show recurring themes, though each dealership’s module mix can change the experience.
Software Advice: This profile adds detail on accounting and day-to-day dealer operations. It is most useful for reading specific workflows and service experiences rather than creating a second aggregate from the same general review pool.
