SEO Tools
Exploding Topics is a powerful SEO and market research tool that identifies emerging trends and keywords before they become mainstream. By analyzing data from search engines, social media, and online platforms, it helps businesses, marketers,...
| Plan | Monthly Cost | Key Features Included |
|---|---|---|
| Entrepreneur | $39 | Trends database, 100 tracked trends, 10 analyses, trending products, meta trends, channel breakdown |
| Investor | $99 | Everything above plus 500 trends tracked, 100 analyses, startups, forecasting, CSV export |
| Business | $249 | Everything above plus 2,000 trends, 500 analyses, trend reports, API access |
GMBapi.com is an all-in-one local SEO tool designed to optimize the local visibility for businesses and agencies of all sizes. It simplifies managing multiple locations and boosting engagement through features like AI-driven review management, bulk...
| Locations | All GBP Features |
Citations Add-on |
| 2-10 | €10 | €21 |
| 11-50 | €8.5 | €18.5 |
| 51-100 | €7 | €16 |
| 101-200 | €5.5 | €13.5 |
| 201-500 | €4 | €11 |
| 500+ | Bespoke | Bespoke |
BrightLocal is a comprehensive local SEO platform designed to boost businesses’ online visibility. It offers tools for tracking local search rankings, managing citations, auditing SEO performance, and handling reviews across multiple platforms. With features like...
- Track ($29/mo, $348/yr): Local rank tracking, citation auditing, GBP and on-site SEO audits, competitor insights. Best for freelancers.
- Manage ($36/mo, $432/yr): Everything in Track, plus listings management, sync business data, suppress external edits, schedule GBP posts. Best for small teams.
- Grow ($44/mo, $528/yr): Everything in Manage, plus review management, review generation campaigns, review widgets. Best for medium-sized teams.
- Custom Plans: Tailored for 50+ locations, with flexible pricing and dedicated enterprise support. Best for large teams.
- Simply Listings (Free): Access to Citation Builder (pay-as-you-go, $2-$3.20 per listing), no subscription required.
Check pricing details: https://www.brightlocal.com/pricing/
Localo is an AI-powered local SEO tool designed to enhance Google Business Profile visibility. It offers personalized, step-by-step tasks to optimize profiles, track local rankings, manage reviews, and create content. With features like AI-driven content...
- Single Business: Ideal for business owners managing one Google Business Profile. Includes smart tasks, local rank tracking, review management, AI content creation, website builder, profile protection, and growth statistics. Best for freelancers managing their own business or a single client. $39/month (billed annually, +VAT).
- Pro: Designed for agencies and freelancers handling multiple clients. Supports up to 60 active profiles, optimizes up to 30, and includes all Single Business features plus bulk review/content management, workspaces with subaccounts, and dedicated support. Best for small teams managing 2-10 profiles. $149/month (billed annually, +VAT).
- Enterprise: Tailored for high-volume companies with custom needs. Offers a custom number of profiles and optimization seats, all Pro features, priority support, and personalized solutions. Best for middle-sized and large teams managing numerous locations or clients. Custom pricing.
Pricing details: https://localo.com/pricing
Moz is a comprehensive SEO tool designed to boost your website’s search engine performance. It offers features like keyword research to identify high-value terms, rank tracking to monitor your standings, and detailed site audits to...
- Starter ($49/mo or $39/mo yearly): 1 user, 1 tracked site, 50 keywords, 20K pages crawled, basic SEO tools, MozBar Premium, 24/7 support. Best for freelancers.
- Standard ($99/mo or $79/mo yearly): 1 user, 3 tracked sites, 300 keywords, 400K pages crawled, backlink analysis, unlimited reports. Best for small teams.
- Medium ($179/mo or $143/mo yearly): 2 users, 10 tracked sites, 1,500 keywords, 2M pages crawled, branded reports, report templates. Best for mid-sized teams.
- Large ($299/mo or $239/mo yearly): 3 users, 25 tracked sites, 3,000 keywords, 5M pages crawled, increased SEO tool quotas. Best for large teams.
