- Complete CRM: CRM, inventory, websites, desking and credit in one workflow.
- Desking: Rates, rebates, incentives and payment presentation.
- Credit and compliance: OFAC, MLA, disclosures, risk pricing and document storage.
- Fraud and ID: Identity, synthetic-fraud and driver-license checks.
- Marketing: Data mining, call tracking, websites and lead generation.
ProMax Credit Driven Retailing for Auto Dealers
Credit-driven CRM and compliance platform built for modern auto dealerships
Updated August 5, 2026
ProMax Credit Driven Retailing for Auto Dealers Overview
ProMax is a credit-driven retailing and compliance platform for auto dealers. Its current product pages group Complete CRM, desking, inventory, credit reports, compliance, fraud/ID, forms/eSign and marketing; pricing is contact-led and the product is better understood as sales/F&I infrastructure than a general DMS.
Key Features
Pricing
| Plan | Price | Included / notes |
|---|---|---|
| ProMax Complete | Custom quote | CRM, desking, credit/compliance, inventory and marketing workflows |
| Complete Credit and compliance modules | Custom quote | Credit reports, fraud/ID, forms, eSign and compliance tools |
The current product site is contact-led and exposes no public dollar rate.
Pricing source: https://www.promaxunlimited.com/
Pros
| Competitor | Comparison |
|---|---|
| DealerSocket | ProMax has deeper native credit, compliance and desking workflows for credit-driven sales teams. |
| VinSolutions | The Complete platform joins CRM, inventory, websites and credit tools rather than treating credit as a separate add-on. |
| Dealertrack | ProMax’s specialized F&I and compliance scope can be useful where credit structure and auditability are central. |
Cons
| Competitor | Comparison |
|---|---|
| DealerSocket | ProMax is contact-priced and may be harder to budget than a published SaaS plan. |
| VinSolutions | Its credit/compliance emphasis can feel specialized for dealers that mainly need a general DMS. |
| Dealertrack | The platform’s many credit, identity and compliance modules may require more implementation and staff training. |
