- All-in-One Dealer Management: Manage inventory, deals, accounting, and reporting from a single, unified dashboard.
- Cloud-Based Access: Fully cloud-hosted platform accessible from desktop, tablet, or mobile devices.
- Real Human Customer Support: Live training and a dedicated success manager, with US based staff answering Monday to Friday 9:00 to 8:00 and Saturday 9:00 to 3:00 ET.
- Automatic Updates: Software updates deploy automatically to maintain compliance with no downtime.
- Reporting & Compliance Tools: Cash sheets, sales tax and wholesale reports, repossession and write off reporting, plus OFAC name checks and 8300 cash reporting built into the deal.
- Lender and Titling Integrations: Connects to DealerTrack, RouteOne, CUDL, Credit Acceptance and electronic titling providers, and supports precomputed, simple interest and Buy Here Pay Here deals.
Wayne Reaves Dealer Management System
Cloud-based dealer management system with strong customer support focus
Updated July 28, 2026
Wayne Reaves Dealer Management System Overview
Wayne Reaves Pro DMS is an all-in-one, cloud-based dealer management system designed for independent auto dealerships. It centralizes inventory, sales, accounting, reporting, and compliance into a single platform.
Known for its responsive human support, live training, and long industry history, the system helps dealers streamline daily operations while maintaining regulatory compliance and improving overall customer service efficiency.
Key Features
Pricing
| Pricing element | What Wayne Reaves publishes | Details |
|---|---|---|
| Plan rates | Quote only | Wayne Reaves publishes no subscription price for Pro DMS, dealer websites or digital marketing. Sales runs through the 800 number and a demo request. |
| Evaluation | Free demo | The Pro DMS page invites dealers to sign up for a free demo. There is no free trial and no permanent free tier. |
| Billed separately | Deal forms | Printed deal and compliance forms are ordered per form from the Billable Forms page rather than bundled into the software fee. |
| Support and updates | US based, automatic | Support is staffed in house by Wayne Reaves rather than outsourced, and software updates deploy on their own with no downtime. |
Pricing source: https://www.waynereaves.com/pro-dms
Pros
Competitor |
Pros |
|---|---|
| Dealertrack DMS | Compared to Dealertrack, Wayne Reaves Pro DMS is typically easier to learn and less complex for independent dealers. Its interface focuses on daily usability rather than enterprise-scale depth, and its customer support is more personal, with direct access to knowledgeable staff instead of ticket-heavy enterprise support structures. |
| CDK Global | Versus CDK Global, Wayne Reaves offers a more affordable and flexible experience for small to mid-sized dealerships. It avoids long-term contracts and heavy infrastructure requirements, while providing hands-on training and faster response times that better suit independent dealer operations. |
| AutoManager DeskManager | Against AutoManager, Wayne Reaves leans on people rather than self service. Support answers from Macon, Georgia six days a week, and every account gets a dedicated success manager plus live training. The company has been writing software for independent dealers since 1987, so the workflow assumes a small used car lot rather than a franchise back office. |
| Frazer DMS | While Frazer is known for simplicity, Wayne Reaves provides a broader all-in-one ecosystem including websites and digital marketing. This makes it more scalable for dealers who want integrated growth tools alongside strong customer support. |
| DealerCenter | Against DealerCenter, Wayne Reaves emphasizes human support and live training over self-service onboarding. Dealers who prefer guided implementation and ongoing assistance often find Wayne Reaves more supportive and less overwhelming. |
Cons
Competitor |
Cons |
|---|---|
| Dealertrack DMS | Compared to Dealertrack, Wayne Reaves may lack some advanced enterprise integrations and OEM-specific tools. Large franchise dealers with complex manufacturer requirements may find Dealertrack better suited to their scale and reporting depth. |
| CDK Global | Relative to CDK Global, Wayne Reaves offers fewer enterprise analytics and large-group management features. Dealer groups managing dozens of rooftops may feel limited by Wayne Reaves’ focus on independent and smaller operations. |
| AutoManager DeskManager | AutoManager prints its prices and lets dealers start a free trial: DeskManager from $88 a month, dealer websites and marketing from $70, and a DMS plus website bundle from $144. Wayne Reaves runs demos only and quotes by phone, so a dealer weighing two similar systems can budget for one and not the other. |
| Frazer DMS | Compared to Frazer’s very low-cost positioning, Wayne Reaves may be perceived as more expensive. Budget-focused dealers who only need basic inventory and deal tracking might prefer Frazer’s simpler, lower-priced approach. |
| DealerCenter | DealerCenter offers stronger native integrations with lending marketplaces. Wayne Reaves may require more manual setup or third-party coordination for dealers heavily focused on subprime or high-volume lender integrations. |
Reviews
- Capterra Review (Rating: 4.3/5): One reviewer calls Wayne Reaves Dealer Management System “very simple to use” and says it helps get deals done quickly. They value that the program keeps everything straightforward and easy to navigate without unnecessary complexity.
- G2 Review (one review from January 2019; G2 publishes no star score for the product and flags this reviewer as a business partner, so the entry is excluded from G2 scores): A small automotive business user highlights Wayne Reaves Dealer Management System for its speed and efficiency, noting that looking up accounts, posting payments, and completing deals feel simple and quick. They praise the “incredibly helpful and prompt” customer service team for resolving every issue in a timely manner, though they criticize the outdated look, limited website customization options, and difficulty navigating multiple tabs when more than one user edits the same account.
- dealerrefresh.com Review: A forum participant mentions hearing “good things” about Wayne Reeves but shares no direct hands-on experience with the platform, focusing the discussion instead on comparisons with DealerCenter, Frazer, and DeskManager for small dealerships selling 10–20 cars per month.
