- Inventory: Floor plans, reconditioning, photos and website integration.
- Customer management: Profiles, references, privacy letters and OFAC checks.
- Desking: Cash, wholesale, outside finance, BHPH, lease and rent-to-own deals.
- Forms: Printing, scanning, document retention and custom forms.
- Collections and reports: Payments, collections, reporting and letter tools.
InterActive DMS
Affordable cloud-based dealer management software for independent used car dealerships
Updated August 11, 2026
InterActive DMS Overview
InterActive DMS is a cloud-based dealership management system for independent used-car dealers. It organizes inventory, customer records, desking, forms and document storage, with access from any computer that has an internet connection.
Staff can structure cash, wholesale, outside-finance, BHPH, lease and rent-to-own deals. Payments and collections, reports, letter writing and website data feeds extend the workflow beyond the sale, while configurable fields and user controls adapt the system to each dealership.
Key Features
Pricing
| Plan | Price | Included / notes |
|---|---|---|
| Platform subscription | $200/month | Cloud installation, unlimited licenses and up to five legal/custom forms per year |
| Professional services | $150/hour | Configuration, training and setup assistance |
| Website hosting | $100/month | Dealer website hosting integrated with DMS inventory |
| Inventory feeds | $50/month | Autotrader and major-marketplace feeds |
The $200 platform subscription does not include every deployment cost. Professional services, website hosting and inventory feeds are separately priced, and the agreement renews annually.
Pricing source: InterActive DMS pricing
Pros
| Competitor | Where this tool may fit better |
|---|---|
| DealerCenter | Buyers considering DealerCenter will see a different approach. InterActive DMS gives small independent dealerships a $200 monthly platform and unlimited licenses rather than a long per-module menu. That can make the core software easier to budget for a team with several users. |
| Dealertrack | Desking, BHPH, leasing, rent-to-own, payments and collections are aimed at independent-dealer business models. A small lot does not have to adopt the enterprise processes and ecosystem expected around Dealertrack. |
| Frazer | Choosing Frazer means taking a different route. InterActive combines cloud-hosted access with a long-running independent-dealer process and publishes separate service fees. Teams that want remote access without choosing between desktop and hosted editions may find the model clearer. |
| AutoManager | Unlike AutoManager, unlimited licenses are included in InterActive’s core platform, and the product keeps desking, payments, collections and reporting together. That can be simpler for a multi-user store than combining distinct DMS, website and CRM subscriptions. |
Cons
| Competitor | Where the rival may have the edge |
|---|---|
| DealerCenter | DealerCenter offers wider mobile, lender, credit, service, recon and compliance options. InterActive is Windows-oriented and publishes a smaller integration ecosystem, which may constrain a dealership trying to modernize several departments. |
| Dealertrack | Looking at the trade-off, Dealertrack is built for franchise and multi-department operations with deeper reporting for large groups and connected services. InterActive’s independent-dealer focus and flat core package are unlikely to meet those larger organizational requirements. |
| Frazer | Frazer offers lower published entry points and an extensive independent used-car forms and accounting process. InterActive’s professional services, website hosting and inventory feeds cost extra, so its $200 headline is not automatically the lower total. |
| AutoManager | From the buyer’s side, AutoManager provides stronger public options for dealer websites, marketplace posting and a dedicated automotive CRM. InterActive covers the operating core, but a store prioritizing digital merchandising and structured lead nurturing may find more depth in AutoManager’s product family. |
Reviews
CrowdReviews: The profile contains one qualitative review discussing sales, inventory, leasing and rent-to-own workflows at an affordable cost. A single review cannot support an aggregate judgment, especially for software with separately priced setup and hosting work. Ask for references from Windows-based independent dealerships with a similar business model.
