SEO Tools

28 Tools

Keywords Everywhere is a powerful browser extension that simplifies SEO and online marketing. It provides real-time keyword data, including search volume, CPC, and competition, across platforms like Google, YouTube, and Amazon. With features like competitor...

Price:
Plan Price (Monthly / Annual) Credits Included User Seats Keywords per Website Backlinks per Website Extra Features
Bronze $2.25/mo ($27/yr) 100,000 / year 1 Top 1,000 Top 1,000
Silver $6/mo ($72/yr) 400,000 / year 5 Top 2,000 Top 2,000 Access to SEO Minion, Premium ChatGPT Prompts
Gold $25/mo ($300/yr) 2 million / year 20 Top 5,000 Top 5,000 Access to SEO Minion, Premium ChatGPT Prompts
Platinum $80/mo ($960/yr) 8 million / year 100 Top 10,000 Top 10,000 Access to SEO Minion, Premium ChatGPT Prompts

Pricing details: https://keywordseverywhere.com/ctl/subscriptions

GMBapi Favicon

GMBapi.com is an all-in-one local SEO tool designed to optimize the local visibility for businesses and agencies of all sizes. It simplifies managing multiple locations and boosting engagement through features like AI-driven review management, bulk...

Price:
Locations All GBP
Features
Citations
Add-on
2-10 10 21
11-50 8.5 18.5
51-100 7 16
101-200 5.5 13.5
201-500 4 11
500+ Bespoke Bespoke
Marketing agency  reach out for customized quote
AnswerThePublic Favicon

AnswerThePublic is a powerful search listening tool that taps into autocomplete data from platforms like Google, Bing, and YouTube to uncover what people are searching for. It organizes real-time queries into visual formats like search...

Price:
Plan Name Price (Monthly) Users Allowed Key Features
Individual $5/month 1 user 100 searches/day, CPC & search volume data, organize results with Tags, cancel anytime, 7-day free trial.
Pro $49/month Up to 3 users Unlimited searches/day, CPC & search volume data, organize results with Tags, 7-day free trial.
Expert $99/month Unlimited users Unlimited searches/day, CPC & search volume data, organize results with Tags, advanced for teams tracking brand reputation & content inspiration, 7-day free trial.

Official pricing page: https://answerthepublic.com/pricing

Ubersuggest Tool Favicon

Ubersuggest is an SEO tool created by Neil Patel to help improve your online presence. It includes keyword research, competitor analysis, site audits, and backlink tracking. The platform is easy to use and shows helpful...

Price:
Plan / Option What’s Included Notes
Free Plan Limited SEO features Always free
Premium (Monthly) Full access to SEO tools (keyword research, site audit, competitor analysis, backlink data, etc.) Price shown after signup
Premium (Annual) Same as monthly, but 2 months free compared to paying monthly Price shown after signup
Lifetime One-time payment for lifetime access to all Premium features Final purchase, no refunds
Free Trial 7-day free trial of Premium Available before subscription

Here is the estimated prices:

Plan Type Monthly Price Lifetime Price Key Features
Individual $29/month $290 Keyword research, site audits, competitor analysis, AI writer access
Business $49/month $490 Everything in Individual + extended limits for multiple sites
Enterprise / Agency $99/month $990 Full access for multiple clients, advanced reports, highest limits
Free Version $0 N/A Limited daily usage, basic keyword research, and site analysis
AI Writer Add-On $9/month extra N/A Adds 25,000 extra AI-generated words per month (total 35,000)

Semrush is an all-in-one digital marketing tool that helps businesses grow online. It makes it easy to find the best keywords, check websites for SEO issues, and see what competitors are doing — such as...

Price:

Semrush SEO Toolkit Pricing

Plan Name Monthly Price (Billed Annually) Key Features
Pro $117.33 (was $139.95) Ideal for freelancers and small teams—includes 5 projects, 500 tracked keywords, 10,000 results per report, site audit, backlink analysis, rank tracking.
Guru $208.33 (was $249.95) All Pro features plus 15 projects, 1,500 keywords, 30,000 results/report, content marketing tools, historical data, Looker Studio integration.
Business $416.66 (was $499.95) Built for agencies and enterprises—includes 40 projects, 5,000 keywords, 50,000 results/report, API access, SEO content templates, plagiarism checks, share of voice metrics.