Check pricing details: https://moz.com/products/pro/pricing
Ubersuggest is an SEO tool created by Neil Patel to help improve your online presence. It includes keyword research, competitor analysis, site audits, and backlink tracking. The platform is easy to use and shows helpful...
| Plan / Option | What’s Included | Notes |
|---|---|---|
| Free Plan | Limited SEO features | Always free |
| Premium (Monthly) | Full access to SEO tools (keyword research, site audit, competitor analysis, backlink data, etc.) | Price shown after signup |
| Premium (Annual) | Same as monthly, but 2 months free compared to paying monthly | Price shown after signup |
| Lifetime | One-time payment for lifetime access to all Premium features | Final purchase, no refunds |
| Free Trial | 7-day free trial of Premium | Available before subscription |
Here is the estimated prices:
| Plan Type | Monthly Price | Lifetime Price | Key Features |
|---|---|---|---|
| Individual | $29/month | $290 | Keyword research, site audits, competitor analysis, AI writer access |
| Business | $49/month | $490 | Everything in Individual + extended limits for multiple sites |
| Enterprise / Agency | $99/month | $990 | Full access for multiple clients, advanced reports, highest limits |
| Free Version | $0 | N/A | Limited daily usage, basic keyword research, and site analysis |
| AI Writer Add-On | $9/month extra | N/A | Adds 25,000 extra AI-generated words per month (total 35,000) |
Rank Math is a powerful WordPress SEO plugin designed to boost your website’s search engine rankings. It simplifies optimizing meta titles, descriptions, and focus keywords across platforms like Gutenberg, Classic Editor, Elementor, and Divi. With...
- PRO Plan: Unlimited personal websites, 1,000 keywords, Content AI trial, SEO tools. Best for freelancers. $6.99/month (billed annually).
- Business Plan: 200 client websites, 20,000 keywords, advanced schema, priority support. Best for small teams. $20.99/month (billed annually).
- Agency Plan: 750 client websites, 75,000 keywords, enterprise features, white-label reports. Best for middle-sized and large teams. $49.99/month (billed annually).
Official Pricing details: https://rankmath.com/pricing/
Majestic SEO is a powerful tool designed for in-depth backlink analysis, helping digital marketers and SEO professionals enhance website authority. It offers detailed insights into link quality, referring domains, and competitive strategies through features like...
| Plan Name | Pricing (Monthly / Annual)* | Analysis Units | User Access | Key Features |
|---|---|---|---|---|
| Lite | $49.99/month$41.67/month when billed annually (≈ $499.99/year) | 1 million analysis units | 1 user | Includes Fresh Index, Site Explorer, Trust Flow, Topical Trust Flow, Link Context, Bulk Backlink Checker, Keyword Generator/Checker, PDF Reports, OpenApps, Related Sites, Referring Domains/IPs/Subnets, Backlink Campaigns |
| Pro | $99.99/month$83.33/month when billed annually (≈ $999.99/year) | 20 million analysis units | 1 user | All Lite features, plus Historic Index, Index Merger, Raw Data Exports, Custom Reports, Compare Sites, Flow Metric History, Clique Hunter, Backlink History, Search Explorer, Shared Campaigns, Email Alerts, Network Neighbourhood, Business Profile, Rank Tracker, Author Explorer, Experimental Tools |
| API | From $399.99/month (e.g., API plan) | Starts at 100M units, up to 1B (API L / API XL tiers) | Up to 5 users | All Pro features, plus full API access, custom data allocations, ability to create OpenApps |
Pricing details: https://majestic.com/plans-pricing
SEOGets is a powerful, user-friendly SEO analytics tool that enhances Google Search Console data. Designed for agencies and consultants, it offers a centralized dashboard to manage multiple websites, track branded and non-branded keywords, monitor topic...
- Free Plan: 50x more data than GSC, master dashboard, unlimited GSC accounts, flexible filtering, branded vs. non-branded tracking. Best for freelancers.
- Unlimited Plan ($49/month): All Free Plan features, content groups, topic clusters, unlimited user invites, SEO testing, built-in reports, magic shared links. Best for small, medium, and large teams.
Check pricing details: https://seogets.com/pricing
Google Search Console is a free tool provided by Google to help website owners monitor and optimize their site’s performance in search results. It offers insights into search traffic, indexing status, and user experience metrics,...
Google Search Console is a free tool provided by Google to help website owners monitor and maintain their site’s presence in Google Search results. There is no cost associated with using the core features of Google Search Console.
