- Inventory: VIN decoding, costs, photos and inventory reports.
- Sales processing: Deal entry, contracts, forms and payments.
- BHPH: In-house financing and payment tracking.
- Accounting: Full accounting suite and dealership reports.
- Hosted option: Cloud-hosted database for access across locations.
Frazer DMS
Affordable dealer management software built for independent auto dealerships
Updated August 11, 2026
Frazer DMS Overview
Frazer is a dealer management system built for independent used-car dealerships. It handles inventory, desking and sales processing, forms, financing workflows, Buy Here Pay Here accounts, accounting and operational reports from one dealership database.
The software supports VIN decoding, vehicle photos, listing feeds, lender and F&I connections, customer payments and compliance forms. Frazer can run on dealership computers or through its hosted environment, but its focus remains the day-to-day back office of an independent store.
Key Features
Pricing
| Plan | Price | Included / notes |
|---|---|---|
| Desktop Frazer | $129/month | Inventory, sales processing, forms, BHPH, accounting and access from anywhere |
| Hosted Frazer | Starting at $199/month | Cloud-hosted database and location independence |
| Quarterly subscription | $387/quarter | Desktop subscription billing option |
| Annual subscription | $1,299/year | Annual desktop subscription; official page notes a $249 discount |
Desktop subscriptions are available monthly, quarterly or annually, while hosted service starts at a higher monthly amount. Confirm optional integrations and hosting requirements before comparing the headline plan prices.
Pricing source: Frazer pricing
Pros
| Competitor | Where this tool may fit better |
|---|---|
| DealerCenter | Frazer includes inventory, sales, forms, BHPH and accounting in recognizable core subscriptions. An independent used-car dealer can cover the central operation without selecting from DealerCenter’s larger menu of monthly modules and services. |
| AutoFunds | The choice between desktop and hosted plans gives Frazer a clear recurring-cost structure. Dealers that prefer an established DMS process may find it easier to budget than Autofunds’ combination of setup fees and ongoing data charges. |
| DealerClick | Buyers considering DealerClick will see a different approach. Frazer’s long independent-dealer focus and extensive forms and accounting coverage make it a practical choice for a conventional used-car lot. Its public pricing also gives buyers a firm starting point before they discuss optional integrations. |
| AutoManager | Core DMS, BHPH and accounting capabilities are bundled into Frazer’s principal plans. A store focused on running used-car transactions may prefer that arrangement to assembling AutoManager’s separately positioned DMS, website and CRM products. |
Cons
| Competitor | Where the rival may have the edge |
|---|---|
| DealerCenter | DealerCenter offers a browser and mobile platform with wider lender, credit, service, recon and compliance modules. Dealers planning to add those processes may accept its more complicated pricing in exchange for a wider expansion path. |
| AutoFunds | For a team deciding, Autofunds is browser-based and supports multi-location access without centering the process on a desktop installation. Frazer’s hosted option helps remote users, but teams should test whether it feels as natural across locations and devices. |
| DealerClick | DealerClick promotes web and mobile access across a deeper set of dealership processes. Staff expecting a modern browser interface may prefer that delivery model, especially if they are sensitive to the dated look noted in some Frazer reviews. |
| AutoManager | Looking at the trade-off, AutoManager has stronger first-party website marketing and automotive CRM options around its DMS. Frazer covers the operating basics well, but dealerships prioritizing online merchandising, marketplace posting and structured lead follow-up may need more add-ons. |
Reviews
G2: Frazer has a 3.9 out of 5 aggregate from 12 reviews. Users praise access to inventory and finance functions but also mention the learning curve and an interface that feels dated. The small sample makes those themes more useful than the average alone.
Reddit r/askcarsales: A dealer carrying about 40 vehicles called Frazer "solid" and said it covered the store’s needs, while also describing it as "antiquated as hell." That combination is a helpful warning: functional coverage can be good even when staff find the workflow hard to learn.