Semrush Toolkits & Add-Ons

Toolkit / Add-On Pricing Key Features
AI SEO Toolkit $99/month per domain AI-powered SEO tools; requires separate subscription per domain.
Local Toolkit $30 to $60/month per location GBP management tools, listing syndication, review monitoring, rank tracking—with increasing features across Base ($30), Essentials ($50), and Pro ($60).
Content Toolkit $60/month Unlimited standard articles, 5 SEO-boosted ones per month + SEO briefs, AI writing and image generation, WordPress publishing.
Advertising Toolkit Base: $99/monthPro: $220/month Tools for ad campaign planning and research plus AdClarity competitor insights in Pro.
Social Toolkit Base: $20/monthPro: $40/monthBusiness: $250/month Manages social posting, analytics, AI content generation, influencer insights, and media monitoring.
Lead Generation $90/month Includes access to Lead Finder and agency partners platform.
My Reports Suite Base Report: $10/monthPro Report: $20/month Adds integrations, AI summaries, white-labeling, custom dashboards.
Traffic & Market Toolkit $289/month per user Competitor insights, market analytics. User add-ons vary based on main toolkit subscriptions.

Pricing details: https://www.semrush.com/pricing/

Mangools is a user-friendly SEO suite designed for beginners, bloggers, and small businesses. It offers five powerful tools: KWFinder for keyword research, SERPChecker for search result analysis, SERPWatcher for rank tracking, LinkMiner for backlink analysis,...

Price:
Plan Price (per month, billed annually) Billed Total (per year) Keyword Lookups / 24h Key Features
Basic $14.95 (was $24.50) $179.40 100 Access to Mangools SEO tools (KWFinder, SERPChecker, SERPWatcher, LinkMiner, SiteProfiler). Best for solo users.
Premium (Best Value) $22.45 (was $34.50) $269.40 500 All features with higher limits, ideal for professionals and small teams.
Agency $44.95 (was $64.50) $539.40 1,200 Highest limits, includes team and agency-level capacity for managing multiple clients.

Pricing details: https://mangools.com/plans-and-pricing

Yoast SEO is a powerful WordPress plugin designed to enhance website visibility on search engines. It offers tools to optimize content, meta tags, and keywords, ensuring better rankings. With features like readability analysis, XML sitemap...

Price:
Product or Plan Price (Excl. VAT) Notes & Included Features
Yoast SEO (Free) Free Basic SEO tools available for WordPress users
Yoast SEO Premium $118.80 per year Includes Local, Video, News SEO, AI features, Redirect Manager, internal linking suggestions, 24/7 support, and access to Yoast SEO Academy
Yoast WooCommerce SEO $178.80 per year Adds product-specific SEO, enhanced schema for WooCommerce, and includes Yoast SEO Premium
Yoast SEO for Shopify $19 per month Real-time SEO guidance tailored for Shopify stores

Exploding Topics is a powerful SEO and market research tool that identifies emerging trends and keywords before they become mainstream. By analyzing data from search engines, social media, and online platforms, it helps businesses, marketers,...

Price:
Plan Monthly Cost Key Features Included
Entrepreneur $39 Trends database, 100 tracked trends, 10 analyses, trending products, meta trends, channel breakdown
Investor $99 Everything above plus 500 trends tracked, 100 analyses, startups, forecasting, CSV export
Business $249 Everything above plus 2,000 trends, 500 analyses, trend reports, API access
Majestic SEO

Majestic SEO is a powerful tool designed for in-depth backlink analysis, helping digital marketers and SEO professionals enhance website authority. It offers detailed insights into link quality, referring domains, and competitive strategies through features like...

