- AI-Powered Lead Management: Automatically prioritizes and follows up with leads to ensure consistent engagement.
- Auto Bots® Follow-Up: Proactive AI follow-up, nurture and reactivation workflows, with handoff to a human when the conversation needs one. Included without limits on every plan.
- AI Call Tracking: Records calls and generates AI summaries, sentiment and coaching notes alongside team call performance reporting.
- All-in-One Communication: Centralizes SMS, calls and digital conversations, with dedicated work queues for customers waiting on a text reply or a callback.
- Mobile CRM Platform: Native iOS and Android apps so sales staff can work leads away from a desk.
- Website Widgets and Forms: Chat widget, embedded forms, lead capture and tracking pixels for the dealership site.
- TECOBI Shield: TCPA controls for consent, opt-outs, quiet hours and messaging risk, included on every plan.
TECOBI
AI-powered automotive CRM automating dealership follow-up and customer engagement
Updated July 29, 2026
TECOBI Overview
TECOBI is an AI-driven automotive CRM built to help dealerships automate follow-up, manage leads and keep conversations moving across text, calls and digital channels. It combines Auto Bots for proactive follow-up, AI call tracking, desking tools and a mobile-first app so nothing sits unanswered.
Pricing is published openly and tied to store size rather than seat count, and TECOBI Shield handles the TCPA consent and opt-out rules that come with high-volume texting.
Key Features
Pricing
TECOBI publishes reference pricing by dealership size. Plans run month to month with no long-term contract, and a 3, 6 or 12-month commitment cuts both the setup fee and the monthly fee. TECOBI notes the listed figures are for reference and final pricing can vary with integrations and services.
| Plan | Monthly price | One-time setup | Included SMS |
|---|---|---|---|
| Small Dealership | $1,995/month | $1,995 setup fee | 15,000 SMS, then $0.10 per SMS |
| Medium Dealership | $2,995/month | $2,995 setup fee | 40,000 SMS, then $0.07 per SMS |
| Large Dealership | $3,995/month | $3,995 setup fee | 120,000 SMS, then $0.05 per SMS |
| Optional service: Social Marketing | 20% of ad spend | Not applicable | TECOBI-managed Facebook and Instagram lead campaigns |
| Optional service: Text Ninjas | $4 per engaged lead | Not applicable | US-based remote agents who text your leads for you |
Small Dealership sizing covers stores selling 100 cars or fewer a month, Medium covers 100 to 300, and Large covers more than 300. Every plan includes the same feature set: TECOBI Shield, unlimited Auto Bots, unlimited AI call monitoring, unlimited users, desking, the Desk Log and the Document Center.
Commitment discounts apply to both figures. Three months takes 5% off the monthly fee and 25% off setup, six months takes 15% and 50%, and twelve months takes 25% and 75%. On the Small Dealership plan that works out to $1,895, $1,696 and $1,496 a month.
Pricing source: https://www.tecobi.com/pricing
Pros
Competitor |
Pros |
|---|---|
| VinSolutions | TECOBI is focused on AI-driven follow-up and SMS engagement rather than a full enterprise CRM stack, and reps get going faster because the mobile app carries the workflow. Every plan also includes unlimited users, so a store is not counting seats when the BDC grows. |
| DealerSocket | TECOBI offers a lighter, more flexible CRM experience than DealerSocket, with fewer rigid workflows and a strong mobile bias. Stores are also not locked into the multi-year terms dealer group CRMs typically require. |
| ELEAD CRM | Compared to ELEAD, TECOBI leans harder on AI follow-up: Auto Bots handle nurture and reactivation without a cap, and AI call monitoring runs on every plan. Day-to-day operation is simpler, which cuts training overhead for a small BDC. |
| HubSpot | HubSpot is broad and generic; TECOBI is purpose-built for dealerships, down to desking, the Desk Log, inventory integration and sold-vehicle follow-up. Its TECOBI Shield module handles the TCPA consent, opt-out and quiet-hours rules that a generic marketing CRM leaves to you. |
| CallRail | TECOBI goes beyond call tracking by combining calls, SMS, AI follow-up and CRM in one platform, and its plans bundle SMS volume from 15,000 to 120,000 messages a month. CallRail meters usage separately at $3 per local number and $0.06 per local minute on top of its plan fee. |
Cons
Competitor |
Cons |
|---|---|
| VinSolutions | Compared to VinSolutions’ deep OEM integrations and enterprise reporting, TECOBI may feel limited for large dealer groups needing extensive customization and analytics across many rooftops. Pricing is also sized per store rather than per group, so a ten-rooftop operator is buying ten plans. |
| DealerSocket | DealerSocket offers broader enterprise CRM and DMS integrations. TECOBI’s lighter architecture may not fully replace it for dealerships needing complex, multi-department enterprise workflows. |
| ELEAD CRM | ELEAD provides strong reporting and OEM-aligned processes. TECOBI, while more automated, may lack some of the deeper reporting granularity that data-heavy dealerships expect. |
| HubSpot | HubSpot benefits from a massive ecosystem and a free entry tier. TECOBI starts near $2,000 a month plus a matching one-time setup fee, which is a serious commitment for a small independent lot. |
| CallRail | CallRail specializes heavily in call analytics and attribution and can be bought on its own. A marketing team that only wants advanced call attribution would be paying for an entire dealership CRM to get it from TECOBI. |
Reviews
- Google reviews via Trustindex (Rating: 4.9/5 from 778 reviews): Named support staff dominate the feedback. One internet manager called switching from their old CRM to TECOBI the “best decision” and singled out Luke and Nastassja; another said Misty walked them through step by step when they expected the system to be hard. A dealer reported two record years in a row on the platform and credited the CEO for staying hands-on with the product. The critical reviews are more measured than negative: one manager wrote that the tool is strong for management and admin but “misses the mark” on some day-to-day use because it was “built by tech individual for car guys.”
- Apple App Store (Rating: 4.4/5 from 34 ratings): Salespeople say the app “makes the follow up process so easy” by letting them customize messages and organize text leads in one place. TECOBI 2.0 earned “huge game changer” praise, one dealership credited the app with helping them “excel and reach a higher amount of customers,” and another summed up working leads from a phone as an “absolute game changer.”
- Google Play (Rating: 3.9/5 from 31 reviews): The Android app scores lower than its Apple counterpart. Positive reviews call it an “awesome app” that is “very easy to use” with quick updates, and one reported “customer engagement at record high.” The most recent critical review is specific: the app “does not run in the background well” and times out if left, forcing constant restarts.
- DealerRefresh forum thread: A December 2016 thread, so treat the numbers as historic. The poster had sat through a TECOBI webinar and reported roughly $18 to $27 per Facebook lead form, plus dealers spending $3,000 to $23,000 a month on the combined program, which includes ad budget rather than the software fee alone. Several members praised Jason Girdner and the team for their “knowledge and passion,” while others said they had not yet seen hard dealer numbers.
- Reddit r/askcarsales: Worth reading for the compliance warning rather than as a product review, since nobody in the 2019 thread actually reports using TECOBI. A BDC coordinator asked about it while describing their own daily SMS blasts, which drew a 3-8% response rate and helped double internet appointments and sales before the numbers dropped. The replies focus on consent: one commenter warned that depending on how people are opted in “you may enjoy a 10k fine per text eventually,” and another laid out double opt-in and STOP handling as the fix.
