- DMS: Inventory, deal management, lenders, contracts and mobile access.
- BHPH: Portfolio management, payments and credit reporting.
- CRM: Leads, campaigns, appointments, messaging and call tools.
- Recon and service: Reconditioning status, parts/costs and service-bay work orders.
- Pricing modules: Websites, valuations, credit and compliance services are add-ons.
Dealercenter Dealer Management System
All-in-one cloud dealer management system with CRM and customer communications
Updated August 5, 2026
Dealercenter Dealer Management System Overview
DealerCenter is a web and mobile dealership platform with DMS, inventory, CRM, BHPH, accounting, recon, service-bay, websites and credit/compliance add-ons. Its current pricing page lists the DMS at $99/month and separately prices major modules, with unlimited users, training and support highlighted.
Key Features
Pricing
| Plan | Price | Included / notes |
|---|---|---|
| Dealer Management System | $99/month | Unlimited users, inventory, lender access, contracts/forms and mobile access |
| Buy Here Pay Here | $50/month | Portfolio management, payments and credit-bureau reporting |
| Integrated Accounting | $99/month | General ledger, expenses, reconciliations and dealership reporting |
| Reconditioning | $99/month | Recon assignments, timelines, parts, costs and vendor work |
| Service Bay | $99/month | Service jobs, work orders, technicians and repair history |
| CRM Plus | $99/month | Lead management, campaigns, appointments and messaging |
| CRM Pro | $199/month | CRM Plus with call recording, workflows and implementation |
| AI Sales Agent | $99/month | AI lead response and follow-up sequences |
Representative current modules are shown; the first-party pricing page has additional credit, valuation, website and report fees.
Pricing source: https://www.dealercenter.com/pricing/
Pros
| Competitor | Comparison |
|---|---|
| Autofunds | DealerCenter publishes modular DMS, BHPH, CRM and accounting prices, making its add-on scope easier to compare. |
| Frazer | Its web/mobile design and lender connectivity suit dealers that want browser access and integrated services. |
| DealerClick | DealerCenter offers a broader module catalog, including recon, service bay, credit and compliance services. |
Cons
| Competitor | Comparison |
|---|---|
| Autofunds | The number of modules and per-service fees can make the package harder to price than a simple setup-fee DMS. |
| Frazer | Some independent dealers may prefer Frazer’s single core subscription instead of selecting multiple add-ons. |
| DealerClick | Dealers wanting the lightest website/CRM footprint may find DealerCenter’s catalog more than they need. |
Reviews
- G2 (4.6/5 from 37 reviews): Current feedback emphasizes support, inventory and BHPH workflows, with some comments about navigation and lender coverage.
- Software Advice and the Apple listing are retained for qualitative product context.