Price:
Plan Name Pricing (Monthly / Annual)* Analysis Units User Access Key Features
Lite $49.99/month$41.67/month when billed annually (≈ $499.99/year) 1 million analysis units 1 user Includes Fresh Index, Site Explorer, Trust Flow, Topical Trust Flow, Link Context, Bulk Backlink Checker, Keyword Generator/Checker, PDF Reports, OpenApps, Related Sites, Referring Domains/IPs/Subnets, Backlink Campaigns
Pro $99.99/month$83.33/month when billed annually (≈ $999.99/year) 20 million analysis units 1 user All Lite features, plus Historic Index, Index Merger, Raw Data Exports, Custom Reports, Compare Sites, Flow Metric History, Clique Hunter, Backlink History, Search Explorer, Shared Campaigns, Email Alerts, Network Neighbourhood, Business Profile, Rank Tracker, Author Explorer, Experimental Tools
API From $399.99/month (e.g., API plan) Starts at 100M units, up to 1B (API L / API XL tiers) Up to 5 users All Pro features, plus full API access, custom data allocations, ability to create OpenApps

Pricing details: https://majestic.com/plans-pricing

SE Ranking is a comprehensive SEO platform designed to enhance online visibility for businesses, agencies, and freelancers. It offers tools for keyword tracking, website audits, competitor analysis, backlink monitoring, and AI-driven content optimization. With an...

Price:
Plan Monthly Price Annual Price (per month) Best For
Essential $65 $52 Individual SEO users
Pro $119 $95.20 Small agencies or marketing teams
Business $259–$599 $207.20–$479.20 Larger agencies or enterprise-level teams
API Access $149 $119.20 Developers needing data-only access

Check pricing details: https://seranking.com/pricing.html

Screaming Frog is a powerful desktop-based SEO tool designed to crawl websites and identify technical issues that impact search engine performance. It analyzes elements like broken links, duplicate content, page titles, meta descriptions, and site...

Price:
Plan Type Price (GBP per License, per Year) URL Crawl Limit Key Features
Free (Lite) £0 Up to 500 URLs per crawl Basic crawling: broken links detection, meta data audits, redirect checks, XML sitemaps, limited configuration
Paid License £199/year (1–4 users) Unlimited URLs per crawl, limited by your system’s capacity Unlocks all features including: save & reopen crawls; advanced configuration; JavaScript rendering; custom extraction (CSS Path/XPath/regex); integrations with Google Analytics, Search Console, PageSpeed Insights; structured data validation; accessibility audits; OpenAI/Gemini AI integration; segmentation; Looker Studio reporting, and full technical support
Bulk License Discounts £189 (5–9), £179 (10–19), £169 (20+ per license)** Same as Paid License Same full feature set; lower price per user for volume purchases

Check pricing details: https://www.screamingfrog.co.uk/seo-spider/pricing/

BuzzSumo Tool Favicon

BuzzSumo is a powerful content marketing and SEO tool designed to help businesses and marketers thrive in the digital landscape. It enables users to discover trending topics, analyze high-performing content, identify influential figures, and track...

Price:
Plan Name Price / Month (Annual Billing) Users Included Alerts Key Features
Content Creation $199 (save ~$478/year) 1 user 2 Unlimited searches, content analyzer, trending feeds, question analyzer, brief/content ideas generators, backlink analyzer, topic explorer, keyword tool, monitoring, Chrome extension
PR & Comms $299 (save ~$718/year) 5 users 5 All Content Creation features, plus media database & outreach, coverage reports, Slack integration
Suite (Most Popular) $499 (save ~$1,198/year) 10 users 10 All PR & Comms features, plus YouTube analyzer, advanced Chrome extension, article uploads, RSS feeds, influencer tools (YouTube, Facebook, TikTok), extended trending feeds
Enterprise $999 (annual only) 30 users 50 All Suite features, plus RSS integration, granular location search, early-access to new features, priority support

Check pricing details: https://buzzsumo.com/pricing

The Featured SEO tool helps businesses secure high-quality backlinks by connecting them with journalists seeking expert quotes. It streamlines outreach, enabling users to respond to media queries and gain valuable mentions on authoritative sites. Ideal...

Price:
Pricing Type Price Notes
Promotional Flat-Rate Package $350 USD Discounted from the usual $800 package. Includes writing and distribution.
Custom Offers / Bulk Pricing Variable Agency or volume-based discounts available upon request.

