- Sales operations: Deal, customer and business-office workflows.
- Service operations: Service follow-up and fixed-operations connectivity.
- Compliance: Contract processing and compliance management.
- Reporting: Operational and financial reporting.
- Ecosystem: Cox Automotive integrations and connected products.
Dealertrack Dealer Management System
Cloud-based dealer management system with integrations and industry-leading support
Updated August 11, 2026
Dealertrack Dealer Management System Overview
Dealertrack DMS is Cox Automotive’s dealership-management product for connected, multi-department operations. It supports sales, service, business-office and reporting work within the wider Cox Automotive ecosystem.
Contract processing and compliance tools help teams move a deal through dealership procedures. Operational and financial reporting gives managers a view of activity across departments.
Key Features
Pricing
| Plan | Price | Included / notes |
|---|---|---|
| Dealertrack DMS | Custom quote | Cloud dealership management, sales/service/business-office workflows, compliance and reporting |
Dealertrack DMS is priced by quote. Buyers should separate software modules, Cox ecosystem connections, implementation, data migration, training and ongoing support before comparing proposals.
Pricing source: Dealertrack DMS
Pros
| Competitor | Where this tool may fit better |
|---|---|
| DealerCenter | Alongside DealerCenter, Dealertrack is designed for connected sales, service and business-office work at a larger organizational scale. Franchise and multi-department dealerships may value its enterprise processes and Cox Automotive relationships beyond the needs of an independent-dealer platform. |
| CDK Global | Choosing CDK Global means taking a different route. The Cox Automotive ecosystem can be a deciding advantage for groups already using related retail, inventory or lender products. Dealertrack may reduce integration uncertainty when those connections matter more than choosing the broadest standalone suite. |
| Tekion | Unlike Tekion, Dealertrack’s established DMS operating model and market history can reassure teams that prefer proven dealership processes. A group wary of redesigning work around a newer cloud-native platform may find that familiarity easier to absorb. |
Cons
| Competitor | Where the rival may have the edge |
|---|---|
| DealerCenter | DealerCenter publishes starting prices and modular packages aimed at independent dealers. A small store can buy closer to its actual scope, while Dealertrack’s enterprise quote process and setup demands may be excessive. |
| CDK Global | Against CDK Global, the drawback is clear. CDK offers a wider connected suite across CRM, digital retail, customer engagement and fixed operations. Dealer groups seeking one expansive platform relationship may find more breadth there, though both products still require detailed proposals. |
| Tekion | Tekion’s cloud-native architecture, real-time shared data and open APIs offer a newer technical foundation. Dealertrack may feel more conventional to an organization pursuing fewer legacy handoffs and more flexible integration patterns. |
Reviews
G2: Dealertrack DMS has a 4.4 out of 5 aggregate from 43 reviews. Users discuss training, logical operating flows and reporting, with some criticism of click-heavy tasks and limits in historical reports. Module selection and Cox integrations can make one dealership’s experience quite different from another’s.
Software Advice: The profile adds qualitative detail on dealership workflow and service. Use it to inspect comments that match the departments in scope rather than treating it as a separate score to combine with G2.
