- Online Appointment Booking: Lets customers schedule services in real time without overbooking.
- Automated Appointment Reminders: Reduces no-shows through email and SMS notifications.
- Shared Team Calendars: Aligns staff schedules with a unified, real-time calendar view.
- Two-Way Calendar Sync: Syncs seamlessly with Google and Outlook calendars.
- Event Management: Handles registrations, reminders, payments, and waitlists for events.
- Reserve with Google Integration: Enables direct booking from Google Business profiles.
Thryv
All-in-one online appointment scheduling built for growing small businesses
Updated August 3, 2026
Thryv Overview
Thryv is an all-in-one marketing and business platform for small businesses. Its current public plans combine online presence, listings, review management, websites, social media and SEO; appointment booking, reminders and shared calendars are part of the broader business workflow rather than a separately priced scheduling product. The platform also connects customer management, payments and communication tools.
Key Features
Pricing
| Plan | Price | Featured |
|---|---|---|
| Starter | $85/month | Online presence, listings, AI website builder, review management and support |
| Signature | $340/month | Starter plus social media, SEO/AEO, custom website and advanced listings |
| Amplify | Custom pricing | Tailored lead-generation and growth solutions |
Pricing source: https://www.thryv.com/pricing/
Pros
Competitor |
Pros |
|---|---|
| Calendly | Thryv offers a broader feature set than Calendly by combining appointment scheduling with CRM, payments, and marketing tools. While Calendly focuses on simplicity, Thryv reduces the need for multiple subscriptions, making it more cost-effective for small businesses that want scheduling tied directly to customer management and revenue workflows. |
| Acuity Scheduling | Compared to Acuity, Thryv provides stronger business management depth, including invoicing, automated reviews, and reputation management. Acuity excels at scheduling alone, but Thryv better supports growing teams that want appointments connected to sales pipelines, customer communication, and long-term business visibility. |
| Square Appointments | Thryv surpasses Square Appointments in marketing automation and CRM functionality. While Square is payment-centric, Thryv integrates booking with lead tracking, follow-ups, and local listings, which benefits service businesses focused on repeat customers and local search presence. |
| Setmore | Setmore is simpler and cheaper, but Thryv delivers greater value by bundling scheduling with advanced automation, reporting, and client portals. Businesses that outgrow basic scheduling tools gain more operational efficiency with Thryv’s all-in-one approach. |
| Appointy | Thryv provides a more comprehensive platform than Appointy, especially for CRM and marketing needs. Appointy handles bookings well, but Thryv better supports scaling businesses that want appointment data connected to sales, reviews, and automated customer engagement. |
Cons
Competitor |
Cons |
|---|---|
| Calendly | Compared to Calendly, Thryv has a steeper learning curve and significantly higher pricing. Small teams that only need basic appointment scheduling may find Thryv overly complex and expensive, whereas Calendly offers faster setup and lower monthly costs. |
| Acuity Scheduling | Acuity provides more transparent and affordable pricing for scheduling-focused users. Thryv’s bundled pricing and onboarding fees can feel restrictive for businesses that do not need CRM, marketing automation, or local listing management. |
| Square Appointments | Square Appointments integrates more natively with Square’s POS ecosystem. Thryv, while more powerful overall, may feel less seamless for businesses already invested heavily in Square hardware and in-person payment workflows. |
| Setmore | Setmore is easier to adopt for very small teams or solo operators. Thryv’s interface and feature depth can overwhelm users who want a lightweight scheduling tool without CRM, automation, or marketing components. |
| Appointy | Appointy offers more flexible pricing tiers for appointment-based businesses. Thryv’s location-based and bundle pricing can be limiting for businesses that only want scheduling without committing to a broader software ecosystem. |
Reviews
- Capterra Review (Rating: 4.2/5): One business owner detailed serious accounting problems after Thryv applied its 2.9% service fee to the QuickBooks HST Tax line and then “circumvented the lock” their bookkeeper set, overwriting corrected records. The company admitted fault but offered only 1/3rd of the repair costs, and communication collapsed after their main contact left. Another reviewer said the website build looked great at first yet delivered “0 difference” after six months, while a marketing director criticized poor responsiveness and weak lead quality despite paying five figures for bundled services like Google Ads and social management.
- Software Advice Review (Rating: 4.2/5): A reviewer described how Thryv’s QuickBooks sync rolled the 2.9% fee into the wrong tax line, then overwrote locked books after staff claimed the issue was fixed, which led to a partial refund and what the company called an “impasse.” They faulted customer support and upper management accountability, and another client said the team miscategorized their business, sent calls from the wrong industry, and failed to deliver quality leads despite managing ads, listings, and websites in one place.
