- All-in-One DMS: Single-entry system covering desking, CRM, inventory, accounting, and reporting.
- BHPH & LHPH Financing: Built-in tools for in-house financing, recurring payments, and collections.
- Inventory Management: Advanced pricing tools with direct Kelley Blue Book (KBB) integration.
- Integrated CRM: Manage leads, communications, and customer lifecycle from prospect to sale.
- Dealer Websites: High-performance, SEO-optimized dealer websites with PWA functionality.
- Credit & Compliance Tools: Soft credit pulls, OFAC checks, and multi-bureau credit integrations.
- Mobile Management: Secure mobile access for desking deals, inventory, and communications.
- Reports & Analytics: Unlimited historical reports with exportable PDF and CSV formats.
Dealerclick Dealer Management System
All-in-one cloud dealer management system for independent dealerships
Updated February 27, 2026
Dealerclick Dealer Management System Overview
DealerClick DMS is a cloud-based dealer management system built for independent auto, RV, motorcycle, and powersports dealerships. It combines inventory management, desking, CRM, BHPH/LHPH financing, dealer websites, and reporting into a single platform.
Designed to be affordable and easy to use, DealerClick emphasizes mobility, compliance, and integrations with lenders, credit bureaus, and industry partners.
Key Features
Pricing
| Plan | Price | Featured |
|---|---|---|
| DealerClick DMS | Custom Quote (Contact Sales) | All-in-one DMS platform, BHPH/LHPH support, No long-term contracts |
Pros
Competitor |
Pros |
|---|---|
| DealerCenter | Compared to DealerCenter, DealerClick is often more affordable for independent dealers and bundles more features into a single platform. Users highlight its simpler interface and faster onboarding, especially for BHPH dealers who want desking, payments, and collections tightly integrated without paying for multiple add-ons. |
| Reynolds & Reynolds | DealerClick offers a lighter, cloud-first alternative to Reynolds & Reynolds, with less complexity and lower cost. Independent dealers benefit from quicker setup, mobile access, and fewer long-term commitments, making it more flexible for smaller operations. |
| CDK Global | Versus CDK Global, DealerClick is easier to use and better suited for non-franchise dealerships. Its pricing model and focus on essential features reduce overhead, while still supporting financing models like BHPH and rent-to-own. |
| AutoManager | DealerClick provides a more modern UI and stronger integrations than AutoManager. Dealers often prefer DealerClick for its built-in CRM, lender access, and website tools, reducing the need for third-party software. |
| Frazer | Compared to Frazer, DealerClick delivers broader functionality in a single system, including dealer websites and advanced credit tools. Its cloud-based design and mobile management give it an edge for dealerships that need remote access and scalability. |
Cons
Competitor |
Cons |
|---|---|
| DealerCenter | DealerClick may lack some of DealerCenter’s deeper accounting and OEM-focused integrations. Larger dealerships that require advanced accounting workflows or franchise-level reporting might find DealerClick less comprehensive. |
| Reynolds & Reynolds | Compared to Reynolds & Reynolds, DealerClick does not offer the same enterprise-grade depth or long-established ecosystem. Very large or franchise dealerships may miss certain legacy tools and highly specialized modules. |
| CDK Global | DealerClick is more focused on independent dealers, so it may not fully match CDK Global’s extensive franchise OEM integrations. Dealership groups with complex, multi-rooftop needs may find limitations. |
| AutoManager | While more modern, DealerClick can require initial training to fully utilize its desking and BHPH features. AutoManager’s simpler scope may feel easier for very small dealerships with minimal processes. |
| Frazer | DealerClick’s broader feature set can feel heavier than Frazer for dealers who only need basic inventory and sales tracking. Some users may find Frazer faster to master for very small, cash-only operations. |
Reviews
- Capterra Review (Rating: 4/5): The interface feels easy to use and covers the basic functionality needed to run a dealership. The data collection process comes across as clear and concise, which helps staff manage daily operations without confusion.
- apple.com Review: The mobile app lets staff scan and decode VINs, capture IDs, upload photos, and sync vehicles to the website within minutes. Built-in CRM tools support automated texts and emails, and features like viewing “True Market Value” and managing appraisal lists give dealers tight control over inventory and leads directly from a phone.
- SourceForge Review (Rating: 5/5): One owner who used Dealerclick Dealer Management System daily for over two years highlights its affordability, smooth QuickBooks interface, and excellent support. The team completed setup for Accounting, Parts & Service within a week and reports zero issues since switching from other DMS platforms.
- softwaresuggest.com Review: A verified admin praises Dealerclick Dealer Management System for its “great technology,” integrated lenders interface, and powerful BHPH tools, along with automated advertising and integrated website and mobile apps. Strong support and ease of use earn high marks, though the reviewer wants more parts added to the interface to better serve the parts department.