The Featured SEO tool helps businesses secure high-quality backlinks by connecting them with journalists seeking expert quotes. It streamlines outreach, enabling users to respond to media queries and gain valuable mentions on authoritative sites. Ideal...
| Pricing Type | Price | Notes |
|---|---|---|
| Promotional Flat-Rate Package | $350 USD | Discounted from the usual $800 package. Includes writing and distribution. |
| Custom Offers / Bulk Pricing | Variable | Agency or volume-based discounts available upon request. |
Ahrefs is a powerful SEO tool designed to help businesses and marketers optimize their online presence. It offers robust features like keyword research, competitor analysis, backlink tracking, and comprehensive site audits. With Ahrefs, users can...
- Ahrefs Webmaster Tools: Free, limited access to Site Explorer and Site Audit for website owners. Best for freelancers.
- Starter: $29/mo, 1 project, 100 credits, basic keyword research, Site Explorer, Site Audit. Best for freelancers.
- Lite: $129/mo, 5 projects, 500 credits, SEO dashboard, Site Explorer, Keywords Explorer, Site Audit, Rank Tracker. Best for small teams.
- Standard: $249/mo, 20 projects, unlimited credits, adds Content Explorer, Batch Analysis, advanced Site Explorer features. Best for middle-sized teams.
- Advanced: $449/mo, 50 projects, unlimited credits, adds Looker Studio integration, Web Explorer, HTTP authentication crawling. Best for middle-sized teams.
- Enterprise: $1,499/mo, 100 projects, unlimited history, API access, SSO, audit log, custom limits. Best for large teams.
Check pricing details: https://ahrefs.com/pricing
Yoast SEO is a powerful WordPress plugin designed to enhance website visibility on search engines. It offers tools to optimize content, meta tags, and keywords, ensuring better rankings. With features like readability analysis, XML sitemap...
| Product or Plan | Price (Excl. VAT) | Notes & Included Features |
|---|---|---|
| Yoast SEO (Free) | Free | Basic SEO tools available for WordPress users |
| Yoast SEO Premium | $118.80 per year | Includes Local, Video, News SEO, AI features, Redirect Manager, internal linking suggestions, 24/7 support, and access to Yoast SEO Academy |
| Yoast WooCommerce SEO | $178.80 per year | Adds product-specific SEO, enhanced schema for WooCommerce, and includes Yoast SEO Premium |
| Yoast SEO for Shopify | $19 per month | Real-time SEO guidance tailored for Shopify stores |
Semrush is an all-in-one digital marketing tool that helps businesses grow online. It makes it easy to find the best keywords, check websites for SEO issues, and see what competitors are doing — such as...
Semrush SEO Toolkit Pricing
| Plan Name | Monthly Price (Billed Annually) | Key Features |
|---|---|---|
| Pro | $117.33 (was $139.95) | Ideal for freelancers and small teams—includes 5 projects, 500 tracked keywords, 10,000 results per report, site audit, backlink analysis, rank tracking. |
| Guru | $208.33 (was $249.95) | All Pro features plus 15 projects, 1,500 keywords, 30,000 results/report, content marketing tools, historical data, Looker Studio integration. |
| Business | $416.66 (was $499.95) | Built for agencies and enterprises—includes 40 projects, 5,000 keywords, 50,000 results/report, API access, SEO content templates, plagiarism checks, share of voice metrics. |
Semrush Toolkits & Add-Ons
| Toolkit / Add-On | Pricing | Key Features |
|---|---|---|
| AI SEO Toolkit | $99/month per domain | AI-powered SEO tools; requires separate subscription per domain. |
| Local Toolkit | $30 to $60/month per location | GBP management tools, listing syndication, review monitoring, rank tracking—with increasing features across Base ($30), Essentials ($50), and Pro ($60). |
| Content Toolkit | $60/month | Unlimited standard articles, 5 SEO-boosted ones per month + SEO briefs, AI writing and image generation, WordPress publishing. |
| Advertising Toolkit | Base: $99/monthPro: $220/month | Tools for ad campaign planning and research plus AdClarity competitor insights in Pro. |
| Social Toolkit | Base: $20/monthPro: $40/monthBusiness: $250/month | Manages social posting, analytics, AI content generation, influencer insights, and media monitoring. |
| Lead Generation | $90/month | Includes access to Lead Finder and agency partners platform. |
| My Reports Suite | Base Report: $10/monthPro Report: $20/month | Adds integrations, AI summaries, white-labeling, custom dashboards. |
| Traffic & Market Toolkit | $289/month per user | Competitor insights, market analytics. User add-ons vary based on main toolkit subscriptions. |
Pricing details: https://www.semrush.com/pricing/
Google Trends is a powerful tool that analyzes the popularity of search queries over time, helping businesses and marketers understand trending topics and consumer interests. It provides insights into search volume, geographic preferences, and seasonal...
