- Sales operations: Deal, customer and business-office workflows.
- Service operations: Service follow-up and fixed-operations connectivity.
- Compliance: Contract processing and compliance management.
- Reporting: Operational and financial reporting.
- Ecosystem: Cox Automotive integrations and connected products.
Dealertrack Dealer Management System
Cloud-based dealer management system with integrations and industry-leading support
Updated August 5, 2026
Dealertrack Dealer Management System Overview
Dealertrack DMS is Cox Automotive’s dealership-management product for sales, service, business-office, compliance and reporting workflows. The current first-party product route is contact-led and protected by a sign-in/marketing stack, so no public price is asserted here.
Key Features
Pricing
| Plan | Price | Included / notes |
|---|---|---|
| Dealertrack DMS | Custom quote | Cloud dealership management, sales/service/business-office workflows, compliance and reporting |
The current Cox Automotive page is contact-led and does not expose a public numeric DMS rate.
Pricing source: https://us.dealertrack.com/products/dealer-management-system/
Pros
| Competitor | Comparison |
|---|---|
| DealerCenter | Dealertrack targets larger connected operations with deep service, sales and business-office workflows. |
| CDK Global | Cox’s ecosystem and compliance/reporting integrations are useful for multi-department dealership operations. |
| Tekion | Dealertrack’s established operating model can appeal to teams that value proven DMS processes over a newer cloud-native stack. |
Cons
| Competitor | Comparison |
|---|---|
| DealerCenter | Dealertrack’s enterprise orientation can be more than a small independent dealer needs. |
| CDK Global | Implementation, training and integration work may be substantial for multi-department deployments. |
| Tekion | The current product route does not publish a numeric price, so buyers must request a quote before comparing total cost. |
Reviews
- G2 (4.4/5 from 43 reviews): Current feedback covers training, logical operations and reporting, with some complaints about clicks and historical-report limits.
- Software Advice and Capterra are retained for additional qualitative context.
