- Inventory: Vehicle data, appraisals, photos, pricing and listings.
- CRM: Lead tracking, automated messaging and customer records.
- DMS operations: Accounting, parts/service and deal workflows.
- BHPH: Buy-here-pay-here and lender-oriented workflows.
- Mobile access: VIN scanning, IDs, photos and vehicle synchronization.
Dealerclick Dealer Management System
All-in-one cloud dealer management system for independent dealerships
Updated August 11, 2026
Dealerclick Dealer Management System Overview
DealerClick is a cloud-based DMS for independent auto, RV, motorcycle, trailer and powersports dealers. It supports retail, wholesale, Buy Here Pay Here, Lease Here Pay Here, leasing and rent-to-own workflows through desktop and mobile access.
The system joins desking, inventory, CRM, contracts and forms, credit and compliance checks, titles and temporary tags, payment collection, reporting and customer communication. It can also support dealer websites and marketing. Its focus is running independent dealerships and their financing workflows rather than manufacturer-level enterprise operations.
Key Features
Pricing
| Plan | Price | Included / notes |
|---|---|---|
| DealerClick DMS | Custom quote | Web-based DMS with inventory, CRM, accounting, BHPH and website integrations |
DealerClick publishes product scope but no dollar rate card. Ask for the DMS, accounting, website, BHPH, support, setup and data-conversion costs as separate quote lines.
Pricing source: DealerClick website
Pros
| Competitor | Where this tool may fit better |
|---|---|
| Autoclick | Next to Autoclick, DealerClick reaches beyond website-led merchandising into accounting, BHPH, parts, service and wider dealership management. A store expecting the same system to support the deal and back office has more room to grow. |
| DealerCenter | Buyers considering DealerCenter will see a different approach. Dealerships can approach DealerClick as one DMS spanning inventory, customers, accounting and day-to-day processes. That can be appealing when a modular catalog would create too many separate purchasing and configuration decisions. |
| Frazer | Web and mobile processes give DealerClick a more browser-oriented access pattern for distributed staff. Frazer offers hosted access, but teams seeking a contemporary web experience may find DealerClick’s delivery model closer to their expectations. |
| AutoManager | DealerClick includes accounting, BHPH and parts or service scope within its DMS story. AutoManager has strong separate products for DMS, websites and CRM, while DealerClick may better suit a dealer seeking more back-office functions under one name. |
Cons
| Competitor | Where the rival may have the edge |
|---|---|
| Autoclick | Autoclick is easier to consider when the real need is a dealer website, inventory publishing, leads and credit applications. DealerClick’s day-to-day depth introduces more software than a lean sales-only team may want to configure. |
| DealerCenter | When the details matter, DealerCenter publishes module prices and clearer current packaging, allowing a buyer to model several configurations before a demo. DealerClick’s quote-only route makes budget and scope comparisons dependent on the sales process. |
| Frazer | Frazer offers transparent desktop and hosted starting points plus an established independent used-car process. DealerClick buyers need a quote and should test whether its web and mobile promise delivers the forms, accounting and support experience their store expects. |
| AutoManager | Looking beyond the headline, AutoManager provides visible starting prices and a clearly advertised DMS-and-website bundle. A dealer prioritizing budget predictability, website marketing or a separate automotive CRM can compare those choices more easily than DealerClick’s private package. |
Reviews
Capterra: DealerClick has a 4.0 out of 5 aggregate from 16 reviews. The sample covers inventory, CRM and wider DMS use, but it is still modest for a product that spans several dealership departments.
SourceForge: The listing offers additional comments on setup and support without a separate score used here. Buyers should look for reviews that match their dealership type because auto, RV and powersports operations may use different parts of the platform.