Google Trends is a powerful tool that analyzes the popularity of search queries over time, helping businesses and marketers understand trending topics and consumer interests. It provides insights into search volume, geographic preferences, and seasonal...

Price:

Google Trends is a free tool provided by Google that allows users to explore the popularity of search queries over time, across various regions, and on different Google platforms, including Search, News, Images, Shopping, and YouTube.

chatgpt favicon

ChatGPT, created by OpenAI, is an AI-powered conversational tool that assists businesses and individuals with tasks like SEO optimization, content creation, and customer support. It’s good in generating human-like text, answering questions, and automating workflows,...

Price:
  • Free Plan: Access to GPT-4o mini, web-enriched answers, GPT Store, file uploads; daily limits apply. Best for freelancers.
  • ChatGPT Plus: $20/month; GPT-4 access, faster responses, priority access, multimodal features like video sharing.
  • ChatGPT Pro: $200/month; unlimited access to o1, o1-mini, GPT-4o, Advanced Voice, enhanced reasoning. Best for power users.
  • ChatGPT Team: $25-$30/user/month; custom app building, admin tools, higher limits for small teams. Best for small teams.
  • ChatGPT Enterprise: ~$60/user/month; enterprise-grade privacy, advanced analytics, customization; 150-user minimum. Best for large teams.
  • ChatGPT Edu: Tailored for universities; enhanced security, higher message limits; pricing varies. Best for educational institutions.

Check pricing details: https://openai.com/chatgpt/pricing

Google Search Console is a free tool provided by Google to help website owners monitor and optimize their site’s performance in search results. It offers insights into search traffic, indexing status, and user experience metrics,...

Price:

Google Search Console is a free tool provided by Google to help website owners monitor and maintain their site’s presence in Google Search results. There is no cost associated with using the core features of Google Search Console.

Clearscope is an AI-powered SEO tool that helps businesses create high-ranking, engaging content. By analyzing top-performing pages, it offers data-driven keyword suggestions, content grading, and readability insights to align with search intent. With seamless integrations...

Price:
  • Essentials: $189/month, 100 Content Inventory Pages, 50 Keyword Discoveries, 20 Content Reports, unlimited users/projects. Best for freelancers and small teams.
  • Business: $399/month, 300 Content Inventory Pages, 50 Keyword Discoveries, 20 Content Reports, dedicated account manager. Best for middle-sized teams.
  • Enterprise: Custom pricing, custom credits, crawler whitelisting, SSO, tailored for large-scale content production. Best for large teams.

Pricing details: https://www.clearscope.io/pricing

BrightLocal is a comprehensive local SEO platform designed to boost businesses’ online visibility. It offers tools for tracking local search rankings, managing citations, auditing SEO performance, and handling reviews across multiple platforms. With features like...

Price:
  • Track ($29/mo, $348/yr): Local rank tracking, citation auditing, GBP and on-site SEO audits, competitor insights. Best for freelancers.
  • Manage ($36/mo, $432/yr): Everything in Track, plus listings management, sync business data, suppress external edits, schedule GBP posts. Best for small teams.
  • Grow ($44/mo, $528/yr): Everything in Manage, plus review management, review generation campaigns, review widgets. Best for medium-sized teams.
  • Custom Plans: Tailored for 50+ locations, with flexible pricing and dedicated enterprise support. Best for large teams.
  • Simply Listings (Free): Access to Citation Builder (pay-as-you-go, $2-$3.20 per listing), no subscription required.

Check pricing details: https://www.brightlocal.com/pricing/

Ahrefs is a powerful SEO tool designed to help businesses and marketers optimize their online presence. It offers robust features like keyword research, competitor analysis, backlink tracking, and comprehensive site audits. With Ahrefs, users can...

