- Complete CRM: CRM, inventory, websites, desking and credit in one workflow.
- Desking: Rates, rebates, incentives and payment presentation.
- Credit and compliance: OFAC, MLA, disclosures, risk pricing and document storage.
- Fraud and ID: Identity, synthetic-fraud and driver-license checks.
- Marketing: Data mining, call tracking, websites and lead generation.
ProMax Credit Driven Retailing for Auto Dealers
Credit-driven CRM and compliance platform built for modern auto dealerships
Updated August 11, 2026
ProMax Credit Driven Retailing for Auto Dealers Overview
ProMax Complete is a front-end retail platform for auto dealerships. It connects CRM, desking, inventory, credit and compliance so staff can move from lead follow-up to deal structuring without switching systems.
Data mining combines customer, vehicle, equity and lending data to surface sales opportunities. Identity verification, fraud checks, secure document exchange, electronic signatures, dealer websites and marketing tools extend the workflow while keeping customer activity tied to the same record.
Key Features
Pricing
| Plan | Price | Included / notes |
|---|---|---|
| ProMax Complete | Custom quote | CRM, desking, credit/compliance, inventory and marketing workflows |
| Complete Credit and compliance modules | Custom quote | Credit reports, fraud/ID, forms, eSign and compliance tools |
ProMax does not publish a dollar rate card for Complete or its credit and compliance modules. A quote should separate CRM, desking, reports, identity checks, forms, eSign, implementation and ongoing support.
Pricing source: ProMax website
Pros
| Competitor | Where this tool may fit better |
|---|---|
| DealerSocket | DealerSocket takes a different route. ProMax puts credit reports, fraud and identity checks, compliance, desking and F&I tools close to the CRM process. Credit-driven sales teams may prefer that native chain to configuring similar controls around a more general dealer platform. |
| VinSolutions | If VinSolutions is on the shortlist, the Complete product brings CRM, inventory, websites and credit-oriented tools into one retailing proposition. A dealership that structures deals around credit can keep more of that work inside the ProMax environment. |
| Dealertrack | Next to Dealertrack, ProMax’s specialized mix of desking, credit, identity, forms and eSign can suit dealerships where transaction compliance is the center of the sales process. Buyers can focus the setup around retailing rather than a full enterprise DMS replacement. |
| AutoRaptor | Buyers considering AutoRaptor will see a different approach. ProMax extends well beyond lead follow-up into credit, compliance, desking, forms and identity verification. A dealership needing those transaction controls may get a more complete sales-to-F&I process than a CRM-first product provides. |
Cons
| Competitor | Where the rival may have the edge |
|---|---|
| DealerSocket | DealerSocket may serve wider dealer-group admin work and general CRM requirements without centering every process on credit. ProMax’s specialization can bring more configuration and training than a dealership with conventional retailing needs requires. |
| VinSolutions | In practical terms, VinSolutions can align more closely with dealerships already using Cox Automotive inventory and retail products. ProMax buyers should confirm comparable integrations and group controls, because its public material does not expose a simple package or price. |
| Dealertrack | Dealertrack is a full DMS for sales, service and business-office operations, with the surrounding Cox Automotive ecosystem. ProMax’s credit and retailing strengths do not replace dealership accounting, parts or fixed-operations infrastructure. |
| AutoRaptor | When the details matter, AutoRaptor is a tighter choice for teams that chiefly need lead management, communications and sales-floor accountability. ProMax’s credit, identity and compliance modules may be unnecessary weight when the current DMS already handles the transaction. |
Reviews
G2: ProMax has a 4.5 out of 5 aggregate from four reviews. The score is encouraging but too small to carry much weight on its own, particularly for a platform with many credit and compliance modules.
Capterra: Capterra reports 3.9 out of 5 from 24 reviews. The larger sample includes mixed comments about desking, texting and screen navigation, giving buyers a more cautious view than the four-review G2 average.
