- Dealer management: Portfolio includes DMS technology for dealership operations.
- Customer data: CDP and multichannel journey-building capabilities.
- Reporting: Vehicle-sales data and market reporting.
- Inventory merchandising: Dealer Specialties photography and presentation.
- Professional services: Implementation and ongoing dealership guidance.
Dominion Dealer Solutions
Comprehensive automotive dealership software for data, DMS, and marketing efficiency
Updated August 5, 2026
Dominion Dealer Solutions Overview
Dominion Dealer Solutions is a portfolio of dealership technology businesses covering dealer management, customer-data and multichannel marketing, sales-data reporting, inventory merchandising and professional services. The current corporate site describes solution families rather than a single self-serve product or public price.
Key Features
Pricing
| Plan | Price | Included / notes |
|---|---|---|
| Dominion dealership solutions | Custom quote | Dealer management, data/reporting, marketing automation and inventory merchandising |
The current corporate site describes solution families but publishes no public price; the old $0 VUE Core row was removed.
Pricing source: https://www.drivedominion.com/
Pros
| Competitor | Comparison |
|---|---|
| CDK Global | Dominion brings multiple dealership technology businesses under one portfolio, from DMS to reporting and merchandising. |
| DealerCenter | Its data/reporting and marketing businesses can be paired with a dealer’s existing operational system. |
| ProMax | Dominion’s portfolio is broader than ProMax’s credit-driven retailing focus, covering data, inventory and professional services. |
Cons
| Competitor | Comparison |
|---|---|
| CDK Global | The portfolio is not one simple self-serve product and can require sales guidance to identify the right component. |
| DealerCenter | Buyers seeking a single transparent DMS rate card will not find one on the current corporate site. |
| ProMax | Dominion’s broad mix of businesses can mean more vendor and implementation coordination than a focused retailing tool. |
Reviews
- Apple App Store (4.2/5 from 10 ratings): VinMotion is a Dealer Specialties appraisal/inventory app within the wider Dominion portfolio; the small app sample must not be treated as a rating for every Dominion product.