Price:
  • Ahrefs Webmaster Tools: Free, limited access to Site Explorer and Site Audit for website owners. Best for freelancers.
  • Starter: $29/mo, 1 project, 100 credits, basic keyword research, Site Explorer, Site Audit. Best for freelancers.
  • Lite: $129/mo, 5 projects, 500 credits, SEO dashboard, Site Explorer, Keywords Explorer, Site Audit, Rank Tracker. Best for small teams.
  • Standard: $249/mo, 20 projects, unlimited credits, adds Content Explorer, Batch Analysis, advanced Site Explorer features. Best for middle-sized teams.
  • Advanced: $449/mo, 50 projects, unlimited credits, adds Looker Studio integration, Web Explorer, HTTP authentication crawling. Best for middle-sized teams.
  • Enterprise: $1,499/mo, 100 projects, unlimited history, API access, SSO, audit log, custom limits. Best for large teams.

Check pricing details: https://ahrefs.com/pricing

Localo is an AI-powered local SEO tool designed to enhance Google Business Profile visibility. It offers personalized, step-by-step tasks to optimize profiles, track local rankings, manage reviews, and create content. With features like AI-driven content...

Price:
  • Single Business: Ideal for business owners managing one Google Business Profile. Includes smart tasks, local rank tracking, review management, AI content creation, website builder, profile protection, and growth statistics. Best for freelancers managing their own business or a single client. $39/month (billed annually, +VAT).
  • Pro: Designed for agencies and freelancers handling multiple clients. Supports up to 60 active profiles, optimizes up to 30, and includes all Single Business features plus bulk review/content management, workspaces with subaccounts, and dedicated support. Best for small teams managing 2-10 profiles. $149/month (billed annually, +VAT).
  • Enterprise: Tailored for high-volume companies with custom needs. Offers a custom number of profiles and optimization seats, all Pro features, priority support, and personalized solutions. Best for middle-sized and large teams managing numerous locations or clients. Custom pricing.

Pricing details: https://localo.com/pricing

Bing Favicon

Bing Webmaster Tools is a free Microsoft platform designed to help website owners and SEO professionals optimize their site’s performance on Bing. It offers tools to monitor search performance, analyze backlinks, conduct keyword research, and...

Price:

Bing Webmaster Tools is a completely free service offered by Microsoft, with no fees or costs for users to manage and optimize their websites in Bing search results. Users can access all features and tools for no additional cost after verifying ownership of their websites.

Moz

Moz is a comprehensive SEO tool designed to boost your website’s search engine performance. It offers features like keyword research to identify high-value terms, rank tracking to monitor your standings, and detailed site audits to...

Price:
  • Starter ($49/mo or $39/mo yearly): 1 user, 1 tracked site, 50 keywords, 20K pages crawled, basic SEO tools, MozBar Premium, 24/7 support. Best for freelancers.
  • Standard ($99/mo or $79/mo yearly): 1 user, 3 tracked sites, 300 keywords, 400K pages crawled, backlink analysis, unlimited reports. Best for small teams.
  • Medium ($179/mo or $143/mo yearly): 2 users, 10 tracked sites, 1,500 keywords, 2M pages crawled, branded reports, report templates. Best for mid-sized teams.
  • Large ($299/mo or $239/mo yearly): 3 users, 25 tracked sites, 3,000 keywords, 5M pages crawled, increased SEO tool quotas. Best for large teams.

Check pricing details: https://moz.com/products/pro/pricing

Google Analytics is a powerful web analytics tool that helps businesses understand their website’s performance. It tracks visitor behavior, traffic sources, and engagement metrics, providing insights to optimize SEO, marketing campaigns, and user experience. With...

Price:

No cost for standard usage. This version provides basic analytics functionality suitable for small to medium websites and apps.

Surfer SEO is a powerful, cloud-based platform designed to enhance your website’s search engine rankings through data-driven content optimization. It analyzes over 500 on-page signals, offering real-time guidance via tools like the Content Editor, SERP...

Price:
  • Essential Plan: $79/month (billed annually) – Track 200 pages, 360 articles/year, 60 AI articles, 5 team members. Best for freelancers.
  • Scale Plan: $175/month (billed annually) – Track 1000 pages, 1200 articles/year, 240 AI articles, 10 team members, SERP analysis. Best for small teams.
  • Enterprise Plan: Custom pricing – Custom limits, white-labeling, API, dedicated support. Best for large teams.

Pricing details: https://surferseo.com/pricing