Google Trends is a free tool provided by Google that allows users to explore the popularity of search queries over time, across various regions, and on different Google platforms, including Search, News, Images, Shopping, and YouTube.
Keywords Everywhere is a powerful browser extension that simplifies SEO and online marketing. It provides real-time keyword data, including search volume, CPC, and competition, across platforms like Google, YouTube, and Amazon. With features like competitor...
| Plan | Price (Monthly / Annual) | Credits Included | User Seats | Keywords per Website | Backlinks per Website | Extra Features |
|---|---|---|---|---|---|---|
| Bronze | $2.25/mo ($27/yr) | 100,000 / year | 1 | Top 1,000 | Top 1,000 | – |
| Silver | $6/mo ($72/yr) | 400,000 / year | 5 | Top 2,000 | Top 2,000 | Access to SEO Minion, Premium ChatGPT Prompts |
| Gold | $25/mo ($300/yr) | 2 million / year | 20 | Top 5,000 | Top 5,000 | Access to SEO Minion, Premium ChatGPT Prompts |
| Platinum | $80/mo ($960/yr) | 8 million / year | 100 | Top 10,000 | Top 10,000 | Access to SEO Minion, Premium ChatGPT Prompts |
Pricing details: https://keywordseverywhere.com/ctl/subscriptions
ChatGPT, created by OpenAI, is an AI-powered conversational tool that assists businesses and individuals with tasks like SEO optimization, content creation, and customer support. It’s good in generating human-like text, answering questions, and automating workflows,...
- Free Plan: Access to GPT-4o mini, web-enriched answers, GPT Store, file uploads; daily limits apply. Best for freelancers.
- ChatGPT Plus: $20/month; GPT-4 access, faster responses, priority access, multimodal features like video sharing.
- ChatGPT Pro: $200/month; unlimited access to o1, o1-mini, GPT-4o, Advanced Voice, enhanced reasoning. Best for power users.
- ChatGPT Team: $25-$30/user/month; custom app building, admin tools, higher limits for small teams. Best for small teams.
- ChatGPT Enterprise: ~$60/user/month; enterprise-grade privacy, advanced analytics, customization; 150-user minimum. Best for large teams.
- ChatGPT Edu: Tailored for universities; enhanced security, higher message limits; pricing varies. Best for educational institutions.
Check pricing details: https://openai.com/chatgpt/pricing
Surfer SEO is a powerful, cloud-based platform designed to enhance your website’s search engine rankings through data-driven content optimization. It analyzes over 500 on-page signals, offering real-time guidance via tools like the Content Editor, SERP...
- Essential Plan: $79/month (billed annually) – Track 200 pages, 360 articles/year, 60 AI articles, 5 team members. Best for freelancers.
- Scale Plan: $175/month (billed annually) – Track 1000 pages, 1200 articles/year, 240 AI articles, 10 team members, SERP analysis. Best for small teams.
- Enterprise Plan: Custom pricing – Custom limits, white-labeling, API, dedicated support. Best for large teams.
Pricing details: https://surferseo.com/pricing
seoClarity is a powerful, AI-driven enterprise SEO platform designed to boost search visibility and streamline workflows. It offers comprehensive tools for real-time rank tracking, in-depth keyword research, technical site audits, and AI-powered content optimization. With...
| Tier / Package | What You Get / Who It’s For | Approximate Cost* |
|---|---|---|
| Rankings (just rank tracking) | If all you need is daily/weekly rank tracking & reporting. | Custom quote, depends on how many keywords & domains you need. |
| Research & Content | For small-to-medium teams who want keyword research, content optimization, etc. | Starts at about $2,500/month. |
| Technical SEO | More advanced features: site audits, unlimited site crawling, log file analysis, etc. | Starts around $3,200/month. |
| Enterprise | All features + highest level of support, multiple domains, large-scale needs. | From ~$4,500/month. |
Check pricing details: https://www.seoclarity.net/pricing
SEOptimer is a user-friendly SEO audit and reporting tool designed for businesses, freelancers, and agencies. It quickly scans websites, evaluating over 100 factors like on-page SEO, technical performance, and backlinks. The tool provides clear, actionable...
