- Market pricing: Compare vehicles, prices and historical market data.
- Inventory listings: Create and distribute vehicle listings and ads.
- Appraisals: Support acquisition and vehicle-value decisions.
- Merchandising: Manage photos, descriptions and online presentation.
- Recon modules: Optional workflows for vehicle reconditioning.
Dealerslink
AI-powered inventory and pricing software for modern auto dealerships
Updated August 11, 2026
Dealerslink Overview
DealersLink is an inventory and vehicle-sourcing platform for franchise and independent dealerships. It uses market data, store history and local demand to guide stocking, appraisals, competitive positioning, merchandising and reconditioning for new and used vehicles.
Dealers can scan VINs, compare valuation guides, monitor competing vehicles, distribute listings and trade stock through a dealer-to-dealer marketplace. AI tools suggest what to acquire, how to position it and when to move it. DealersLink connects with existing DMS and CRM systems, strengthening inventory work without replacing the dealership’s operating system.
Key Features
Pricing
| Plan | Price | Included / notes |
|---|---|---|
| Used-car inventory & pricing | Custom quote | Market pricing, listings, appraisals and merchandising |
| New-car inventory & pricing | Custom quote | New-vehicle market and inventory workflows |
| À la carte modules | Custom quote | Appraisals, marketplace, merchandising and recon modules |
DealersLink sells contact-priced packages and optional modules. The quote should identify rooftops, inventory volume, market-data products, appraisal tools, merchandising services and any recon add-ons.
Pricing source: DealersLink pricing
Pros
| Competitor | Where this tool may fit better |
|---|---|
| DealerCenter | Set against DealerCenter, DealersLink concentrates on acquisition, appraisals, market pricing, merchandising and recon instead of trying to run every dealership department. It can strengthen the inventory process without forcing a dealer to replace a working DMS. |
| vAuto | vAuto is the other option here. DealersLink addresses the same inventory and market decisions with a modular set of dealer-focused tools. Stores should compare data coverage and process fit, but DealersLink is a credible alternative when acquisition and merchandising are the central problem. |
| AutoManager | Against AutoManager, a dealership can add DealersLink as a specialized inventory layer beside its current management system. That approach preserves existing deal, accounting and CRM processes while giving used-vehicle staff deeper market and merchandising tools. |
Cons
| Competitor | Where the rival may have the edge |
|---|---|
| DealerCenter | DealerCenter can carry inventory into deals, accounting, BHPH, service and compliance within one day-to-day platform. DealersLink stops at the inventory and merchandising boundary, leaving the dealership to integrate and pay for another DMS. |
| vAuto | Before making the switch, vAuto may have the edge for dealerships already using Cox Automotive products or relying on its particular market dataset and processes. DealersLink’s contact-priced modules require a demonstration to establish whether equivalent tools and coverage are included. |
| AutoManager | AutoManager supplies DMS, website and CRM products, so it can manage customers and transactions as well as vehicle presentation. DealersLink is deliberately narrower and cannot replace those operating functions for a store seeking vendor consolidation. |
Reviews
Software Advice: The profile lists 43 user reviews centered on market pricing, inventory and merchandising workflows. That count gives buyers a reasonable pool of experiences to read, but the accessible page does not provide a stable aggregate used here. Pay particular attention to comments about data accuracy, module boundaries and support for the store’s inventory process.
