- Inventory: VIN decoding, costs, photos and inventory reports.
- Sales processing: Deal entry, contracts, forms and payments.
- BHPH: In-house financing and payment tracking.
- Accounting: Full accounting suite and dealership reports.
- Hosted option: Cloud-hosted database for access across locations.
Frazer DMS
Affordable dealer management software built for independent auto dealerships
Updated August 5, 2026
Frazer DMS Overview
Frazer is a desktop and hosted dealer-management system used by independent used-car dealers. The official pricing page lists a $129/month desktop plan and hosted service starting at $199/month, with inventory, sales, forms, BHPH, accounting and integrations. The hosted option adds location independence through a cloud database.
Key Features
Pricing
| Plan | Price | Included / notes |
|---|---|---|
| Desktop Frazer | $129/month | Inventory, sales processing, forms, BHPH, accounting and access from anywhere |
| Hosted Frazer | Starting at $199/month | Cloud-hosted database and location independence |
| Quarterly subscription | $387/quarter | Desktop subscription billing option |
| Annual subscription | $1,299/year | Annual desktop subscription; official page notes a $249 discount |
BHPH, accounting and retail-installment functions are included in the official comparison; optional integrations are separate.
Pricing source: https://www.frazer.com/frazer-pricing
Pros
| Competitor | Comparison |
|---|---|
| DealerCenter | Frazer’s $129 desktop plan includes core DMS, BHPH and accounting functions without a large add-on catalog. |
| AutoFunds | Frazer’s clear desktop/hosted choices are straightforward for independent dealers that prefer a traditional DMS workflow. |
| DealerClick | The system’s long operating history and broad forms/accounting coverage can appeal to small used-car lots. |
Cons
| Competitor | Comparison |
|---|---|
| DealerCenter | DealerCenter offers more browser/mobile modules and integrated lender/credit services. |
| AutoFunds | Frazer’s desktop orientation can feel less streamlined for remote or multi-location teams. |
| DealerClick | The interface and workflow are established but may require more training for staff expecting a modern cloud UI. |
Reviews
- G2 (3.9/5 from 12 reviews): Current feedback praises inventory/finance access while noting learning curve and dated interface.
- Reddit r/askcarsales: A dealer with about 40 vehicles called Frazer “solid” but “antiquated as hell.” Apify and PullPush matched post 1iy7ihx and subreddit askcarsales.