- DIY SEO ($29/month): SEO audits, 4 crawls/month, 20 keyword tracks, 25 keyword searches, task recommendations. Best for freelancers.
- White Label ($39/month): DIY SEO features, white-label PDF reports, 10 crawls/month, 100 keyword tracks, 50 backlink lookups, 3 report templates. Best for small teams.
- White Label & Embedding ($59/month): White Label features, embeddable audit tool, lead generation, 50 crawls/month, 250 keyword tracks, 150 backlink lookups, 6 report templates, Zapier integration. Best for middle-sized teams and large teams.
Official Pricing Page: https://www.seoptimer.com/pricing
Screaming Frog is a powerful desktop-based SEO tool designed to crawl websites and identify technical issues that impact search engine performance. It analyzes elements like broken links, duplicate content, page titles, meta descriptions, and site...
| Plan Type | Price (GBP per License, per Year) | URL Crawl Limit | Key Features |
|---|---|---|---|
| Free (Lite) | £0 | Up to 500 URLs per crawl | Basic crawling: broken links detection, meta data audits, redirect checks, XML sitemaps, limited configuration |
| Paid License | £199/year (1–4 users) | Unlimited URLs per crawl, limited by your system’s capacity | Unlocks all features including: save & reopen crawls; advanced configuration; JavaScript rendering; custom extraction (CSS Path/XPath/regex); integrations with Google Analytics, Search Console, PageSpeed Insights; structured data validation; accessibility audits; OpenAI/Gemini AI integration; segmentation; Looker Studio reporting, and full technical support |
| Bulk License Discounts | £189 (5–9), £179 (10–19), £169 (20+ per license)** | Same as Paid License | Same full feature set; lower price per user for volume purchases |
Check pricing details: https://www.screamingfrog.co.uk/seo-spider/pricing/
SE Ranking is a comprehensive SEO platform designed to enhance online visibility for businesses, agencies, and freelancers. It offers tools for keyword tracking, website audits, competitor analysis, backlink monitoring, and AI-driven content optimization. With an...
| Plan | Monthly Price | Annual Price (per month) | Best For |
|---|---|---|---|
| Essential | $65 | $52 | Individual SEO users |
| Pro | $119 | $95.20 | Small agencies or marketing teams |
| Business | $259–$599 | $207.20–$479.20 | Larger agencies or enterprise-level teams |
| API Access | $149 | $119.20 | Developers needing data-only access |
Check pricing details: https://seranking.com/pricing.html
AnswerThePublic is a powerful search listening tool that taps into autocomplete data from platforms like Google, Bing, and YouTube to uncover what people are searching for. It organizes real-time queries into visual formats like search...
| Plan Name | Price (Monthly) | Users Allowed | Key Features |
|---|---|---|---|
| Individual | $5/month | 1 user | 100 searches/day, CPC & search volume data, organize results with Tags, cancel anytime, 7-day free trial. |
| Pro | $49/month | Up to 3 users | Unlimited searches/day, CPC & search volume data, organize results with Tags, 7-day free trial. |
| Expert | $99/month | Unlimited users | Unlimited searches/day, CPC & search volume data, organize results with Tags, advanced for teams tracking brand reputation & content inspiration, 7-day free trial. |
Official pricing page: https://answerthepublic.com/pricing
BuzzSumo is a powerful content marketing and SEO tool designed to help businesses and marketers thrive in the digital landscape. It enables users to discover trending topics, analyze high-performing content, identify influential figures, and track...
| Plan Name | Price / Month (Annual Billing) | Users Included | Alerts | Key Features |
|---|---|---|---|---|
| Content Creation | $199 (save ~$478/year) | 1 user | 2 | Unlimited searches, content analyzer, trending feeds, question analyzer, brief/content ideas generators, backlink analyzer, topic explorer, keyword tool, monitoring, Chrome extension |
| PR & Comms | $299 (save ~$718/year) | 5 users | 5 | All Content Creation features, plus media database & outreach, coverage reports, Slack integration |
| Suite (Most Popular) | $499 (save ~$1,198/year) | 10 users | 10 | All PR & Comms features, plus YouTube analyzer, advanced Chrome extension, article uploads, RSS feeds, influencer tools (YouTube, Facebook, TikTok), extended trending feeds |
| Enterprise | $999 (annual only) | 30 users | 50 | All Suite features, plus RSS integration, granular location search, early-access to new features, priority support |
Check pricing details: https://buzzsumo.com/pricing